Whitepaper: Rewriting the rules of direct booking with AI
The whitepaper explores how hotels can use AI to compete with OTAs, featuring insights from Langham Hospitality Group and practical strategies for revenue growth.
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Masterclass: AI in Hospitality on 8 June, Amsterdam
Hotelschool The Hague offers a 3.5-hour practical workshop for hotel managers on June 8, covering AI applications in guest communication, operations, and HR.
AI Tools in Revenue Management Are Co-Pilots, Not Autopilots
The article uses a case study of a £35 rate drop mistake to argue for human oversight controls when implementing AI pricing recommendations.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The hotel ranking game has a new playing field
Google's March 2026 core update now rewards original content over templated listings, giving hotels an advantage over OTAs in AI-powered travel discovery.
By Markus Busch, Editor/Publisher, hospitality.today
A Simple Checklist to Make Your Hotel Website AI-Friendly
Hotels must optimize websites with specific, text-based content that AI can extract and understand, moving beyond keyword-focused SEO to factual information architecture.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
CHRO Insights Report: How Hospitality HR Leaders Are Modernizing for What’s Next
Survey of 500 hospitality CHROs finds only 16% have executives who view HR as strategic partners, while 31% cite retention as top workforce risk.
Hapi and Actabl Launch The Future of Hotel Data Survey to Benchmark Industry Readiness for AI, Real-Time Insights, and Smarter Operations
The research initiative will explore data access barriers, AI readiness, and operational challenges across hotel departments to inform a 2026 industry report.
The PMS Wars and AI, part II
Author argues PMS systems remain central to hotel operations despite AI advances, favoring platform consolidation over best-of-breed specialist solutions.
By Martin Soler, Partner, Soler & Associates
Choice Hotels Built AI for the Owner. Who Is Building It for the Guest?
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
The End of Problems: Why is the Travel Industry Optimizing for a World That's About to Disappear?
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
By Jacqueline Nunley, Global Industry Strategist - Travel, Transportation & Hospitality, Salesforce, Inc.
Actabl Earns U.S. Patent for Hotel Data Normalization as AI Raises the Stakes on Data Reliability
Actabl received a U.S. patent for technology that standardizes hotel data from different systems, addressing inconsistencies that create reporting delays and undermine AI analytics.
Choice Hotels International Concludes 70th Annual Convention, "Making More Possible" for Franchise Owners and Guests
Choice unveiled AI-driven technology solutions at its 70th convention while celebrating franchise owners across 26+ hotel brands.
The PMS era is ending
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
By Markus Busch, Editor/Publisher, hospitality.today
Behind the Curtain of Everyday AI: What’s Hype, What’s Real, and What Still Needs You
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
By Gary Hernbroth, Founder, Training for Winners
TrustYou Presents Excellence Award to Electra Hotel Athens at HSMAI Europe Commercial Strategy Forum
The Athens hotel achieved a 93.4/100 TrustYou Score based on 1,175 reviews across 50+ platforms, ranking first in the Greek capital.
The new travel equation: Macro, machines, motivation
Mastercard Economics Institute analyzes how geopolitical tensions, AI adoption, and currency volatility are reshaping global travel spending patterns and destination choices in 2026.
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.
Your hotel has an AI rank. Do you know what it is?
Lighthouse launches Connect AI 2.0 to help hotels rank in ChatGPT searches and compete with OTAs for direct bookings through AI platforms.
By Adam Swart, VP of Content Operations, Lighthouse
Does a Hotel Press Release Impact AI Discoverability?
Press releases may gain new relevance as AI tools increasingly influence hotel discovery and recommendations.
By Stephanie Sparks Smith, CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics