Opinion Articles

The algorithm doesn’t care about the Caribbean. But the next hurricane won’t care about the algorithm either.

On 28 October 2025, Hurricane Melissa slammed into Jamaica as a Category 5 monster, winds screaming at nearly 185 miles an hour, rain falling by the metre, roofs ripped from homes like paper.

Responsible Investing: Progress, Pitfalls and the Path Ahead

EHL Hospitality Business School held the third edition of the Sustainable Investment Forum in June 2025, focusing on shareholder engagement as an essential driver of sustainable strategies. This article shares insights on what responsible investing is, exploring today's challenges, potential solutions, as well as what the future could hold. Parts of the findings of this article were presented during the Forum.

Is Your Smart Thermostat Doing Too Much? Move Intelligence to the Cloud to Unlock AI and Predictive Capabilities

The hospitality industry has long embraced new energy management solutions (EMS) to improve efficiency while maintaining guest comfort. Smart thermostats, initially designed to monitor only for occupancy, have since evolved to provide even greater savings by integrating with check-in/check-out signals from the PMS.

Creative Cities of Tomorrow: Redefining Why Hospitality Must Become a Platform for Culture, Community, and Connection to Create Change

The future of hospitality is not about beds and breakfasts. It is about building ecosystems where culture, creativity, and community flourish through in person connection. Increasingly, the world’s most compelling destinations are not defined by their beaches or their skyline, but by the way they bring people together to learn, to create, and to belong and to connect.

Developing Hunting Reserves & Resorts in the Middle East Region: Key Success Factors

As global travel evolves, experience-led tourism is shaping the future of luxury and niche hospitality. While nature lodges and game reserves are long established in Africa, the Middle East region, though home to properties in natural settings, has not yet developed dedicated game or hunting reserves. This creates an opportunity to introduce carefully designed hunting and conservation reserves, anchored in thoughtful positioning, conservation-driven practices, curated experiences, and sustainable operating models.

Luxury hospitality: towards a narrative with meaning and purpose

In recent years, and especially since the health crisis of 2020, the concept of sustainability has become increasingly important within the hotel industry. However, although this concept initially began to develop as an effort by companies to minimise the impact of their activity by reducing energy consumption or optimising resource management, it is now an essential element of their brand narrative. Especially in the luxury sector, where service is complemented by image and symbolic projection, sustainability has become an added value, a differentiating factor.

6 Innovation Insights to Tackle Hospitality Workforce Challenges

Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six takeaways from social innovation that hospitality leaders can put into practice right away.

The Luxury–Regeneration Paradox: Can the Two Coexist?

Luxury hospitality is entering a new era. No longer satisfied with offering indulgence alone, it increasingly embraces the language of restoration: guests are invited to take part in coral reef projects, rewilded landscapes, or collaborations with local artisans. The promise is alluring — a chance to indulge while also contributing to something meaningful.

Work-Family Decisions Reframed: Human-Centric Leadership Starts Within

Leadership today is still about achieving results, but it should also be about the motivations and values that guide how decisions are made. As the workplace evolves, the real test of leadership lies less in isolated achievements and more in the everyday choices that shape the relationships within teams. To reimagine leadership styles of the future, we must look beyond performance metrics and ask deeper questions about how ambition is defined and how care is valued.

The $1 Trillion Question: Can the Middle East Afford a 7-Month Tourism Year?

The Middle East is building the world’s boldest tourism dreams—but will rising heat rewrite the rules of ROI, resilience, and reputation? From 50 °C “death zone” summers to exploding cooling costs and stranded giga-assets, the risks are no longer theoretical.

Regenerative Hospitality Canva: A Transformative Playbook

The hospitality industry stands at a crossroads between a series of choices that will shape its future. Traditionally, sustainability efforts have centred on minimising environmental impact. However, an innovative approach is required for hotels to become agents of positive change. This extends from the improvement and restoration of destinations to the protection of their natural and social ecosystems. Regenerative Hospitality represents a fundamental shift in mindsets. Instead of simply reducing harm, forward-thinking hospitality businesses are now creating net-positive impacts, leaving places better than they found them. This isn't just environmental stewardship; it's a complete reimagining of business purpose within the interconnected living systems.