He started in the industry in the late nineties, when plenty of hotels still had a physical tape chart in the back and reservations written in a ledger. The PMS fixed that, and fixed it well. ... What hotels should actually be doing in 2026 His advice to hotels for this year is the opposite of the hype. The winning hotel in 2026 isn't the one with an agentic booking flow.
Kollective has completed the initial data collection phase of the Boutique Hotel AI Index , an independent research project examining how leading AI platforms recommend boutique hotels to travellers. ... The Boutique Hotel AI Index was created to help address that gap.
A hotel is in a far stronger position, because so much of what AI reads about a hotel is content the hotel can actually influence or control. ... When the most current and accurate version of your hotel is present in the surfaces AI trusts, it increasingly becomes the version AI repeats. Fourth, treat this as ongoing rather than one-time.
It is no doubt that technology and data have reshaped how travelers find and book hotels, which has in turn complicated the question around who actually “owns” the guest relationship. ... In many organizations, distribution is treated technically rather than strategically, resulting in a missed opportunity.
Our second speaker, Joe Pettigrew , group chief commercial officer of L&R Hotels , outlined how AI is reshaping demand and operations across L&R’s portfolio of nearly 130 hotels. ... Where success once depended on visibility in long OTA and search lists, AI now responds to detailed prompts with a small shortlist of hotels that best match specific needs, testing marketing claims against
doesn't exist in the AI commerce layer that is forming around it. ... Properties Faraway Hotels debuted in two markets simultaneously: Faraway Sag Harbor in the Hamptons and Faraway Jackson Hole in Wyoming.
The conversation explores key subtopics, including: AI and its real impact on hospitality Hotel tech overload and system fragmentation The future of search and booking Why some properties may benefit from ... hotel management software: Why connected data matters more than features PMS integrations: What they mean for hotels in 2026 Guest profiles: The foundation of personalized experiences
Nicole Sideris, Founder & CEO, X Hospitality The Blue Hotel Bondi is a non-traditional 33-room hotel located in the centre of Bondi Beach, surrounded by some of the best bars, restaurants, and cafes in ... Many of the operational frameworks first developed for The Blue Hotel have since been replicated across new client properties. “Success for us is growth and scale,” the team explains.
AI is no different in kind. It is, however, different in scale. This article is not a technology primer. ... AI sharpens all of the metric points for the leader to complete the equation. Turning Feedback into Forward Motion Every hotel today is drowning in guest feedback.
That definition closed in a single week in June. ... Two companies, two framings, one structural claim underneath: the hotel that wants to compete in what comes next has to connect deeper — and the deeper connection runs through them.
MIAMI, FL – The Elser Hotel & Residences, a luxury 49-story tower in the heart of Downtown Miami, has unveiled The Elser App in partnership with Innspire, a leading provider of AI-powered guest engagement ... By investing in cutting-edge technology and best-in-class security infrastructure, we are setting a new standard for what modern hospitality can and should be.
Viewpoint: Is Visa Destinations the Beginning of a Major Shift in Hotel Distribution? ... Properties The Lowline Hotel opened on Charleston's King Street as the JdV by Hyatt brand's debut in South Carolina.
Instead of guessing, hotels have a new lens to gain a clear view of the field. The new rules of AI discovery So what do hotels need in order to manage their AI presence? ... AI assistants are already talking about your hotel. Wayfinder in Cendyn Web is the only hospitality platform showing hotel teams what AI assistants are saying about them.
Many hotels have invested in digital guest experiences, yet guests still wait for staff to complete the final step. ... Hotels become limited to the integrations a vendor chooses to support, making it harder to adopt best-in-class technology as business needs evolve.
A guest sat down with an AI assistant last week and asked for a quiet boutique hotel near the water, good for a long weekend, not touristy. The assistant answered in four sentences. ... And that gap gets written down, in a review, in a follow-up conversation, in the next AI summary that pulls from it.
Stephanie Smith recently joined The AI Reality Check Series with Revenue Hub to discuss how AI is influencing hotel digital marketing and how hotels can leverage it effectively, especially if they’re not ... Key Insights Hotels want to know if they appear in AI tools like ChatGPT, but it’s important to remember that evaluating AI presence involves testing prompts and understanding the conversational, nuanced
The International Luxury Hotel Association today announced ILHA INSPIRE 2026, its flagship North American luxury hotel conference, taking place December 15–16, 2026 at JW Marriott Bonnet Creek Resort & ... Spa in Orlando, Florida.
The swing comes last NYU's Tisch Center and BCG, in their March 2026 report AI-First Hotels, found nearly half of hoteliers struggle to access critical information about their own business, and four in ... I know which boat I want to be in. “We were never eight. We were one.” Sources: NYU SPS Tisch Center and BCG, AI-First Hotels (March 2026).
Winners will be recognized on Thursday, March 4, 2027 during the Adrian Awards Celebration at Mandalay Bay in Las Vegas. ... Brian Hicks, President and CEO of HSMAI 2026 Adrian Awards Entry Categories: Advocacy Leadership & Community Impact, in partnership with Destinations International AI Powered Marketing Best Airline Campaign
One specialized in utility audits. Another recovered overlooked OTA payments. Another focused on preventive maintenance. Yet another had built AI to ensure hotels never missed another phone call. ... Different parts of the hotel. Or so I thought. It wasn’t until later that I realized I had been looking at them through the wrong lens. None of them were really in the business they claimed to be in.