Stayntouch to Feature Award-Winning Cloud PMS, AI-Powered Guest Messaging at HITEC 2026
Stayntouch will demonstrate its award-winning cloud PMS and AI messaging tool that automates 95% of guest requests at HITEC 2026 in San Antonio.
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How to prepare for hospitality’s AI future: Inside NAVIGATE 2026
A recap of Revinate's NAVIGATE 2026 conference in Phoenix, covering AI adoption strategies, the importance of clean guest data, and new product developments including automated call scoring.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Frontline Performance Group (FPG) Launches Checkmax With AI Insights To Maximize F&B Profits
FPG's CheckMax uses AI coaching and e-learning to train hotel restaurant servers in suggestive selling, targeting 5–15% revenue-per-guest increases with integrations for Oracle Micros, Toast, and Square.
The hotelier’s reality: from beating eggs to buzzing passion
Hoteliers from Cromlix Hotel, House of Gods, and Crieff Hydro share how they balance technology adoption with human connection to create memorable guest experiences.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
AI and The Plagiarism Trap
A hospitality HR executive reports that 25% of resumes are automatically rejected due to AI plagiarism detection, highlighting growing industry concerns about authenticity.
By Justin Taillon, Professor & Department Head, Highline College
Hotel information is broken... and so is discovery
Analysis argues that rising specific hotel searches reflect Google's failure at discovery, not AI success, with social media and creators driving inspiration instead.
By Markus Busch, Editor/Publisher, hospitality.today
PwC's US Consumer Poll on Summer Spending - Memorial Day is summer’s first signal
PwC survey shows 71% of Americans will spend same or more on summer travel, with Memorial Day travelers averaging $898 and AI adoption rising among younger travelers.
The Invisible Operating System of Hospitality
The piece argues that AI-driven guest interactions make accurate, governed content across all digital channels more operationally critical than traditional hotel systems.
Whitepaper: Rewriting the rules of direct booking with AI
The whitepaper explores how hotels can use AI to compete with OTAs, featuring insights from Langham Hospitality Group and practical strategies for revenue growth.
Masterclass: AI in Hospitality on 8 June, Amsterdam
Hotelschool The Hague offers a 3.5-hour practical workshop for hotel managers on June 8, covering AI applications in guest communication, operations, and HR.
AI Tools in Revenue Management Are Co-Pilots, Not Autopilots
The article uses a case study of a £35 rate drop mistake to argue for human oversight controls when implementing AI pricing recommendations.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The hotel ranking game has a new playing field
Google's March 2026 core update now rewards original content over templated listings, giving hotels an advantage over OTAs in AI-powered travel discovery.
By Markus Busch, Editor/Publisher, hospitality.today
A Simple Checklist to Make Your Hotel Website AI-Friendly
Hotels must optimize websites with specific, text-based content that AI can extract and understand, moving beyond keyword-focused SEO to factual information architecture.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
CHRO Insights Report: How Hospitality HR Leaders Are Modernizing for What’s Next
Survey of 500 hospitality CHROs finds only 16% have executives who view HR as strategic partners, while 31% cite retention as top workforce risk.
Hapi and Actabl Launch The Future of Hotel Data Survey to Benchmark Industry Readiness for AI, Real-Time Insights, and Smarter Operations
The research initiative will explore data access barriers, AI readiness, and operational challenges across hotel departments to inform a 2026 industry report.
The PMS Wars and AI, part II
Author argues PMS systems remain central to hotel operations despite AI advances, favoring platform consolidation over best-of-breed specialist solutions.
By Martin Soler, Partner, Soler & Associates
Choice Hotels Built AI for the Owner. Who Is Building It for the Guest?
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
The End of Problems: Why is the Travel Industry Optimizing for a World That's About to Disappear?
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
By Jacqueline Nunley, Global Industry Strategist, Salesforce, Inc.
Actabl Earns U.S. Patent for Hotel Data Normalization as AI Raises the Stakes on Data Reliability
Actabl received a U.S. patent for technology that standardizes hotel data from different systems, addressing inconsistencies that create reporting delays and undermine AI analytics.
Choice Hotels International Concludes 70th Annual Convention, "Making More Possible" for Franchise Owners and Guests
Choice unveiled AI-driven technology solutions at its 70th convention while celebrating franchise owners across 26+ hotel brands.