U.S. hotel results for week ending 24 January
CoStar data shows all key metrics declined year-over-year, with Minneapolis leading gains and Washington D.C. seeing steepest drops.
CoStar data shows all key metrics declined year-over-year, with Minneapolis leading gains and Washington D.C. seeing steepest drops.
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 10 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotels posted 7.9% RevPAR growth during holiday week, with Miami leading at +26.4% while Tampa dropped 19.4%.
Research based on millions of bookings shows premium travel costs rising sharply while economy options decline, driving 60% of travelers to use advisors.
Ontario led declines with RevPAR down 8.1%, while Toronto's drops reflected tough comparisons against Taylor Swift's 2024 tour impact.
Occupancy declined 2.8% marking nine straight months of year-over-year drops, with Tampa hit hardest due to Hurricane Milton displacement effects.
CoStar data shows U.S. hotels faced occupancy decline of 1.6% while ADR rose modestly 0.4%, with New Orleans hit hardest by RevPAR drop of 29.9%.
First Hospitality outperformed industry benchmarks in 2025 with +3% occupancy growth and plans AI-driven search optimization tools for 2026.
Florida hotel executives share insights on seven key trends for 2026, including wellness-focused journeys, community-centered hospitality, and proactive planning ahead of global events.
U.S. Travel Association warns that CBP's proposed social media screening for visa-free travelers could reduce tourism and harm America's economy.
Hotels expect ADR to rise 37% and RevPAR to jump 47% in February 2026, though occupancy will trail 2016 levels due to larger supply.
U.S. Travel warns CBP's proposed social media requirements for visa waiver travelers could deter millions of visitors and billions in spending.