Study Shows Maestro PMS is Delivering What Hoteliers Need and Guests Expect
Study shows 88% of hotels plan increased tech investment in 2026, with AI, mobile functionality, and system integration as top priorities.
Reports
Hospitality tech drew over $1 billion in the last year, with PMS and AI-led platforms capturing biggest share
Seven PMS companies captured $408M of the total, with Mews leading at $300M as investors back platforms that centralize hotel operations and data.
The AI Power Gap: Hospitality Lags Behind as Value Shifts to Tech Giants
Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the industry risks becoming 'sleeping utilities' for tech giants.
By Alexander Lennart Schmidt, Professor of Technological Innovation, Hotelschool The Hague
Unlock the power of AI: A checklist for hospitality professionals
The guide outlines seven AI applications for hotel sales teams, from automated email personalization to reputation monitoring, with a focus on eliminating repetitive tasks.
By Diana Tamboly, Manager, Field Marketing, Hospitality Cloud, Cvent Europe Ltd
The 2026 Hotel Operations Index: Progress, Pressure, and the Path Forward
Survey of hotel owners and operators reveals 91% still use manual reporting despite automation, with data fragmentation across multiple platforms hindering AI adoption.
Share Your Insights: The 2026 Profitability Playbook Survey
Otelier, Agilysys, and Sage launch a 5-7 minute survey to benchmark hotel operational challenges and technology adoption for 2026.
Losing Time, Money and Guests: The High Price of Disconnected Hotel Systems
A new study by Access Hospitality - an HSMAI Europe organizational member - reveals fragmentation iscosting Europe's hospitality sector thousands of hours, and millions in missedopportunities. The findings paint a stark picture of inefficiency:
“Better Borders” Could Unlock $401BN for Global Economy and Create 14MN New Jobs, Reveals WTTC and SITA
A groundbreaking new report by the World Travel & Tourism Council (WTTC) reveals that smarter border management could supercharge the global economy, adding $401BN in GDP and creating 14MN new jobs across G20, EU, and African Union nations by 2035.
Despite growing role for emerging technology – Brits still rely on friends and family for holiday tips reveals Amadeus research
Travellers in the UK are rapidly turning to new sources of information, including Generative Artificial Intelligence (Gen AI) and travel influencers, when it comes to planning their next trip, according to a major new global study from transformative travel provider, Amadeus.
New Amadeus research reveals appetite for tech to enhance travel, skyrockets in 2025
For many, travel is a source of excitement and anticipation, and new global research from Amadeus reveals how travelers are looking to technology, especially AI, to enhance their journey, seeking to eliminate pain points and friction in the process.
Nezasa Partners with TrustYou to Embed World-Class Hotel Reviews into TripBuilder
Nezasa, a leader in travel packaging technology for the connected trip, today announced a partnership with TrustYou, the world's largest guest feedback platform. This collaboration seamlessly integrates TrustYou's hotel ratings and reviews directly into Nezasa's TripBuilder platform, helping travel sellers to build client trust, validate hotel choices instantly, and increase booking conversions.
Research: Fewer Than One in Four Hotels Have Fully Integrated Core Systems
A new research report, based on a global survey of more than 250 hotel IT decision makers, reveals that the hospitality industry's much-talked-about "data problem" is still far from solved. The research was conducted by Starfleet Research, the IT market research arm of Starfleet Media and a leading source of best-practices content for hospitality technology decision makers, and underwritten by IBS Software, a global provider of SaaS solutions for the travel and hospitality industry. iStay, from IBS Software, is a cloud-native hospitality management platform that unifies reservations, revenue, operations, sales and distribution, marketing, and loyalty functions on a single system to support the entire guest journey.
HiJiffy and Booking.com partner to simplify guest communications
HiJiffy and Booking.com are joining forces to provide a more streamlined and efficient communication experience between hotels and their guests. This new two-way integration enables hotels to manage and respond to guest inquiries from Booking.com directly within HiJiffy's Console. By centralising communications on a single platform, this integration makes it easier and faster for hotel staff to manage guest interactions efficiently with the help of AI. Key features of the integration include: Centralised messaging: Hotels can manage reservation-related messages from Booking.com within HiJiffy's Console. This, however, does not include structured requests such as: Check-in/out, data changes, cancellation, parking, bed preferences. Proactive engagement: Hotels can initiate conversations with guests from the time of reservation until seven days after check-out. This proactive communication ensures guests receive timely and relevant information throughout their stay. Extended response period: Following Booking.com's guidelines, guests can contact the hotel up to 66 days after departure, and hotels have an additional 14 days to respond, ensuring comprehensive post-stay support. AI-driven efficiency: HiJiffy's advanced AI optimises guest communication interactions. With a simple click, agents can translate, expand, shorten, rewrite, change tone, and check the grammar of their messages before responding. Furthermore, they can utilise saved canned message templates. This reduces hotel response times and allows for more personalised and engaging interactions. The integration allows hotels to directly engage with guests through targeted campaigns, improving communication effectiveness. What is more, it facilitates a shift in communication from Booking.com to WhatsApp, offering a more convenient and familiar platform for guests. Automatically answering FAQs with AI will soon be possible While the first phase of this integration does not yet support automated FAQ responses with AI due to API limitations, it marks a significant improvement over traditional email-based interactions by centralising and managing communications in one place, except for the previously mentioned structured requests. However, HiJiffy's technical team is actively working on the second phase of the integration, and very soon it will be possible to enable AI to directly answer guests' frequently asked questions automatically. "If this first phase of this integration already brings substantial benefits to hotel operations by reducing the communication burden on staff and improving response times, I just can't imagine how drastically we will be able to reduce the workload on the agents once our AI gets deployed", states Tiago Araújo, CEO at HiJiffy. "We're really excited. This can definitely be a game-changer not only for hotels but also for all sorts of accommodation providers of all sizes," underlines Araújo. The new communication channel is already available to all current and new clients. Soon, HiJiffy intends to add other OTAs to its solution.
