Press Releases

ProVision Partners Appoints Jason Doebrich as Strategic Advisor, Technology

ProVision Partners (“ProVision”), a leading global strategic growth marketing, technology, and commercial services advisory firm to the travel and hospitality industry, today announces the appointment of Jason Doebrich as Strategic Advisor, Technology. A longtime hotel technology leader, Doebrich brings more than 20 years of brand-side experience leading IT strategy and innovation for some of the most recognized names in hospitality.

Former CTO for the CIA, Bob Flores, Announced as a Keynote Speaker for the 2025 HFTP/Hospitality Upgrade CIO Summit

Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade are thrilled to announce Bob Flores, former chief technology officer (CTO) for the U.S. Central Intelligence Agency (CIA), as the keynote speaker for the upcoming and highly-anticipated CIO Summit. Following his CIA career, Flores founded Applicology, Inc. and is a visionary leader at the intersection of cybersecurity, intelligence, and advanced technology.

Hospitality Upgrade Announces the Recipient of the John Cahill Student Seat for the 2025 CIO Summit

Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Upgrade are honored to announce Zaira Valls as the recipient of the 2025 John Cahill Student Seat for this year’s CIO Summit. This distinguished recognition is awarded annually to one exceptional student from a hospitality program who demonstrates academic excellence, leadership, and a passion for innovation in hospitality technology.

Extended Stay America Launches Client Connect

Extended Stay America®, the leading mid-priced extended stay hotel brand family in the United States, today announced the launch of Client Connect, the first business travel program designed exclusively for extended stay business travelers. The new program brings together the company's comprehensive suite of business travel services under one unified program, offering personalized partnerships, competitive rates and streamlined booking solutions.

HITEC 2025 Welcomes Nearly 6,000 Industry Stakeholders to Explore Latest in Hospitality Technology

Hospitality professionals traveled from across the globe to Indianapolis, Ind., June 16-19 for the largest and longest-running show of its kind. The Hospitality Industry Technology Exposition and Conference (HITEC®) was established 53 years ago to feature technological innovation in the hospitality space, and since then it has grown to be an annual mainstay for showcasing and sharing expertise on the latest developments in this segment. This year was no exception, with nearly 6,000 attendees convening for HITEC 2025 (HITEC 2025 in pictures).

Exhibit Space for HFTP’s HITEC 2025 in Indianapolis is Sold Out

Hospitality Financial and Technology Professionals (HFTP®) has announced that exhibit space for the 2025 Hospitality Industry Technology Exposition and Conference (HITEC®) is officially sold out, with 360+ companies exhibiting across 81,500 net sq. ft. of exhibit space. This milestone reflects the central role technology plays within the hospitality space and how imperative it is for industry professionals to keep abreast of the continually evolving technology central to operations.

ProVision Partners' Strategic Advisor Daniel Johnson Selected to Join Expert Panel on Cybersecurity at HITEC 2025 in Indianapolis

ProVision Partners (“ProVision”), a leading global strategic growth marketing, technology, and commercial services advisory firm to the travel and hospitality industry, today announces that Daniel Johnson, Strategic Advisor - EMEA, will participate in an educational session focused on hotel data security at the upcoming HITEC Conference. The panel, titled "Building a Hospitality Cybersecurity Culture: From Frontline to C-Suite," is scheduled to take place on Monday, June 16, from 9:00 AM to 10:15 AM at HITEC, hosted in rooms 127-128 at the Indiana Convention Center in Indianapolis.

One Startup. One Shot. $50K on the Line: Techne Infiniti Ventures and GAIN Launch the Nextwave Seed Investment Challenge at HITEC ‘25

Techne Infiniti Ventures and Growth Advisors International Network – GAIN, are proud to announce the Nextwave Seed Investment Challenge @ HITEC ‘25, a bold new initiative giving one hospitality tech startup, attending or exhibiting at HITEC ’25 in Indy, the chance to secure a $50,000 investment and game-changing strategic commercial support.

Hospitality Upgrade Named Official Publication of Boutique & Luxury Lodging Association’s 14th Annual Hotel Owners Conference, September 29-30 in Westlake Village, CA

Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce that Hospitality Upgrade has been named the official publication of the Boutique Hotel Owners Conference powered by BLLA, which will be held September 29-30, 2025, in Westlake Village, CA, USA. The partnership will bring exclusive coverage and insights to the independent boutique and luxury hospitality industry.

HFTP Announces 2025 Inductees to the Hospitality Technology Hall of Fame: Bruce Bensetler and Luis Segredo

Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce two champions of hospitality technology, Bruce Bensetler and Luis Segredo, as the 2025 HFTP International Hospitality Technology Hall of Fame inductees, both recognized for driving the development of game-changing technology solutions that have improved hospitality operations and strategy. Bensetler is the founder and CEO of Data Plus, Inc., a platform built for hotels which unites accounting procurement and payment data into a single, unified system. Segredo is a serial entrepreneur and recently in 2016, he co-founded Hapi (Data Travel, LLC), hospitality’s connectivity partner, dedicated to simplifying the complex hospitality technology landscape by connecting hoteliers and solution providers at scale. The 2025 inductees will be honored at the upcoming Hospitality Industry Technology Exposition and Conference (HITEC®) in Indianapolis, Indiana on June 17, 2025.