Building on the pillars of Panamanian pride and sustainable tourism, Panama is offering stimulating, regenerative experiences for purpose-driven travelers. To inspire travelers to experience the Central American country’s unique history, geography, and culture, its destination marketing organization (DMO), Visit Panamá, has been busy rebranding the nation’s image and vision. They partnered with us at Expedia Group Media Solutions to help communicate their vision: to put Panamanians at the heart of their offering, while encouraging travelers to connect in a meaningful way. In this post, we’ll describe this vision plus the ways our marketing campaign highlighted the diversity of this dynamic and exciting destination.