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HN Brief
Editorial Article

Two-Thirds of Travelers Now Use AI Instead of Hotel Websites, U.S. March RevPAR Up 5.9%, Inn-Flow Acquires Lilo to Unify Hotel Back Office

The argument extends what Hospitality Net has been tracking for the past two weeks: AI Engine Optimization, Uber's Expedia integration, agentic booking infrastructure, and now a behavioral data point that ... The argument from earlier coverage that hotels need clean unified data to compete in AI distribution applies just as forcefully on the operational side: AI agents that take work off staff, as the digital-employees

Hospitality Net
Supplier News Technology

Inn-Flow Acquires Lilo to Unify Procurement with Accounting and Labor, Accelerating AI-Driven Innovation Across Its Hotel Platform

— Inn-Flow , the leading all-in-one back-office solution built specifically for hotels, today announced its acquisition of Lilo, an advanced AI-powered procurement platform designed for hospitality ... Lilo co-founders Nadine ElAshkar and Javier Araya will join Inn-Flow in leadership roles to support continued product innovation and AI-driven development.

Inn-Flow
Opinion Article General Management

Why Experience Is the Only Advantage That Cannot Be Copied

AI can optimize your check-in flow. It can mine thousands of reviews, model churn, and generate a personalized welcome message before a guest even arrives. ... "Top 5 Hospitality Industry Trends to Watch in 2026." https://www.hoteldive.com/news/top-hospitality-industry-trends-2026/808959/ Skift. (2025, May 13).

Jun Kwon
By Jun Kwon, Teaching Instructor, School of Hospitality Leadership, East Carolina University
Explainer Technology

Hotel business intelligence in 2026: From passive reporting to AI-driven decision making

Second, agentic AI proactively scans billions of data points to surface high-priority opportunities and risks before the team has to go looking for them. What is agentic AI in hospitality? ... Agentic AI in hospitality refers to AI systems that proactively monitor commercial data, identify revenue opportunities and risks, and deliver prioritised recommendations to hotel teams without being prompted

Jonathan Gough
By Jonathan Gough, Content Team Lead, Lighthouse
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Opinion Article Technology

Hospitality’s AI opportunity to decompose tasks and reclaim the work that actually matters

In their initial analysis, 57% of AI-assisted tasks were augmented (the human stays in the loop, iterating and refining) while 43% were automated outright. ... There also remains a significant gap between what AI can theoretically do and what is actually being deployed in professional settings today. Most roles, in other words, evolve rather than vanish.

David Poprawka
By David Poprawka, Innovation Strategist, Infor
Opinion Article Markets & Performance

What Travel Dreams 2026 tells us about the future of hospitality

Among the hoteliers surveyed, 499 out of 500 plan to invest in AI in 2026 , with average spending of around US$320,000 per property globally, which increases to US$400,000 amongst U.S. based hoteliers. ... AI is at its best when it quietly smooths the experience, freeing teams to focus on connection and hospitality. Sustainability is also playing a growing role in how guests choose where to stay.

Francisco Pérez-Lozao Rüter
By Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus Hospitality
HN Brief
Editorial Article

AI Moves from Chat to Workflow with Digital Employees, Hilton Adds 400+ Americas Hotels in 2025, Atzaró Debuts as Conscious-Luxury Collection

Two pieces frame the next stage of agentic AI in hospitality: digital employees that integrate into hotel systems to execute full workflows end to end, and a TravelOS MCP and ChatGPT app that books directly ... Canada is on track for one of its strongest hotel development years in recent memory. 86% of hospitality professionals say AI automation saves time.

Hospitality Net
Opinion Article Technology

Digital Employees Are Already Here. Hospitality Just Hasn’t Fully Noticed Yet.

In other words, hospitality . What this actually looks like in a hotel Let’s break it down, because this is where it gets very real, very fast. ... I’ve been advising a number of investment firms in hospitality tech lately, and they all keep asking the same question: where will AI make the biggest impact, what is the one use case that will change

Ira Vouk
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Opinion Article Technology

The Soul of the Machine

The next major AI shift in hospitality may not begin with a chatbot, a pricing engine, or a guest-facing assistant. ... That model is especially relevant in hospitality, where much of the real operational value lies not in formal documentation, but in the lived judgment of experienced operators.

Terence Ronson
By Terence Ronson, Founder & Managing Director, Pertlink Limited