Shiji's Natalie Kimball argues that AI is accelerating OTAs' 25-year distribution advantage, and hotels must prioritize accurate content, connected distribution, and strong on-property experience to stay visible.
A report based on 900+ event professionals reveals what trust signals influence venue shortlisting decisions and how AI-driven discovery is reshaping the planner evaluation process.
Vrbo's 1,758-traveler global study finds 86% will pay more for higher-quality listings, with cleanliness, reliable amenities, and host responsiveness topping the list of trust drivers.
Hilton CEO Chris Nassetta visits Waldorf Astoria Shanghai Qiantan to prepare wontons with F&B Director Mandela Zhu, whose family has a three-generation connection to Hilton.
Cvent CEO Reggie Agarwal argues that AI-driven content saturation makes in-person presence the highest-trust signal in modern marketing, with implications for event strategy.
Hospitality vendors are losing deals before sales conversations begin, as modern buyers silently vet vendors via LinkedIn, YouTube, reviews, and AI tools before ever booking a demo.
EDITION Hotels launched a six-episode mini-drama filmed across its three Greater China properties, marking the brand's 10th anniversary in the region and the opening of The Dali EDITION.
Club Med launches a four-episode YouTube documentary series showcasing the people and decisions behind its resort operations, timed alongside a wave of new openings across Asia, Africa, and the Middle East.
Google's March 2026 core update now rewards original content over templated listings, giving hotels an advantage over OTAs in AI-powered travel discovery.
OpenAI's shift away from in-platform booking creates opportunities for hotels to capture AI-driven traffic through optimized content strategies.
The guide covers seven strategic pillars from personalization to AI optimization, showing how content builds guest trust and reduces OTA dependence.
Author argues hospitality vendors must shift from traditional selling to building trusted partnerships through expertise and transparent communication.
Hilton's CEO launches a video series learning traditional dishes from hotel chefs, starting with Moroccan tagine at Conrad Rabat Arzana.
Hotels must optimize content for AI engines like ChatGPT as nearly half of website traffic will soon come from AI-driven searches, not traditional Google results.