The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 21-27 March 2010, according to data from STR. In year-over-year measurements, the industry's occupancy ended the week with a 5.9-percent increase to 59.9 percent. Average daily rate dropped 1.6 percent to finish the week at US$98.29. Revenue per available room for the week was up 4.2 percent to US$58.89.
In year-over-year measurements, the industry’s occupancy ended the week with a 5.2-percent increase to 61.4 percent. Average daily rate dropped 1.9 percent to finish the week at US$98.30. Revenue per available room for the week was up 3.2 percent to US$60.39.
The U.S. hotel industry posted mixed results in the three key performance measurements during February 2010, according to data from STR. In year-over-year measurements, the industry's occupancy ended the month virtually flat with a 0.9-percent increase to 53.0 percent. Average daily rate dropped 4.5 percent to finish the month at US$96.40. Revenue per available room for the month decreased 3.6 percent to finish at US$51.09.
PKF-HR is forecasting hotel rooms revenue to grow 10.5 percent on a per-available-room basis (RevPAR) in 2012. "The U.S. lodging industry has not seen double-digit growth in RevPAR since the inflationary days of the late 1970s and early 1980s," said R. Mark Woodworth, president of PKF Hospitality Research. "The strong growth in RevPAR is driven by Moody's Economy.com's forecasts for income and employment. In 2012, Moody's is projecting income to grow at a 4.4 percent pace, something we have not seen since 2006. In addition, the 3.2 percent forecast growth for employment that year is an all-time high since 1988."
The Hotel Industry Pulse Index (HIP) posted a slight recovery in February, according to economic research firm e-forecasting.com in conjunction with STR. After edging down 0.5 percent in January, HIP improved 1.3 percent in February.
In year-over-year measurements, the industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent. Average daily rate dropped 4.7 percent to finish the week at US$96.06. Revenue per available room for the week fell 2.3 percent to finish at US$53.15.
The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.4-percent increase to 55.4 percent. Average daily rate dropped 4.4 percent to finish the week at US$95.81. Revenue per available room for the week fell 2.2 percent to finish at US$53.04.
The U.S. hotel industry posted declines in all three key performance measurements during January 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the month virtually flat with a 0.4-percent decrease to 45.1 percent. Average daily rate dropped 7.1 percent to finish the month at US$93.93. Revenue per available room for the month decreased 7.4 percent to finish at US$42.35.
The U.S. hotel industry reported decreases in all three key measurements during the week of 7-13 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.3-percent decrease to 53.7 percent. Average daily rate dropped 4.7 percent to finish the week at US$97.12. Revenue per available room for the week fell 6.9 percent to finish at US$52.19.
In the December 2009 edition of Hotel Horizons®, PKF Hospitality Research (PKF-HR) is forecasting a third consecutive year of declining revenue per available room (RevPAR) for U.S. hotels in 2010. By year end 2010, PKF-HR projects that the average U.S. hotel will suffer a 1.1 percent decline in RevPAR, the net result of a 0.4 percent gain in occupancy, but a 1.5 percent decline in average daily rate (ADR).
Economic research firm e-forecasting.com in conjunction with Smith Travel Research announced HIP declined in January after improving 2.8 percent in December. HIP, the Hotel Industry's Pulse index, is a composite indicator that gauges business activity in the U.S. hotel industry in real-time, similar to a GDP measure. The latest monthly change brought the index to a reading of 82.4. The index is set to equal 100 in 2000.
The U.S. hotel industry welcomed the dawn of 2010. Performance measures in the first half of 2009 were particularly troublesome for many companies, and only in the closing months of the year were there glimmers of hope. By December 2009, a number of major markets started to experience increases in occupancy and revenue per available room (revPAR), following what in some cases has been multi-year, record-breaking declines. In particular, steep price discounting appeared to be a less important strategy in filling rooms. As noted in this report, domestic tourism activity is starting to revive for a few select markets, declines in international travel are lessening and business travel remains mostly stagnant.
The U.S. hotel industry reported mixed results in the three key measurements during the week of 24-30 January 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week up 1.9 to 48.8 percent. Average daily rate dropped 5.6 percent to finish the week at US$94.92. Revenue per available room for the week fell 3.8 percent to finish at US$46.31.
The U.S. hotel industry reported decreases in all three key performance metrics for fourth-quarter 2009 in year-over-year measurements, according to data from STR. The industry’s occupancy dropped 4.4 percent to 50.6 percent, average daily rate fell 7.6 percent to US$95.79, and revenue per available room decreased 11.7 percent to US$48.50.
As the Americas Lodging Investment Summit got under way Monday, season six American Idol finalist Stephanie Edwards took the ALIS stage and sang of not wanting to hear any more bad news about the hotel industry. Smith Travel Research president Mark Lomanno was on stage behind Edwards and served as one of the background singers for the tune. But minutes after the song-and-dance ended, Lomanno acknowledged during the opening general session that the song’s plea might go unanswered—for now, at least.
The U.S. hotel industry is projected to end 2010 with decreases in two of the three key performance measurements, according to STR’s monthly forecast update. STR projects 2010 occupancy to be flat at 55.1 percent, ADR to decrease 3.2 percent to US$94.39, and revenue per available room to drop 3.2 percent to US$51.99.
The U.S. hotel industry posted a double-digit drop in revenue per available room during 2009. The metric fell 16.7 percent to US$53.71, the largest year-end decrease of any of the three key measurements, according to data from STR. The industry’s occupancy fell 8.7 percent to 55.1 percent for the year and average daily rate dropped 8.8 percent to US$97.51.
The U.S. hotel industry reported decreases in all three key measurements during the week of 10-16 January 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week virtually flat with an 0.8-percent decrease to 47.8 percent. Average daily rate dropped 7.4 percent to finish the week at US$94.78. RevPAR for the week fell 8.2 percent to finish at US$45.33.
Economic research firm e-forecasting.com in conjunction with STR announced that the Hotel Industry’s Pulse index gained ground in December. After edging down 0.3 percent in November, HIP increased 1.7 percent in December. HIP is a composite indicator that gauges business activity in the U.S. hotel industry in real-time, similar to a GDP measure for the industry. The latest monthly change brought the index to a reading of 82.5. The index is set to equal 100 in 2000.
The U.S. hotel industry reported increases in occupancy and revenue per available room in year-over-year measurements for the week ending 2 January 2010, according to data from Smith Travel Research. This is the first week in which two of the three key performance metrics were positive since the week ending 20 December 2008.