A revenue manager in Austin discovered guests booking at 2-4 AM to capture lower rates, revealing new competitive dynamics in hotel pricing. ... Independent hotels told me "Our guests find us" and "We don't need AI; our business is built on referrals." They weren't wrong, in a world where humans searched directly.
One process they have streamlined in H.R. is resume assessment. They leverage AI in their hiring process; specifically, they use AI detection tools. ... Plagiarism is integral to how AI is used in our industry.
Generic hotel searches are declining. Specific-name searches — travelers arriving at Google Search with a hotel already in mind — are up double digits. ... The rise in specific-name searches is therefore not primarily evidence that AI is doing discovery well.
As a subcategory of hotels, traditional luxury conjures up images of grand, historic hotels in the immediate vicinity of a train station where doormen in immaculate outerwear usher you through to an ornate ... In 2026, of course there are ways to gain efficiencies towards this end by using stellar hotel technology and AI (however much the latter is a buzz term versus a reality).
Eleven percent plan to attend a game in person, expecting to spend an average of $379 on tickets, plus $328 on travel costs, and $311 on hotels. ... Travelers turn to AI for discounts, research, rewards, and booking AI is also shaping how people shop, with 48% of people using AI tools for general shopping.
"A Simple Checklist to Make Your Hotel Website AI-Friendly" walks through the content discipline AI extraction actually requires. ... "The hotel ranking game has a new playing field" reports Google's March 2026 core update now rewards original content over templated listings, giving hotels a structural advantage over OTAs in AI-powered
In an AI-first world, a single hallucination rooted in bad data becomes a permanent digital truth. One incorrect policy can replicate across conversational interfaces. ... AI systems are now forcing those two worlds together. The future guest experience will not simply depend on whether a hotel has AI.
The relationship between OTAs and hotels is a challenging one. Already in 2024 OTAs had surpassed hotel direct channels in gross bookings, $266 billion versus $262 billion respectively. ... Consumers have already hopped on the AI train, as the usage of generative AI for travel planning more than doubled from 6% in late 2024 to 15% by mid-2025.
Cristiano de Santos, Senior Director of IT at Horseshoe Bay Resort In the gaming sector, Hard Rock Hotel & Casino Tejon shared how self-service kiosks, mobile ordering and mobile POS technologies helped ... These customer outcomes reflect the benefits being achieved across the hospitality landscape powered by the continued investment in modern hospitality technologies by Agilysys, including expanded AI-powered
This whitepaper reveals: How AI is transforming search, merchandising, and bookings into intent-driven, data-rich journeys The rise of chatbots, AI assistants, and agentic AI in shaping guest engagement ... Download the whitepaper to see how your hotel can lead the next era of direct booking with AI.
Hotelschool The Hague offers a 3.5-hour practical workshop for hotel managers on June 8, covering AI applications in guest communication, operations, and HR. ... The question is no longer if to engage with AI, but how to apply it in a way that genuinely adds value to your operation.
The AI platforms need to monetize their traffic, since AI computing is exceptionally expensive! The quickest way to do so is to partner with well-established travel brands and to start earning affiliate commissions from them. To achieve that, AI connectors play a crucial role, but what kind of connectors?The keyword here is “invisible B2B connectors” that service well established hotel and travel brands, but remain invisible in the background.Ex.
If your hotel isn’t represented in the content AI can read, you simply don’t exist in that moment. ... AI Does Not Understand Hotel Speak AI is sold as an all-knowing oracle. In practice, it reads your hotel website like a very literal-minded intern who just started today.
Google's March 2026 core update now rewards original content over templated listings, giving hotels an advantage over OTAs in AI-powered travel discovery. ... For hotel marketers, this is the most significant shift in search logic in years — and it runs in their favor.
Two regional outliers in the same data run usually means the cycle is more uneven than the headline averages suggest. Read the data → Choice Hotels Built AI for the Owner. ... CORI Hornbæk Hotel is set to debut on the Copenhagen Riviera in August 2026.
The research initiative will explore data access barriers, AI readiness, and operational challenges across hotel departments to inform a 2026 industry report. ... Selected responses may also be featured in the final publication as Hotel Data Champions . As a thank you, participants will be entered for a chance to win one of two $500 Visa gift cards.
In many hotels, the guest experience at reception is now worse than it was before computers. ... So I believe that the future of PMS in the AI era is about who becomes the trusted authority of truth inside the hotel.
Lighthouse launched Connect AI on the MCP standard in June 2025 and shipped the first direct booking app for hotels inside ChatGPT in March 2026, via its sister company The Hotels Network — the focused ... SiteMinder followed in April 2026, with Demand Plus extending hotel discoverability into ChatGPT, Claude, and Gemini through MCP, and Channels Plus opening the same inventory to AI-native intermediaries
These are the people who keep hotels running, and they are the least visible in the current recruitment landscape. And you learn that trust matters. ... Paathz is an AI-powered hiring platform built exclusively for hospitality. Beta launching in June 2026. Employers can register for free early access on paathz.com
And most boutique hotel AI strategy conversations begin in the middle, with tool selection, vendor conversations, and implementation plans, before the hotel has an honest baseline of its own AI readiness ... If AI makes it easier for every hotel to capture demand efficiently, what becomes the new competitive moat? I have a view. I suspect you do too. Tell me in the comments. The guest is waiting.