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Opinion Articles

Opinion Article

Building Momentum: The Resurgence of the Downtown St. Louis Hotel Market

The Downtown St. Louis hotel market steadily recovered from the impact of the COVID-19 pandemic until 2024, when the recovery stalled due to a correction in leisure demand and disruptions at the convention center. However, subsequent airport passenger traffic growth and completion of the convention center’s expansion, along with other trends and developments, provide a stronger outlook for the market in 2025 and beyond.

Kaitlyn HennessyDaniel McCoy
By Kaitlyn Hennessy and Daniel McCoy
St. Louis, Missouri, United States
Opinion Article

What is contributing to the dynamic growth of Montréal’s hotel supply and demand?

The Montréal hotel market has made a strong comeback from the pandemic, experiencing a 4.6% rise in room supply, in contrast to the declines in Downtown Toronto and Vancouver. This expansion, combined with a rebound in air travel, extensive hotel renovations, and effective tourism promotion, has positioned Montréal as the most resilient market. With substantial investments and a thriving meetings and events sector, the city’s hotel industry is undergoing a significant evolution.

Léa VaksmanMonique Rosszell
By Léa Vaksman and Monique Rosszell
Montréal, Quebec, Canada
Opinion Article

Baltimore Hotel Market 2025+ Outlook

This research article analyzes the performance of the hotel market in Baltimore for the trailing four quarters ending in Q3 2024, with a specific focus on key metrics such as occupancy, average rate (ADR), and revenue per available room (RevPAR). The report highlights the positive impact of the removal of approximately 2,500 hotel rooms from the downtown supply and discusses the potential for improved hotel performance in 2025. With strong growth in ADR and RevPAR despite some challenges in the market, the analysis suggests a robust outlook for the city’s hotel sector as demand continues to strengthen, and hotel operators capitalize on reduced supply to push rates and increase occupancy.

David P. Fuller
By David P. Fuller, National Hotel Property Tax Practice Leader, CBRE, CBRE Hotels
Baltimore, Maryland, United States
Opinion Article

Navigating the US Hospitality Landscape in 2025: Strategies for Growth Amid Dynamic Market Conditions

The U.S. hospitality industry stands on the cusp of a transformative period in 2025. While the road ahead presents challenges, it also offers promising opportunities for growth driven by economic stabilization, evolving traveler expectations, and a return to foundational revenue strategies. As stakeholders across the sector prepare to navigate this dynamic landscape, PwC US's latest Hospitality Directions sheds light on key trends shaping the industry's trajectory in the coming year.

Jeanelle Johnson
By Jeanelle Johnson, Principal, Travel, Transportation, and Hospitality, PwC US, PwC (US)
United States
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Opinion Article

Halifax Hotel Market Revitalization

The Nova Scotia lodging market, particularly in Halifax, has experienced rapid growth in the years following the pandemic. With welcoming immigration policies and a perceived lower cost of housing, the province has seen substantial population growth and increased capital investment, fueling lodging demand. In 2024, provincial RevPAR levels are projected to reach 128% of their 2019 benchmark, driven by rising ADR and an enhanced hotel supply.

Léa VaksmanMonique RosszellLucas Bruce
By Léa Vaksman, Monique Rosszell, and Lucas Bruce
Halifax, Nova Scotia, Canada
Opinion Article

HOTEL CURRENTS™: Hotel Financial Performance in Central and Non-Central City Submarkets, 2018 and 2024

During the pandemic, residential and commercial property prices in the central business districts (CBDs) of large metropolitan areas (MSAs) declined while prices generally increased in suburban areas. Many businesses located in CBDs that were dependent on residents, commuters, and tourists either ceased operations or relocated to the suburbs, often within the same MSA.

Jack Corgel
By Jack Corgel, Managing Director, CBRE Hotels’ Americas Research, CBRE Hotels
United States
Opinion Article

Stability, Revitalization, and Growth: A Look at Kansas City’s Three Prominent Submarkets

Downtown Kansas City and the Country Club Plaza are established submarkets in Kansas City, each with strong demand generators and numerous hotels, while Village West is a growing submarket with a strong pipeline of development. While these markets are all in different economic stages, the outlook is optimistic for all three.

Benjamin Giebler
By Benjamin Giebler, Project Manager, St. Louis, HVS
Kansas City, Missouri, United States
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Opinion Article

September 2024 Hotel Industry Outlook: Anticipating Accelerated Growth

Lower inflation, continued job creation, and the anticipated benefits of the recent cut in the federal funds rate provide a foundation for optimism about the U.S. economy. In the lodging sector, as different markets and segments continue to post varying results, we anticipate the overall trend of positive, albeit muted, growth to persist in the near term.

Anne Lloyd-Jones
By Anne Lloyd-Jones, MAI, CRE, Director of Consulting & Valuation Services, National Practice Leader, at HVS New York, HVS
United States
Opinion Article

Hotel Performance Outlook for Denver: Growth Picking up through 2026

For Denver hotels, the first five months of 2024 were somewhat volatile, with March declines being offset by April gains. This trend can be partially attributed to Easter falling in March this year. After two months of RevPAR declines in Denver in June and July, August was a stellar month for the city’s hotels, with the RevPAR increase nearing 10%. However, the declines in June and July resulted in little growth for the city in the summer of 2024, as overall RevPAR growth through August is less than 0.5%.

Katy Black
By Katy Black, Senior Vice President at HVS Denver, HVS
Denver, Colorado, United States
Opinion Article

Parking and EV Stations Charge U.S. Hotel Performance

Parking revenues have increased by 23.1% from 2019 to 2023, based on a sample of U.S. properties in CBRE’s Trends® in the Hotel Industry database, which is more than four times greater than the growth rate for total hotel revenues during that period. Not only is parking a growing source of revenue, but it is relatively profitable as well. In 2023, parking department profit margins for the CBRE sample were 61.3% of total department revenue, while the average profit margin for all other-operated departments was 58.7% at those hotels.

Jim HurlessRobert Mandelbaum
By Jim Hurless and Robert Mandelbaum
United States