New AI Advisory Board Turns Talk Into Action
HSMAI Europe's AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.
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Lighthouse accelerates APAC growth with Jan Hansen's appointment as VP of Growth, Asia Pacific
Lighthouse appoints Jan Hansen, former Agoda Global Head of Connectivity Partnerships, as VP of Growth for Asia Pacific as it pushes an AI-first product strategy in the region.
UK Hotels: Q1 Revenue Growth Isn’t Outpacing Costs
UK hotels posted 2% TRevPAR growth in Q1 2026, but labour costs rose at nearly double that rate, compressing profit margins and widening the gap between revenue gains and operating expenses.
Saudi Hotels Do Not Need More AI Tools. They Need a Demand Operating Model.
The author argues Saudi hotels must build a structured demand operating model across segmentation, forecasting, channel profitability, and decision governance before AI tools can deliver meaningful commercial impact.
By Dr. Tong Yin, Founder of InsightBridge Global LLC and a doctoral researcher, InsightBridge Global LLC
CEO of LARC Returns: 2026 Outlook in a K-Shaped Economy
LARC CEO Ryan Sloan breaks down Q1's surprise +3.8% RevPAR, a 23M-person swing in U.S. inbound travel, World Cup room-blocking fallout, and the markets to watch through 2026.
Sloan Dean in conversation with Ryan Meliker
Why a Hotel Market Analysis Is the Heart of Every Hotel Appraisal: A Repeatable, Step-by-Step Method for Doing One Right
The article argues that segment-level competitive indices, not penetration rates, are the correct method for allocating hotel demand in appraisals, and presents a full replicable protocol for doing so.
By Stephen Rushmore, Hotel Valuation Expert and Founder of HVS, Hotel Valuation Software
U.S. hotel results for week ending 23 May
U.S. hotel industry posted RevPAR growth of 4.6% for the week of 17-23 May 2026, with Tampa leading Top 25 Markets on all three key metrics, boosted by SOF Week.
Cloudbeds Unveils Major Platform Upgrades Across Revenue, Operations, Data Intelligence, and AI Capabilities
Cloudbeds' Spring Release 2026 adds group sales tools, a rebuilt calendar for 4,000+ room properties, USALI-aligned accounting, enhanced reporting, and a conversational AI interface called Ask Signals.
Doug Kennedy’s Next Staff Training Webcast: Reservations Sales: Maximizing Rates & Overcoming Objections
Doug Kennedy's free 40-minute webcast on June 19 trains reservations staff to quote dynamic rates, handle objections, and prevent bookings from shifting to OTAs.
Head of Travel Research at Morgan Stanley on How the K-Shaped Economy Is Reshaping Hospitality Investment Opportunities
Morgan Stanley's Stephen Grambling breaks down how the K-shaped economy, AI, brand proliferation, and macro factors like inflation are reshaping hotel stock valuations and REIT investment strategies.
Sloan Dean in conversation with Stephen Grambling
U.S. Hotel Forecast Assumptions – June 2026
CoStar and Tourism Economics raise 2026 U.S. RevPAR growth forecast to +2.8%, citing strong leisure and group demand, World Cup tailwinds, and reduced supply growth of +0.4%.
CoStar, Tourism Economics raise U.S. hotel growth forecast
CoStar and Tourism Economics upgraded their 2026 U.S. hotel forecast, with RevPAR up 2.2 ppts, driven by 8M+ additional room nights YoY through April, though expense growth will continue to pressure profit margins.
Stayntouch and ampliphi Launch Integration To Drive RevPAR Growth and Automate Revenue Management for Hotels
ampliphi's AI-powered RMS now integrates directly with Stayntouch PMS, pushing automated rate updates in real time and saving independent and mid-market hotels 6+ hours per week in manual pricing work.
Announcing the Release of Lodging Analytics Research & Consulting (LARC)’s 2Q-2026 Hotel Industry Outlook and Market Intelligence Reports
LARC's 2Q-2026 outlook projects U.S. RevPAR rising 3.4% to $103.48, EBTDA up 5.4%, and hotel values up 3%, with GIS-based forecasts covering 19,000+ geographies nationwide.
How Convention Centers Change Hotel Markets
HVS outlines a methodology using daily occupancy and ADR data to more accurately measure how convention center events drive hotel market compression, pricing power, and incremental room revenue.
By Thomas Hazinski, Managing Director of HVS Convention, Sports, & Entertainment Facilities Consulting in Chicago, HVS
HVS U.S. Market Pulse: May 2026
HVS raises its 2026 U.S. RevPAR growth forecast from 2.2% to 3.0%, citing strong YTD performance, domestic travel shifts, and a rebound in convention demand, while hotel transactions remain subdued with cap rates near 8.5%.
By Rodney Clough, President - HVS Americas, Denver, HVS
Why luxury hotels should focus on revenue, not cost-cutting
Revinate's Dylan Cole and De L'Europe Amsterdam's Robert-Jan Woltering argue that luxury hotels risk brand erosion through cost-cutting, and should prioritize top-line revenue growth across all profit centers.
Dylan Cole in conversation with Karen Stephens
Upward Trajectory: Continued Recovery of the Manhattan Hotel Market
HVS forecasts full Manhattan hotel market recovery beyond 2019 levels by 2027/28, with 2025 ADR already 34% above pre-pandemic highs, though tariffs and geopolitical shifts pose short-term headwinds.
By Roland de Milleret and Patricia Shih
TCPG: Token Cost Per Guest
Pertlink proposes TCPG (Token Cost Per Guest) as a new hotel KPI measuring generative AI spend per guest served, drawing parallels to OTA commission and calling for USALI adoption.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Why Most Commercial Strategies Fail to Align Sales, Marketing, and Revenue
Author presents a three-layer Commercial Convergence Model to fix strategic misalignment between sales, marketing, and revenue departments using shared metrics and decision frameworks.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief