Press Releases

The new hospitality, between technology and philosophy

In November, Simone Puorto, Head of Emerging Trends & Strategic Innovation at Hospitality Net, will speak at BTO 2025 in Florence, alongside Romy Abbrederis and Alessio Re. His talk, titled “Zero-Click, Zero-Friction: Rethinking Hospitality from Discovery to Operations?”, will explore the future of hospitality in an age of radical digital transformation.

23rd HFTP/Hospitality Upgrade CIO Summit Gathers 80 Hospitality Tech Executives for High-Level Tech Trend Discussions

Last week, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade successfully hosted 80 chief information officers (CIO) and hospitality industry professionals for two days of high-level exploration of tech and business trends impacting the hospitality space. In its 23rd year, the CIO Summit was held Sept. 3–5 at the Hyatt Regency Hotel in Vancouver, B.C. Canada. In its two decades, the CIO Summit is known as a unique, invitation-only event for CIOs from hotel brands, management companies, cruise lines, gaming and independent hotels. The Summit program offers a mix of expert-led sessions and fun social activities that highlight the host city’s local treasures.

Fairmont Hotels & Resorts Turns Up the Volume on Luxe Audio with New Devialet Sound Partnership

Fairmont Hotels & Resorts, world-renowned hospitality brand and one of Accor's leading luxury brands are setting a new standard for sound across Fairmont's 96 hotels and resorts globally through a newly curated partnership with Devialet. The global leader in luxury sound technology will further elevate Fairmont's signature guest experience, with cutting-edge audio innovation. Serving as the sound solution provider across Fairmont's iconic global destinations, Devialet will further develop a series of guest touchpoints at partner properties including enhancing the Fairmont Gold, in-room and in-lobby experiences; providing a hand-picked range of audio products available for purchase at the Fairmont Store; as well as Making Special Happen in audio through special Fairmont pop-ups and events throughout the year.

OpenTravel Alliance Joins Overture Maps Foundation to Power Connected, AI-Ready Travel Infrastructure

The OpenTravel Alliance (OTA), the leading data standards organization for the travel industry and a member of the Linux Foundation, today announced it has joined the Overture Maps Foundation (Overture), another Linux Foundation initiative focused on building reliable and interoperable open map data for global use. By joining Overture, OTA will work with another leading consortium to resolve one of the travel industry’s most persistent challenges: standardizing location data across the highly fragmented ecosystem of travel providers, platforms, and markets by establishing open, interoperable mapping frameworks.

ProVision Partners Appoints Jason Doebrich as Strategic Advisor, Technology

ProVision Partners (“ProVision”), a leading global strategic growth marketing, technology, and commercial services advisory firm to the travel and hospitality industry, today announces the appointment of Jason Doebrich as Strategic Advisor, Technology. A longtime hotel technology leader, Doebrich brings more than 20 years of brand-side experience leading IT strategy and innovation for some of the most recognized names in hospitality.

Former CTO for the CIA, Bob Flores, Announced as a Keynote Speaker for the 2025 HFTP/Hospitality Upgrade CIO Summit

Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade are thrilled to announce Bob Flores, former chief technology officer (CTO) for the U.S. Central Intelligence Agency (CIA), as the keynote speaker for the upcoming and highly-anticipated CIO Summit. Following his CIA career, Flores founded Applicology, Inc. and is a visionary leader at the intersection of cybersecurity, intelligence, and advanced technology.

Hospitality Upgrade Announces the Recipient of the John Cahill Student Seat for the 2025 CIO Summit

Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade are honored to announce Zaira Valls as the recipient of the 2025 John Cahill Student Seat for this year’s CIO Summit. This distinguished recognition is awarded annually to one exceptional student from a hospitality program who demonstrates academic excellence, leadership, and a passion for innovation in hospitality technology.

Extended Stay America Launches Client Connect

Extended Stay America®, the leading mid-priced extended stay hotel brand family in the United States, today announced the launch of Client Connect, the first business travel program designed exclusively for extended stay business travelers. The new program brings together the company's comprehensive suite of business travel services under one unified program, offering personalized partnerships, competitive rates and streamlined booking solutions.