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Opinion Articles

Opinion Article

More Than Music: Group Demand Hits a High Note in Nashville

It's no secret that Nashville has emerged as a top-tier destination for tourism, commerce, and conventions. Tourism exploded as the city’s popular music-related attractions gained national attention and social groups flocked to the Broadway Historic District to enjoy the array of venues named for a multitude of country music stars. At the same time, corporate relocations and investment flourished as the city’s business-friendly environment, relatively low cost of living, and strong quality of life attracted many firms, including major technology companies like Oracle and Amazon. During this period, hotel demand (and subsequently hotel supply) expanded rapidly, kickstarted by the opening of the Music City Center convention facility in 2013. Through 2019, Nashville hotel occupancy levels soared, and developers were unable to build hotels fast enough to keep up with demand.

Marc Greeley
By Marc Greeley, Director, HVS Nashville, HVS
Nashville, Tennessee, United States
Opinion Article

Navigating the Longer Road Back: The Recovery of Manhattan’s Hotel Market

The Manhattan market has been experiencing a prolonged post-pandemic occupancy recovery, despite strong ADR gains. Although legislative and supply changes should bolster this recovery, recent geopolitical factors and the tariffs and policy changes enacted by the new federal administration are expected to affect short-term hotel market trends. Our current demand forecast shows a full recovery beyond 2019 levels by 2027/28.

Roland de MilleretPatricia Shih
By Roland de Milleret and Patricia Shih
New York, New York, United States
Opinion Article

State of the District: A Look at the Washington, D.C., Lodging Market

Decisions at the federal level, such as import tariffs, are affecting global markets, and cuts initiated by the Department of Government Efficiency (DOGE) are having impacts across the nation. These policies are also significantly affecting hotels in Washington, D.C., the market located at the heart of the federal government.

Christian Cross
By Christian Cross, Vice President, HVS Buffalo, HVS
Washington D.C., Washington, United States
Opinion Article

The Changing Landscape and Recovery of the Newark Airport Hotel Market

The Newark Airport hotel market has faced significant adjustments since the onset of the COVID-19 pandemic. Changes to the submarket’s hotel supply, coupled with the rebound in passenger levels through Newark Airport, have resulted in a slow but steady recovery of the hotel market. Recent and upcoming expansion projects at Newark Airport support a positive outlook.

Cole Masler
By Cole Masler, Senior Manager, New York, HVS
Newark, New Jersey, United States
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Opinion Article

Building Momentum: The Resurgence of the Downtown St. Louis Hotel Market

The Downtown St. Louis hotel market steadily recovered from the impact of the COVID-19 pandemic until 2024, when the recovery stalled due to a correction in leisure demand and disruptions at the convention center. However, subsequent airport passenger traffic growth and completion of the convention center’s expansion, along with other trends and developments, provide a stronger outlook for the market in 2025 and beyond.

Kaitlyn HennessyDaniel McCoy
By Kaitlyn Hennessy and Daniel McCoy
St. Louis, Missouri, United States
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Opinion Article

What is contributing to the dynamic growth of Montréal’s hotel supply and demand?

The Montréal hotel market has made a strong comeback from the pandemic, experiencing a 4.6% rise in room supply, in contrast to the declines in Downtown Toronto and Vancouver. This expansion, combined with a rebound in air travel, extensive hotel renovations, and effective tourism promotion, has positioned Montréal as the most resilient market. With substantial investments and a thriving meetings and events sector, the city’s hotel industry is undergoing a significant evolution.

Monique RosszellLéa Vaksman
By Monique Rosszell and Léa Vaksman
Montréal, Quebec, Canada
Opinion Article

Baltimore Hotel Market 2025+ Outlook

This research article analyzes the performance of the hotel market in Baltimore for the trailing four quarters ending in Q3 2024, with a specific focus on key metrics such as occupancy, average rate (ADR), and revenue per available room (RevPAR). The report highlights the positive impact of the removal of approximately 2,500 hotel rooms from the downtown supply and discusses the potential for improved hotel performance in 2025. With strong growth in ADR and RevPAR despite some challenges in the market, the analysis suggests a robust outlook for the city’s hotel sector as demand continues to strengthen, and hotel operators capitalize on reduced supply to push rates and increase occupancy.

David P. Fuller
By David P. Fuller, National Hotel Property Tax Practice Leader, CBRE, CBRE Hotels
Baltimore, Maryland, United States
Opinion Article

Navigating the US Hospitality Landscape in 2025: Strategies for Growth Amid Dynamic Market Conditions

The U.S. hospitality industry stands on the cusp of a transformative period in 2025. While the road ahead presents challenges, it also offers promising opportunities for growth driven by economic stabilization, evolving traveler expectations, and a return to foundational revenue strategies. As stakeholders across the sector prepare to navigate this dynamic landscape, PwC US's latest Hospitality Directions sheds light on key trends shaping the industry's trajectory in the coming year.

Jeanelle Johnson
By Jeanelle Johnson, Principal, Travel, Transportation, and Hospitality, PwC US, PwC (US)
United States
Opinion Article

Halifax Hotel Market Revitalization

The Nova Scotia lodging market, particularly in Halifax, has experienced rapid growth in the years following the pandemic. With welcoming immigration policies and a perceived lower cost of housing, the province has seen substantial population growth and increased capital investment, fueling lodging demand. In 2024, provincial RevPAR levels are projected to reach 128% of their 2019 benchmark, driven by rising ADR and an enhanced hotel supply.

Monique RosszellLéa VaksmanLucas Bruce
By Monique Rosszell, Léa Vaksman, and Lucas Bruce
Halifax, Nova Scotia, Canada
Opinion Article

HOTEL CURRENTS™: Hotel Financial Performance in Central and Non-Central City Submarkets, 2018 and 2024

During the pandemic, residential and commercial property prices in the central business districts (CBDs) of large metropolitan areas (MSAs) declined while prices generally increased in suburban areas. Many businesses located in CBDs that were dependent on residents, commuters, and tourists either ceased operations or relocated to the suburbs, often within the same MSA.

Jack Corgel
By Jack Corgel, Managing Director, CBRE Hotels’ Americas Research, CBRE Hotels
United States
Opinion Article

Stability, Revitalization, and Growth: A Look at Kansas City’s Three Prominent Submarkets

Downtown Kansas City and the Country Club Plaza are established submarkets in Kansas City, each with strong demand generators and numerous hotels, while Village West is a growing submarket with a strong pipeline of development. While these markets are all in different economic stages, the outlook is optimistic for all three.

Benjamin Giebler
By Benjamin Giebler, Project Manager, St. Louis, HVS
Kansas City, Missouri, United States