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Opinion Article Technology

What's Next for Hotel Cybersecurity: Emerging Threats to Watch in 2026

Mobile check-in, digital room keys, and AI-powered services are becoming standard, and chatbots now play a central role in coordinating guest services behind the scenes. ... A survey of 2,000 American travelers reveals 70% now prefer self-check-in, making these kiosks a guest expectation.

Pam Lindemoen
By Pam Lindemoen, Chief Security Officer and Vice President of Strategy for the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC), Retail & Hospitality ISAC
Opinion Article Technology

AI Concerns for the Hospitality Industry

Among these is “AI psychosis,” a term used by mental health professionals to describe situations in which close, repeated interactions with human-like AI can worsen or even trigger delusional thinking. ... Recommendations for Safe and Responsible Use The point here isn’t to fear or shun AI in hospitality—far from it.

Frank Wolfe
By Frank Wolfe, Chief Executive Officer (CEO), HFTP
Press Release Markets & Performance

MMGY Survey Signals a Defining Split in Asia-Pacific Outbound Travel as China and India Drive Growth

In contrast, travelers from Japan and South Korea gravitate toward more predictable travel experiences centered on rest and relaxation. ... Preferences for social media platforms vary dramatically by market, and India has emerged as the region’s strongest adopter of AI-powered travel planning, with 50% using AI tools for travel ideas and inspiration

MMGY Global
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Ernest - Lighthouse's AI for hoteliers

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Lighthouse
Opinion Article Technology

From Booking to Belonging: How AI is Redefining the Hotel Guest Experience

In a world where travelers increasingly expect brands to “know” them, this cohesion goes beyond a competitive advantage. ... Sustainability Alignment – AI will play a critical role in optimizing energy use, reducing waste, and aligning sustainability initiatives with guest preferences, an increasingly important factor in travel

John Paul Nichols
By John Paul Nichols, President and CEO of Club Quarters Hotels, Club Quarters
Press Release Technology

Best Western® Hotels & Resorts and Tripadvisor® Launch AI-Powered Trip Planning Experience to Help Soccer Fans Navigate 2026 Travel

The Tripadvisor platform leverages AI to analyze travelers' preferences and Tripadvisor technology to address the unique challenges of traveling for large-scale sporting events, where fans often need to ... With our dynamic AI trip planner, we're using cutting-edge technology to elevate the journey for travelers heading to this global event.

BWH Hotels and TripAdvisor
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Tambourine
Opinion Article Sales & Marketing

10 Ways Hotels Can Increase Direct Bookings in 2026

Here’s 10 Ways your Hotel can increase direct bookings in 2026 1. Ensure your Hotel’s Unique Story is Visible Everywhere Reality: AI-assisted discovery and faster decision-making is on the rise. ... In 2023, 65% of same-day hotel bookings were conducted on these platforms. (Source: Hospitality Technology.) Action: Travel inspiration increasingly happens before a guest ever searches.

Filipe Machaz
By Filipe Machaz, GuestCentric Co-Founder & VP of North America Operations, GuestCentric Systems
Podcast Sustainability

Recast: Why regenerative tourism is the future of hospitality

From her work with the Red Sea Global in Saudi Arabia to her insights on AI-driven Travel personalization, Aradhana is at the forefront of changes transforming the Travel and hospitality landscape. ... In addition to AI, the other thing that everybody’s talking about is bookings are pretty soft. I mean, I’m sitting in the United States. We’ve had a dramatic fall off in international Travel.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
London, United Kingdom
Opinion Article Technology

AI and the Next Wave of Hotel Technology

In contrast, a similar proportion remain in a “wait-and-see” mode, assessing but not yet pursuing AI initiatives. ... With constant improvements in AI models and the consistent addition of AI tools, the cost barrier should be virtually eliminated in a matter of years, not decades.

Alice Sherman
By Alice Sherman, Executive Vice President & Managing Director, Americas, HVS
Supplier News Technology

Simone Puorto Joins Takyon as Board Advisor, Accelerating the Shift to the Zero Click Web and AI Native Direct Distribution

defined as a ‘post search, post choice’ web, where travelers increasingly rely on AI assistants rather than browsing links.” ... Data widely cited across the travel sector suggests that around 40% of global travelers have used AI-based tools for trip planning, marking a sharp year-over-year increase.

dAirect and Travel Singularity
London, United Kingdom
Supplier News Technology

Maestro’s GuestXMS Evolves in the GenAI Era

MARKHAM, Ontario — Maestro PMS , the leader in cloud hosted, all-in-one, private cloud and on-premise property-management systems for independent hotels and resorts, announces the AI-driven evolution of ... In addition to its new AI-driven intelligence, GuestXMS continues to expand its capabilities to support modern guest engagement and cross-department coordination.

Maestro