Azuma Brand Launch Signals Larger Hotel Category Trends
Adrian Zecha's Azuma Farm Koiwai launch is used as a lens to examine the 50-year structural rise of agriluxury, driven by guest demand for calm and simplicity in an overstimulated world.
Adrian Zecha's Azuma Farm Koiwai launch is used as a lens to examine the 50-year structural rise of agriluxury, driven by guest demand for calm and simplicity in an overstimulated world.
Using Hôtel de Paris Monte-Carlo as a case study, the piece argues that heritage hotels compete not on amenities alone but on their ability to turn history, location, and culture into a distinctive, irreplicable guest identity.
Gilda Perez-Alvarado, CEO of Orient Express and Group Chief Strategy Officer at Accor, discusses how luxury brands endure by anchoring to core principles rather than surface-level identity.
Nobu and Egyptian developer SODIC are bringing three hotel, residences, and restaurant destinations to Egypt spanning the North Coast, New Cairo, and West Cairo, with openings phased through 2027.
Conrad New York Downtown executive explores how concierges have evolved from gatekeepers to cultural curators who architect personalized experiences.
Wilhelm Luxem, Head of Quality Commission at Swiss Deluxe Hotels, shares how luxury properties can adopt technology while preserving authentic human connection, drawing on a 50-year career.
The 6th edition of SOCIETIES Magazine argues that luxury hotel brands now derive pricing power and loyalty from emotional precision, design language, and cultural relevance rather than traditional markers of excess.
Horst Schulze, founding member of Ritz-Carlton and founder of Capella Hotel Group, received the SHTM Lifetime Achievement Award and Gallery of Honour induction at Hong Kong PolyU on 5 June 2026.
Four Seasons Yachts announces its second vessel, debuting in 2028 with 79 suites, a new Yacht Residential Suite category spanning two to four bedrooms, and a one-to-one guest-to-staff ratio.
Legendary designer Adam Tihany argues emotion in hospitality spaces comes from control and storytelling, and dismisses technology at the table as harmful to genuine warmth and luxury.
Rising construction costs and evolving guest priorities are pushing luxury hospitality developers toward strategic, experience-led design that balances aspiration with financial efficiency across all price points.
Jeremy McCarthy, former Mandarin Oriental and Four Seasons executive, launches Leisure Alchemy, a free weekly digital briefing and platform for resort, wellness, and leisure industry leaders.
Research shows that overcrowded hotel rooms with excess pillows, documents, and amenity trays hinder guests' ability to personalise their space, reducing psychological ownership and satisfaction.
De L'Europe Amsterdam's GM shares insights on achieving MICHELIN three-key status through local identity, empowered teams, and visible leadership.
Fashion designer Mia Liu's Drape Stitch creates custom uniforms for luxury hotels, arguing that staff appearance directly impacts guest perception and service quality.
The brand added properties across six continents, from Balinese villas to Colorado dude ranches, with bonus points offered to loyalty members.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
Hotels can differentiate through agrobiodiversity programs featuring rare, local crops to create exclusive culinary experiences that command premium pricing.
Sri Panwa Phuket deploys Canary's platform for AI-powered communication and seamless arrivals at the top-ranked luxury resort in Thailand.
The partnership will explore a mixed-use mountain development at Jabal Bausher, featuring a hotel, private residences, and lifestyle components integrated across distinct elevation tiers.