AI-Enabled Sustainability: Turning Hotel Guests into Active Participants
Research from Rotterdam School of Management shows guests support sustainability but need visible, personalized AI tools to drive actual behavioral change in hotels.
Research from Rotterdam School of Management shows guests support sustainability but need visible, personalized AI tools to drive actual behavioral change in hotels.
Hospitality industry leaders need to act now to support its workers during the government shutdown. This is especially important due to the Supplemental Nutrition Assistance Program (SNAP) benefits program disruption. This needs to be the top issue every leadership team in the hospitality industry team is focusing on today. Thousands of hospitality and food service workers are facing immediate food insecurity and missed meals. The hospitality industry depends on these workers to deliver America’s service experience, yet we have left them in a dangerous position during this crisis. Congress must ensure SNAP continuity to protect both the workers and the industries that rely on them but until that happens, industry must take charge.
On 28 October 2025, Hurricane Melissa slammed into Jamaica as a Category 5 monster, winds screaming at nearly 185 miles an hour, rain falling by the metre, roofs ripped from homes like paper.
Imagine this: your hotel has switched to renewable energy, eliminated single-use plastics, and buys local. You proudly display your sustainability credentials online. Yet when guests leave reviews, your “eco-friendliness” rating is mediocre.
EHL Hospitality Business School held the third edition of the Sustainable Investment Forum in June 2025, focusing on shareholder engagement as an essential driver of sustainable strategies. This article shares insights on what responsible investing is, exploring today's challenges, potential solutions, as well as what the future could hold. Parts of the findings of this article were presented during the Forum.
The hospitality industry has long embraced new energy management solutions (EMS) to improve efficiency while maintaining guest comfort. Smart thermostats, initially designed to monitor only for occupancy, have since evolved to provide even greater savings by integrating with check-in/check-out signals from the PMS.
The future of hospitality is not about beds and breakfasts. It is about building ecosystems where culture, creativity, and community flourish through in person connection. Increasingly, the world’s most compelling destinations are not defined by their beaches or their skyline, but by the way they bring people together to learn, to create, and to belong and to connect.
In the lead up to the Future Hospitality Summit - FHS World 2025, taking place at Madinat Jumeirah in Dubai next week from 27-29 October, we asked several industry partners about what's next for hospitality investment in line with this year's event theme: "Where Vision Leads, Investment Follows."
Hotels have started making major progress on sustainability over the past decade. Energy efficiency and lately water conservation are now more of a standard practice, from LED retrofits to low-flow fixtures and advanced HVAC systems. Yet one of the industry’s biggest sustainability challenges remains stuck in the shadows: waste.
As global travel evolves, experience-led tourism is shaping the future of luxury and niche hospitality. While nature lodges and game reserves are long established in Africa, the Middle East region, though home to properties in natural settings, has not yet developed dedicated game or hunting reserves. This creates an opportunity to introduce carefully designed hunting and conservation reserves, anchored in thoughtful positioning, conservation-driven practices, curated experiences, and sustainable operating models.
In recent years, and especially since the health crisis of 2020, the concept of sustainability has become increasingly important within the hotel industry. However, although this concept initially began to develop as an effort by companies to minimise the impact of their activity by reducing energy consumption or optimising resource management, it is now an essential element of their brand narrative. Especially in the luxury sector, where service is complemented by image and symbolic projection, sustainability has become an added value, a differentiating factor.
Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six takeaways from social innovation that hospitality leaders can put into practice right away.
Luxury hospitality is entering a new era. No longer satisfied with offering indulgence alone, it increasingly embraces the language of restoration: guests are invited to take part in coral reef projects, rewilded landscapes, or collaborations with local artisans. The promise is alluring — a chance to indulge while also contributing to something meaningful.
Thirty years of ambitious targets. One disappointing truth: carbon capture was supposed to save us by now, and we have only managed to reach 50 million tonnes of global CO2 storage per year with where we needed to be at 1 billion tonnes by 2030.
Leadership today is still about achieving results, but it should also be about the motivations and values that guide how decisions are made. As the workplace evolves, the real test of leadership lies less in isolated achievements and more in the everyday choices that shape the relationships within teams. To reimagine leadership styles of the future, we must look beyond performance metrics and ask deeper questions about how ambition is defined and how care is valued.
Let’s start with the obvious: there is a lot going on in the world today.
I don’t want to bury the lead after a click-bait-y title like that. I’m talking about a bee hotel (pictured in the featured image so that you have an idea of what they look like).
On June 12, 2025, EHL and Asteria Investment Managers held its third-annual Sustainable Investing Forum on the school’s flagship campus in Lausanne. The focus of this year’s event was on shareholder engagement as a critical driver of sustainable strategies. Once again, the forum brought together academics and industry players from diverse backgrounds.
The Middle East is building the world’s boldest tourism dreams—but will rising heat rewrite the rules of ROI, resilience, and reputation? From 50 °C “death zone” summers to exploding cooling costs and stranded giga-assets, the risks are no longer theoretical.
The hospitality industry stands at a crossroads between a series of choices that will shape its future. Traditionally, sustainability efforts have centred on minimising environmental impact. However, an innovative approach is required for hotels to become agents of positive change. This extends from the improvement and restoration of destinations to the protection of their natural and social ecosystems. Regenerative Hospitality represents a fundamental shift in mindsets. Instead of simply reducing harm, forward-thinking hospitality businesses are now creating net-positive impacts, leaving places better than they found them. This isn't just environmental stewardship; it's a complete reimagining of business purpose within the interconnected living systems.