A hotel sales veteran argues that emerging markets build sharper commercial instincts than luxury ones, teaching demand creation, relationship-led selling, and agile pricing under real pressure.
Newport Hospitality Group outlines its three-part business planning framework, integrating a capital plan, commercial strategy, and operating budget to create a cohesive roadmap for ownership and operators.
A practical guide to the six pillars of an integrated hotel commercial strategy, covering demand prediction, pricing, distribution, analysis, benchmarking, and direct booking under one shared data structure.
A judge for HSMAI Commercial Awards Asia Pacific 2026 shares what separates winning submissions: evidence of durable systems over individual heroics, honest friction, and outcome-linked metrics.
Sage Hospitality's Jeff Michael joins Revinate's Hotel Moment podcast to discuss how hotels can move from data paralysis to action, aligning revenue, sales, and marketing teams around profitability.
An attendee recap of HSMAI and HITEC in San Antonio finds AI reshaping hotel discovery and commercial alignment, while cautioning operators to prioritize real problems over trend-chasing.
Over 1,000 hospitality professionals gathered in San Antonio for HSMAI's 2026 Commercial Strategy Conference, with key themes including AI adoption, unified commercial teams, and total profitability.
Lighthouse's Ernest connects frontier AI models to hotel-specific data, systems, and workflows, offering commercial teams intelligence, recommendations, and automated actions across 500+ hospitality platform integrations.
HSMAI Europe's new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members.
Author presents a three-layer Commercial Convergence Model to fix strategic misalignment between sales, marketing, and revenue departments using shared metrics and decision frameworks.
BRN Solutions restructured leadership, outsourced revenue management, and redesigned the sales and wedding strategy at an independent resort, delivering a $1.4M performance swing within five months.
Jason Zvatora discusses OUTRIGGER's focus on place-specific cultural experiences, balancing family and romance guests, and prioritizing total revenue over room revenue alone.
The article argues hotels should focus on maximizing total guest value across all services, not just room revenue, potentially generating 50% more revenue from existing guests.
The board includes executives from major hotel groups like Hilton, Accor, Radisson, and Wyndham, plus technology and service providers across EMEA.
Schäffner moves from SVP to CSO to lead global expansion of Duetto's Revenue Profit Operating System across hotel brands and casino resorts.
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
Three students will receive $2,000 scholarships plus conference registration and industry mentorship through applications due April 30, 2026.
Four senior executives appointed to lead unified commercial strategy across both properties, with focus on pre-opening preparations for Roswyn debut.