"You are either in the 6% of hotels that appear, or you are not." Appearing in an AI response, known as generative engine optimization (GEO), is critical. ... HospitalityNet analyzed 2,700 AI queries from luxury hotels in London. They found that five properties captured 57% of all AI recommendations . SEO rules no longer apply.
How do I appear in ChatGPT? In Gemini? In Claude? This is the question that more and more hotels are asking themselves. And it’s logical that they would. ... For an individual hotel, this remains a difficult battle, as it already was in generic SEO. In qualified discovery , the intent narrows down: “adults only hotel with spa in Deià”.
Hotel occupancy reached 65.7% in May 2026 with RevPAR up 4.0% year on year, and Las Vegas led the top 25 markets on a 17.9% RevPAR gain driven by event demand. Figures in the May performance data . ... More in profit beyond rooms . Google AI Max takes the wheel on targeting.
If I had to summarize my biggest takeaway from the week in a single sentence, it would be this: AI is not changing what makes hotels successful; it is accelerating how quickly travelers, teams, and owners ... Bringing AI to HSMAI At HSMAI, many conversations focused on how AI is reshaping discovery. For years, hotels optimized for search engines.
AI-driven search is changing how guests find hotels — and most revenue leaders haven't fully engaged with it yet. Natural language is now how people describe what they want. ... The best revenue leaders aren't afraid of AI. They're curious about it, and they're building teams that know how to work alongside it. Training matters more than most operators invest in it.
According to Hotel Online , “shrinkage rates of 15-20% annually are not uncommon.” This results in operational inefficiencies, as well as increased linen and labor costs. ... In 2026. On the hotel side, inventory is typically tracked through manual counts on a piece of paper over the course of a few days.
Since its launch in 2016, Respond & Resolve™ has become a trusted extension of hotel operations for thousands of properties worldwide, including the industry’s most elite hospitality brands. ... This milestone reflects the dedication of our team and the trust our clients place in us every day."
Brand Hallucinations AI Max generates headlines in real time based on the signals it detects in the query. ... Negative keywords are not a refinement in the AI Max context. They are a structural requirement.
Increasingly, I’ve been covering the concept of hospitality vibes as being foundational for helping our hotel training workshop clients create guest loyalty that stands out from competitors in the “room ... It is also the single most important way to stand out from other hotels in your competitive set who are selling similar rooms with similar amenities — and with revenue management systems powered by the
Radisson Hotel Group (RHG) is helping drive a new era in healthcare meeting planning, contributing to the industry’s evolution from operational event delivery to a structured, strategic discipline focused ... The findings emerge from the Radisson Hotel Group Knowledge Exchange: Healthcare Planning, Design and Strategy Summit held in Florence, Italy, where 75 experts from across the pharmaceutical, healthcare
The hotels that win will not be the ones with the most AI. ... PILLAR TWO — AI AND TECHNOLOGY From gadget to operating layer For most of the last cycle, hotel AI was a collection of party tricks: a chatbot here, a forecasting tool there, a pilot that impressed in
The trust architecture hotels are navigating The Fractl and Search Engine Land study from Q2 2026 established that consumer trust in AI search recommendations fell from 82% to 54% in a single year, while ... That work didn't disappear when AI arrived. It became the verification infrastructure that AI-referred travelers land in.
The most common question I get from hotel owners in 2026 is some version of “How many of my staff will I still need in three years?” It’s the wrong question. ... The wages rise not because AI is generous. They rise because, in an AI-saturated industry, the human is the moat. 4.
AI can find your hotel, but it stops short of recommending it Hotels lead travel sectors in AI machine readability at 73%, yet that visibility does not convert into recommendations. ... Travel buyers are about to lean much harder on AI A GBTA and Radisson Hotel Group survey of 258 travel managers finds that AI use in hotel RFPs is set to climb from 32% to 69%.
the Woods Social Media Campaign of the Year (sponsored by GuestRevu) Winner: Barons Eden – The Perfect Blackout Innovative Use of AI in Marketing (sponsored by Screen Pilot) Winner: Corinthia Hotels: ... " campaign to Corinthia Hotels’ cutting-edge deployment of distinct AI content agents.
Corporate travel managers continue to adapt their hotel sourcing strategies in response to changing global market dynamics, the rapid adoption of artificial intelligence (AI), and evolving program priorities ... However, in EMEA, there is a shift towards NLRA. Growing Interest in AI Adoption, but Human Insight Remains Essential The research points to a significant shift in the use of AI in hotel sourcing.
Everyone knew that ‘AI’ would be the buzz word, but for this iteration in San Antonio, the mission was to get a glimpse of which companies actually had the goods. ... In short, AI agents are infrastructure, and fast movers can reap big rewards. I’m keeping this one brand-agnostic but needless to say, some vendors are definitely better than others.
Not because they failed in the demo or because their platform wasn’t strong. ... It’s never being considered in the first place.
Hotels are further along on AI eligibility than any other travel sector. ... In May 2026, Ahrefs published an AI Search Benchmark Report covering 75,000 brands and 730,000 AI responses across ChatGPT, Google AI Mode, and Google AI Overviews.
"I was lucky enough to start my hospitality career peeling apples as a helper in the pastry section of the Hotel Hilton in Rome," he says. ... Growth, branded residences, and the role of AI Asked about the company's growth trajectory, Cuoco rejects scale as a goal in itself. "We have no plan saying we will have 20 hotels by 2030," he says.