One Hotel in Your Market Already Owns the AI Answer
The AI answer does not distribute. It resolves. ... The property that anchors the AI answer holds something different.
By Andrew Paul, Managing Director, Americas Great Resorts
Search
Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms
Yet very few raise the issue directly with the hotel, despite half saying they would avoid a property with a recent bed bug review. Silence never removed the demand. ... Up to 30% of US travellers (15% UK/France) now use AI tools to research a hotel's Bed bug reputation before booking
Valpas and Phocuswright
How AI builds a predictive operational backbone for hotels: Front desk, housekeeping, and maintenance
If reactive maintenance is generating negative reviews, start with predictive triage. In each case, the AI layer doesn't replace your team. ... Does AI replace hotel operations staff? No. AI in hotel operations acts as a co-pilot and orchestration layer, not a replacement.
By Alan Young, VP, Strategy | Hospitality, Infor
Hotels Fail the Guest's Real AI Search Question, Infor Names Google and Anthropic as True PMS Rivals, Meyer Jabara's 24% Turnover Proves Culture Pays
The conversation covers where hotel technology is heading once AI moves from feature to foundation: hotels will build their own AI, and the real rivals are Google and Anthropic . ... Americas Great Resorts identifies a gap that most hotel AI visibility strategies are missing entirely.
How Hotels Can Use Reviews to Book More Direct Group Business
AI is increasingly surfacing reviews in its search results. Your brochure is invisible to a language model. Then there's the buyer you didn't plan for. ... Drop those polished quotes onto a high-authority third-party review site, the kind AI loves to cite, and one video becomes a website testimonial, a search signal, and a profile review.
By Cory Falter, Partner, Lure Agency
A GM’s perspective on guest feedback at national scale
Before Discovery introduced mid-stay pulse checks, even simple issues such as dead batteries in a cabin remote control might only appear in a post-stay review. ... At the same time, AI-assisted response tools help managers reply more efficiently and consistently while maintaining quality and context.
How are Lighthouse's AI capabilities transforming hotel commercial strategy?
The future of AI in commercial hospitality AI in hospitality, like other industries, began with generative AI that analyzed your data and summarized the results back to you. ... You make the judgment calls and AI does the work. Why do hoteliers choose Lighthouse’s AI insights?
Ask ChatGPT About Your Hotel. Now Ask It the Question Your Next Guest Actually Asks.
When the question is a category, it retrieves category sources: third-party roundups, aggregator lists, review-site rankings, travel-guide listicles. ... Correcting that starts with the sources, not the AI engine.
By Andrew Paul, Managing Director, Americas Great Resorts
Loyalty Programs May Be the One Asset AI Agents Can't Take, the Application Layer Owns the Guest, Hospitality's Real Question Is Cultural Not Legal
HITEC 2026 Booth Conversations RobosizeME CRO Sean Anderson made a case at HITEC that cuts against the AI maximalism of the past two weeks: not all hotel automation should be AI. ... The application layer around the PMS is where the AI battle is being fought.
HFTP Announces Slate for 2026–2027 Global Board of Directors
expansion, standards, education and AI. ... Michael's forward-thinking approach to technology and marketing aligns perfectly with HFTP's growing focus on AI.
Shiji's Natalie Kimball: hotels can't outspend OTAs on AI, but they can still win on experience
You can't AI your way into content you don't have On content, she has a line: "You can't AI your way into correct content." ... She'd fill that gap with reviews, which she thinks could become one of the most valuable content sources in AI-driven discovery.
Keeping an authentic voice when AI can’t read the room
Tune in to learn how unique hotels maintain authenticity to complement AI and deliver a rich guest experience. ... You know, you mentioned AI there, and I know we’ve talked about it to death.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
The numbers behind AI's rise as a booking channel for independent hotels
AI referral traffic now accounts for just under 1% of total hotel website visits. ... Get your online information right AI pulls from publicly available sources: your website, your Google Business profile, review platforms.
By Femke Nollet, Content Specialist, Lighthouse
How AI is transforming the hotel commercial engine: Group sales, revenue management, and unified strategy
What is an AI group quotation agent in hospitality? ... Sales managers review and personalize the output rather than building it from scratch. Can AI replace revenue managers at hotels? No.
By Alan Young, VP, Strategy | Hospitality, Infor
The open vs closed ecosystem debate facing every hotelier
When a guest complaint lands in a review platform, it updates the guest profile in the PMS and triggers a maintenance task simultaneously. ... "And the way to protect yourself from disruption by AI is leaning into AI. What it wants is proprietary data – data that is unique to your hotel business."
10 critical hospitality challenges AI is transforming and why hotels can no longer ignore them
AI helps identify which channels create real value and optimize investment. ... AI delivers predictive insights that help anticipate trends and opportunities.
What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
One slide from this session made it plain: when a traveler asks a follow-up question, AI verifies your amenities across review sites, business listings, and travel forums. ... And AI is changing how travelers find us, whether we’re ready or not.
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
Hoteliers beware: AI versus search is a false narrative
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding it. ... AI is influencing the whole journey, moving hotels beyond just one search phase. AI is growing fast, but search still triumphs We know AI adoption is accelerating rapidly.
By Shearly Reyes, Media Director, Cendyn™
Alliants wants the hotel to feel like it remembers you
How the AI actually works Andrew was specific about where it sits. Take messaging. ... A luxury hotel can run it in suggest mode, where a human reviews before anything goes out; other customers run it fully automated. He's pushing toward agents from there.
How hotels turn data overload into profit growth
AI is going to help us with this and help us make better overall optimization decisions in the future. [00:14:59] Karen Stephens: So I’m curious, how are you thinking about training your team to use AI ... So I think it’s really just getting the team over the fear of AI. And any fear, it’s like, look, as long as you’re willing to evolve, AI is not taking your job as a revenue strategist.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.