HiJiffy and Booking.com
Clear M&C Saatchi Releases “Beyond Travel & Hospitality” report, looking at the future through 5 travelers’ eyes
Clear M&C Saatchi, the global growth strategy consultancy, releases their latest thought piece: the "Beyond Travel & Hospitality 2030" report. This publication marks the second installment in Clear's future focused "Beyond" series, following the successful winter launch of "Beyond Retail 2030." "We've seen the Travel & Hospitality industry evolve quite rapidly over the last few years thanks to digital & tech innovation as well as consumer demand for new and differentiated experiences" says Rhonda Hiatt, Clear's Chief Strategy Officer. "This report seeks to imagine what the future of travel could really look like - a call to action for T&H brands to focus on CX and Innovation as true levers for growth."
Luxury Hotel Group Outlines Road to Total Profit Optimization
The concept of total profit optimization has grown in significance within the hospitality industry. Not just a focus on profit margins, this approach embraces all revenue-generating areas in a hotel, including ancillary outlets. By harnessing the power of data, hoteliers measure the performance of each outlet to identify the most profitable strategies, setting a new standard for business optimization.
Special Reports: How to Boost Your Hotel’s Total Profitability
In our latest eBook, How to Boost Your Hotel's Total Profitability, industry leaders share top tips and best practices for getting the most from your revenue strategy by adopting a holistic approach to optimizing total guest value.
Hitwise Monthly Travel Category Report - May 2009
This monthly report provides Hitwise data on: The websites That Entered and Left the Top 100 Travel Category websites - Top 20 websites for the past month based on visits - Most popular search terms typed into a search engine that resulted in traffic to websites classified by Hitwise within the Travel industry. The Traffic Distribution Analysis of visits to the Travel category - The Visits Duration Analysis to the Travel Category - Fast Movers - indicating websites which have witnessed substantial increases in rank in the online Travel industry
Getting Back to the Basics Part II: Case Studies & Best Practices from the ‘Hotel Internet Marketing Trenches’
In June 2008, HeBS presented an article titled ‘Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy.’ A year later, we would like to revisit the recommendations we made back in 2008, offer an update on our suggested Action Plan, and provide case studies and best practices from the ‘Hotel Internet Marketing Trenches.’ In today’s tough economy, hoteliers are still struggling with the pressure to make every marketing dollar count, and to invest in campaigns that deliver only the highest ROIs. Leisure travel, business travel, meetings and groups travel are all in decline. The only light at the end of the tunnel is provided by the online channel, due to the ongoing shift from offline to online, from GDS to online hotel bookings, and ultimately from indirect online to direct online.
By Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net
Hitwise Monthly Travel Category Report - March 2009
Traffic Distribution Analysis: 37.86% of all visits to the online 'Travel' industry went to the top 10 websites for the month of March, 2009. 47.23% went to the top 20 websites and 68.81% went to the top 100 websites. | Visit Duration Analysis: The average visit duration for visits to the online 'Travel' industry was 9 minutes, 20 seconds for the month of March, 2009. This is a minimal decrease from last months average visit duration of 9 minutes, 21 seconds. The monthly churn in the Top 100 in the 'Travel' industry for the month of March, 2009 based on visits was 4.0%, which means that 4 websites in this industry's Top 100 rankings have changed since February, 2009.
UK Remains Largest Online Travel Market In Europe But Its Share Expected To Reduce
The UK remains the single strongest performing market in terms of online travel expenditure achieving nearly double the online sales of its closest contender Germany, according to the new European Online Travel Report 2008 recently published by EyeforTravel. The size of the UK online travel market is reported to have grown 18% on the previous year, trailed by Germany and France and all together these three markets make up about 62% of all online expenditure in Europe. The online travel market has grown in Germany by 24% but still only accounts for 15% of overall travel sales and EyeforTravel suggest the figures here indicate enormous room for expansion. The French online travel market is third largest in Europe and has been growing at a faster pace than Germany and the UK, though values are lower.