At the recent 26th Annual Hunter Hotel Conference in Atlanta, I served alongside other
hotel buyers, lenders, appraisers, and advisors on a panel discussion of "Hotel Values
in a Rising Market." While we shared insights from our various perspectives on the U.S.
hotel industry as of early 2014, it became very apparent that there is a surge of urgency
among hoteliers, and with good reason. The conference's theme—"The Time is Now"—
couldn't have proven more apt, and other panel discus sions, featured speakers, and
informal conversations with fellow delegates made the strong impression that now is
indeed the time to move ahead with hotel ambitions. What makes the present so
opportune for hoteliers?