Travel Queries Tripled in Length, U.S. RevPAR Forecast Raised, CBP Cuts Would Cost $8B
RevPAR Forecast to 3.0% for 2026 HVS's May 2026 U.S. ... a rebound in convention demand.
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Luxury Hotel Opportunities for Another Year of Growth
and generational demand shifts. ... Luxury hotels must adapt to a more diversified and unpredictable global traveler base, where demand no longer comes from just a few key markets.
By Adam Mogelonsky and Larry Mogelonsky
Upward Trajectory: Continued Recovery of the Manhattan Hotel Market
Hotels have reportedly been absorbing a portion of this room-night demand. ... policy changes, and the long-term outlook for demand growth, we have prepared the following forecasts for the Manhattan lodging market through 2029.
By Roland de Milleret and Patricia Shih
Lead Well, Work Well: The Holistic Approach to Focused Hotel Leadership
Hotel leaders operate in a 24/7, high-demand environment where the focus is often on guest service, revenue growth, and maintaining continuous operations. ... These intentional, small actions boost physical vitality and create a foundation for focused, high-quality work in a demanding hotel environment.
By Enari Bryant, Sales Manager, Brick Hospitality
Why Most Commercial Strategies Fail to Align Sales, Marketing, and Revenue
weekly commercial cadence — not a monthly review, not a quarterly strategy session, but a 60-minute standing commitment every week with four agenda items and no exceptions: Last week's TRevPAR vs forecast ... one of three buckets, and the convergence model assigns each bucket clearly: Pricing decisions → Revenue leads, Sales and Marketing advise Segment strategy → Sales leads, Revenue and Marketing advise Demand
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
The Hotels Leading the Industry in 2026: Trends, Brands & Why They're Winning
The global luxury hotel market is forecast to rise from $154 billion in 2024 to $369 billion by 2032. ... Hotels are using AI to make better-informed decisions around pricing, demand forecasting, and guest segmentation.
By Nasir Zahir, Founder and President, NZ Hospitality
Mexico leads North America in Travel & Tourism growth, spend and arrivals in 2025
Over the next decade, global Travel & Tourism GDP is forecast to grow at an annual rate of 3.6%, 1.5 times faster than the wider global economy at 2.4%. ... According to WTTC’s latest research, Travel & Tourism is forecast to support 30.9 million jobs across North America in 2026, representing 12.7% of all jobs in the region.
Central & South America Travel & Tourism sector set to outpace global growth in 2026
Central and South America’s Travel & Tourism sector is forecast to outperform the global average in 2026, driven by strong domestic demand, rising international visitor spending, and lower exposure to ... Forecasts for 2026 are based on current economic and geopolitical conditions at the time of publication and include assumptions related to inflation, energy prices, consumer demand, and regional geopolitical
Mews Becomes an OS, Google Files Hotels Under Retail, One Group Grew Direct to 60%
Actabl's analysis of ~5,000 properties shows Q1 ADR up 6% and RevPAR up 8.7%, but Q2-Q4 forecasts point to a 1.3% RevPAR decline . ... CBRE Hotels SVP Nicole Nguyen identifies three demand drivers for the season: FIFA World Cup spillover, rising domestic travel as Canadians stay home, and growing international arrivals.
The 2026 Hotel Profit Story Will Be Won in the Space Between Demand and Discipline
The issue is that hotels now expect less revenue from roughly the same level of demand. Forecast ADR is $5.11 below budget. Forecast RevPAR is $5.89 below budget. ... Demand strengthened. Margins expanded. But the rest of the year looks more complex. The forecast suggests demand may hold close to budget, while revenue falls short of the original plan.
By Sarah McCay Tams, Head of Editorial, Actabl
The Hotels That Win the Next Five Years Will Not Have the Most AI. They Will Have the Clearest Signal.
Booking pace signals, guest sentiment data, reviewing velocity, staffing patterns, occupancy forecasting inputs, and channel performance metrics. The data is there. ... A booking pace signal that shifts three weeks before a major local event tells a revenue manager something about demand that a static rate strategy will miss.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
AI Search and the OTA Question, Mexico's Hotel Boom, Q1 Earnings Beat Expectations
In markets with strong domestic demand and cultural specificity, local operators who understand their guests have a durable edge. ... Middle East exposure and the risk of World Cup demand underperformance are the two variables cited most often.
The Convergence of Hospitality, AI, and Robotics - Part Two: Continuing the Conversation
Robots may help with certain repetitive or physically demanding gaps, and AI may help leaders plan, communicate, and respond faster. ... Learn the basics of how your PMS, CRM, or revenue systems are using AI today (forecasting, pricing, segmentation) and how to interpret those outputs.
Tech Stack Debate Turns on AI Readiness, Series by Marriott Hits 75 India Signings, AI Reshapes Discovery
The major brands are no longer entering India property by property, they are deploying platforms and conversion brands built to scale across the Tier 2 and Tier 3 cities where the room demand is now landing ... The week marks continued broad-based U.S. demand, though it lands the day after the HotelData.com Q1 report flagged operator forecasts turning cautious for the rest of 2026.
Best of Breed or Integrated: That Is the Question
The launch of Cloudbeds Intelligence — its AI-powered pricing and demand forecasting capability — signals a clear intent to move beyond operational software into strategic decision support. ... Cloudbeds Intelligence is an early indicator of this trajectory in the SMB segment — integrating demand forecasting, dynamic pricing, and market intelligence directly into the operator's daily workflow
By Terence Ronson, Founder & Managing Director, Pertlink Limited
AI Search: Direct Channel or OTAs? Google's Agentic Shift Redraws the Map, U.S. Q1 Hotel Profits Strong
Strong results and cautious forecasts in the same report usually means the cycle is closer to its peak than its floor. ... Travel forecast from earlier this month: domestic demand is carrying the U.S. market while international recovery lags, and the rate drops abroad suggest destinations are competing harder for the travelers
HotelData.com Q1 2026 Hotel Profitability Report Signals Strong Start to Year for U.S. Hotels, But Forecasts Grow More Cautious for the Remainder of 2026
Q1 showed that demand is still there, but profitability is increasingly coming down to how effectively hotels convert that demand into revenue. Hotels are not necessarily struggling to fill rooms. ... a more cautious Q2–Q4 environment ADR is forecast to rise 1.6% compared to Q2–Q4 2025 actuals RevPAR is forecast to decline 1.3% TrevPAR is forecast to decline 2.6% Occupancy is expected to
Six Dimensions to Evaluate When Choosing an RMS
A practical framework covering six evaluation criteria for RMS selection: integration quality, pricing logic transparency, usability, support, forecasting, and total cost of ownership. ... Forecasting and reporting No forecast is perfect, particularly in a market defined by compressed booking windows and unpredictable demand.
By Hrishikesh Bapat, Head of Product, LodgIQ™
Global Hotel Sales Leaders Say Lead Quality is the Top Barrier to Growth in 2026
Lead Quality is Now a Primary Driver of Growth Amid Selective Demand. ... The top two collaboration priorities by a significant margin were: Sharing account intelligence and demand signals, cited by 54% of respondents Aligning pricing, forecasting, and sales strategy, cited
Unpack ’26 Summer Travel Trends: Domestic Demand Rises and Hotel Prices Drop in Popular International Destinations
Demand for domestic travel is dominating summer holiday planning. ... The 2026 Set-Jetting Summer Forecast From streaming hits to blockbuster films, Set-Jetting - travel inspired by TV shows and movies - continues to shape summer demand.