The United States Hotel Industry Leading indicator, or HIL, went up 0.4 percent during March, the second monthly increase after a slight dip in January's reading, according to economic research firm e-forecasting.com in conjunction with STR. The metric rose 0.5 percent in February.
In year-over-year measurements, the industry’s occupancy increased 5.7 percent to 58.8 percent. Average daily rate dropped 1.5 percent to US$98.07. Revenue per available room rose 4.2 percent to US$57.62.
The U.S. hotel industry reported mixed results in the three key performance metrics for first-quarter 2010 in year-over-year measurements, according to data from STR. The industry’s occupancy was up 2.3 percent to 51.9 percent, average daily rate fell 4.3 percent to US$96.27, and revenue per available room decreased 2.1 percent to US$50.01.
In year-over-year measurements, the industry’s occupancy increased 12.6 percent increase to 59.2 percent. Average daily rate ended the week virtually flat with a 0.4-percent decrease to US$96.31. Revenue per available room for the week was up 12.1 percent to US$57.00.
Recent analysis by Deloitte, the business advisory firm, has found that revenue per available room (revPAR), a key performance indicator for the hotel industry, jumped 157.5 percent to CAD$202 in Vancouver during the month of February when it hosted the 2010 Winter Olympic Games.
The U.S. hotel industry reported decreases in all three key performance measurements during the week of 28 March-3 April 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 3.6-percent decrease to 54.1 percent. Average daily rate dropped 4.4 percent to finish the week at US$94.45. Revenue per available room for the week was down 7.9 percent to US$51.05.
The face of the U.S. hotel industry’s recovery is taking on a different look. According to STR’s revised forecast for 2010 and 2011, recovery could be influenced by things such as tax changes and health-care reform. The means a rebound will come quicker in 2010 but could get slow as 2011 unfolds.
Mark Woodworth, President of PKF Hospitality Research, and Robert Mandelbaum, Director of Research Information Services, walk through the latest economic thinking behind the March - May 2010 Edition of Hotel Horizons®.
The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 21-27 March 2010, according to data from STR. In year-over-year measurements, the industry's occupancy ended the week with a 5.9-percent increase to 59.9 percent. Average daily rate dropped 1.6 percent to finish the week at US$98.29. Revenue per available room for the week was up 4.2 percent to US$58.89.
In year-over-year measurements, the industry’s occupancy ended the week with a 5.2-percent increase to 61.4 percent. Average daily rate dropped 1.9 percent to finish the week at US$98.30. Revenue per available room for the week was up 3.2 percent to US$60.39.
The U.S. hotel industry posted mixed results in the three key performance measurements during February 2010, according to data from STR. In year-over-year measurements, the industry's occupancy ended the month virtually flat with a 0.9-percent increase to 53.0 percent. Average daily rate dropped 4.5 percent to finish the month at US$96.40. Revenue per available room for the month decreased 3.6 percent to finish at US$51.09.
PKF-HR is forecasting hotel rooms revenue to grow 10.5 percent on a per-available-room basis (RevPAR) in 2012. "The U.S. lodging industry has not seen double-digit growth in RevPAR since the inflationary days of the late 1970s and early 1980s," said R. Mark Woodworth, president of PKF Hospitality Research. "The strong growth in RevPAR is driven by Moody's Economy.com's forecasts for income and employment. In 2012, Moody's is projecting income to grow at a 4.4 percent pace, something we have not seen since 2006. In addition, the 3.2 percent forecast growth for employment that year is an all-time high since 1988."
The Hotel Industry Pulse Index (HIP) posted a slight recovery in February, according to economic research firm e-forecasting.com in conjunction with STR. After edging down 0.5 percent in January, HIP improved 1.3 percent in February.
In year-over-year measurements, the industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent. Average daily rate dropped 4.7 percent to finish the week at US$96.06. Revenue per available room for the week fell 2.3 percent to finish at US$53.15.
The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.4-percent increase to 55.4 percent. Average daily rate dropped 4.4 percent to finish the week at US$95.81. Revenue per available room for the week fell 2.2 percent to finish at US$53.04.
The U.S. hotel industry posted declines in all three key performance measurements during January 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the month virtually flat with a 0.4-percent decrease to 45.1 percent. Average daily rate dropped 7.1 percent to finish the month at US$93.93. Revenue per available room for the month decreased 7.4 percent to finish at US$42.35.
The U.S. hotel industry reported decreases in all three key measurements during the week of 7-13 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.3-percent decrease to 53.7 percent. Average daily rate dropped 4.7 percent to finish the week at US$97.12. Revenue per available room for the week fell 6.9 percent to finish at US$52.19.
In the December 2009 edition of Hotel Horizons®, PKF Hospitality Research (PKF-HR) is forecasting a third consecutive year of declining revenue per available room (RevPAR) for U.S. hotels in 2010. By year end 2010, PKF-HR projects that the average U.S. hotel will suffer a 1.1 percent decline in RevPAR, the net result of a 0.4 percent gain in occupancy, but a 1.5 percent decline in average daily rate (ADR).
Economic research firm e-forecasting.com in conjunction with Smith Travel Research announced HIP declined in January after improving 2.8 percent in December. HIP, the Hotel Industry's Pulse index, is a composite indicator that gauges business activity in the U.S. hotel industry in real-time, similar to a GDP measure. The latest monthly change brought the index to a reading of 82.4. The index is set to equal 100 in 2000.
The U.S. hotel industry welcomed the dawn of 2010. Performance measures in the first half of 2009 were particularly troublesome for many companies, and only in the closing months of the year were there glimmers of hope. By December 2009, a number of major markets started to experience increases in occupancy and revenue per available room (revPAR), following what in some cases has been multi-year, record-breaking declines. In particular, steep price discounting appeared to be a less important strategy in filling rooms. As noted in this report, domestic tourism activity is starting to revive for a few select markets, declines in international travel are lessening and business travel remains mostly stagnant.