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HN Brief
Editorial Article

ChatGPT Pulls Back from In-Platform Bookings as Argument Builds That AI Strengthens OTAs, Nick Adams Named U.S. Tourism Envoy with 100 Million Visitor Target by 2030, APEC Pipeline Hits Record 2,387 Projects

The second argues AI will strengthen rather than disrupt OTAs like Expedia, because these platforms already control the massive datasets and connectivity layers that power AI recommendations in the first ... If ChatGPT exits in-platform booking, hotels gain a moment to capture AI-driven traffic through content rather than commerce, which is a different and arguably harder discipline.

Hospitality Net
Opinion Article Markets & Performance

Q1 2026 Major U.S. Hotel Sales Survey & Lodging Sector Overview

Adoption of AI is rapidly accelerating and emerging as the hotel industry's most consequential long-term variable as it is now embedded in systems that enhance guest experience and drives revenue and margin ... Unlike traditional website Search Engine Optimization (SEO), AI search optimization requires hotels to structure information in ways that can be easily processed by AI systems.

Daniel Lesser
By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)
United States
HN Brief
Editorial Article

Hospitality's Talent Crisis Reframed as a 90 Million-Worker Perception Problem, Choice Hotels Launches Five AI Solutions a Day After Wyndham, Auberge Acquires Nine Tanzania Safari Properties

Share your view → Choice Hotels Launches Five AI Solutions a Day After Wyndham's Native ChatGPT App Choice Hotels unveiled five AI-powered solutions for owners and franchisees: Business Direct for ... Hilton debuted its new soft-brand collection with The Margot Hotel San Diego Gaslamp Quarter , one of the first hotels in the Outset Collection by Hilton.

Hospitality Net
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Opinion Article Operations & Strategy

Why belonging is the new hotel amenity

So what do hotels win on? Belonging. Not belonging in a fuzzy, brand-manifesto sense – but belonging as in: I walked through that door and felt expected . ... Watch the full Matt Talks Hospitality episode with Guido Lips to hear more on apart-hotel pricing challenges, how AI fits into the guest journey, and what The July's growth pipeline looks like in practice

Tom Brown
By Tom Brown, Principal Copywriter, Mews
Press Release Technology

Wyndham Launches Native ChatGPT App

HIGHLIGHTS Wyndham is extending its AI leadership with the first native ChatGPT hotel app from a major economy and midscale franchisor in the U.S. ... In 2025, it became the first major hotel company to go live on Anthropic's Claude and is actively expanding its AI presence, including an upcoming integration with Google's AI Mode.

Wyndham