The U.S. hotel industry reported increases in all three key performance metrics during summer 2010, according to data from STR. Overall, summer occupancy rose 6.8 percent to 65.6 percent, average daily rate increased 1.3 percent to US$98.76 percent, and revenue per available room was up 8.2 percent to US$64.78. The summer season comprises June, July and August.
The United States Hotel Industry Leading Indicator decreased 0.3% during August, after an increase of 0.9% the previous month, according to economic research firm e-forecasting.com in conjunction with STR.
The outlook for 2010 is for strong demand growth, and the industry is expected to regain stabilized levels of operation by 2014. Hotel values are also improving, fueled by both stronger fundamentals and improving investment market conditions.
In year-over-year comparisons, occupancy increased 6.7 percent to 63.5 percent, average daily rate was up 1.8 percent to US$100.25, and revenue per available room ended the week up 8.6 percent to US$63.66. Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, rising 34.4 percent to 53.9 percent, followed by Detroit, Michigan (+18.2 percent to 62.8 percent), and Minneapolis-St. Paul, Minnesota-Wisconsin (+16.0 percent to 78.0 percent).
The U.S. hotel industry posted increases in all three key performance measurements during August 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy was up 6.4 percent to 63.9 percent. Average daily rate ended the month with a 1.5-percent increase to US$98.69. Revenue per available room for the month rose 8.1 percent to finish at US$63.08.
In year-over-year comparisons, occupancy increased 2.7 percent to 54.2 percent, average daily rate fell 2.0 percent to US$92.84, and revenue per available room ended the week virtually flat with a 0.7-percent increase to US$50.32.
In year-over-year comparisons, occupancy increased 7.5 percent to 57.4 percent, average daily rate was up 2.1 percent to US$94.37, and revenue per available room rose 9.7 percent to US$54.16. This was the 13th consecutive week the U.S. reported overall ADR increases. Before this trend emerged, ADR in decreased 74 of the past 76 weeks.
The U.S. hotel industry reported increases in all three key performance measurements during the week of 1-7 August 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 6.7 percent to 70.2 percent. Average daily rate rose 1.6 percent to US$99.13. Revenue per available room increased 8.4 percent to US$69.57.
The Hotel Industry’s Pulse index, or HIP, increased 3.8 percent in July after edging up 2 percent in June, according to economic research firm e-forecasting.com in conjunction with STR. HIP is a composite indicator that gauges business activity in the United States hotel industry in real-time, similar to a gross domestic product measure for the industry. The latest monthly change brought the index to a reading of 89.9. The index was set to equal 100 in 2000.
The U.S. hotel industry is projected to end 2010 with increases in two of the three key performance measurements, according to STR’s forecast update. STR projects 2010 occupancy will increase 4.4 percent to 57.1 percent, average daily rate is expected to end the year virtually flat with a 0.1-percent decrease to US$97.74, and revenue per available room to rise 4.3 percent to US$55.77.
In year-over-year measurements, the industry’s occupancy increased 6.8 percent to 71.0 percent. Average daily rate rose 1.5 percent to US$99.27. Revenue per available room increased 8.5 percent to US$70.45.
In year-over-year measurements, the industry's occupancy increased 3.9 percent to 62.5 percent. Average daily rate rose 0.4 percent to US$94.69. Revenue per available room jumped 4.3 percent to US$59.17. New Orleans, Louisiana, experienced the largest increases in all three key performance metrics. The market's occupancy rose 14.9 percent to 68.4 percent, ADR was up 11.0 percent to US$112.22, and RevPAR jumped 27.5 percent to US$76.70.
Mark Woodworth weighs in on local market changes in RevPAR and their indicators, as well as the timeliness of investing in hotel real estate. Hotel Horizons® - A series of econometrically derived reports prepared on a quarterly basis that analyzes the historical and expected performance of 50 major U.S. lodging markets, as well as our national summary report of the entire U.S. lodging industry. Hotel Horizons® reports contain five years of forecast data and five years of historical market performance information. A variety of economic, demographic, and other benchmarking statistics appear in the reports to provide the reader with a deeper understanding of local market conditions.
In year-over-year measurements, the industry's occupancy increased 10.0 percent to 63.4 percent. Average daily rate rose 1.3 percent to US$96.65. Revenue per available room jumped 11.5 percent to US$61.32.
The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 30 May-5 June 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy increased 1.0 percent to 57.1 percent. Average daily rate dropped 2.3 percent to US$93.93. Revenue per available room decreased 1.3 percent to US$53.61.
In year-over-year measurements, the industry’s occupancy increased 4.0 percent to 61.6 percent. Average daily rate ended the week virtually flat with a 0.3-percent decrease to US$98.15. Revenue per available room rose 3.7 percent to US$60.49.
PricewaterhouseCoopers' updated US lodging forecast expects continued recovery of demand, with the ability to increase room rates returning in 2011, after two consecutive years of decline. The initial months of 2010 suggest that a sustainable recovery of lodging demand has begun. As businesses and consumers gain further confidence in the strength of economic recovery, discretionary spending is expected to continue to increase, contributing to progressive increases in lodging demand through the remainder of 2010, though the pace of recovery is expected to moderate.
PKF Hospitality Research (PKF-HR) today announced that, according to the May 2010 edition of Hotel Horizons®, U.S. hotels should enjoy a 1.7 percent growth in RevPAR in 2010, but bottom-line profits (NOI) will contract another 1.4 percent. The projection of growth in RevPAR for 2010 marks a very positive change in the outlook for the U.S. lodging industry since PKF-HR's last forecast published in March of 2010.
In year-over-year measurements, the industry’s occupancy increased 6.4 percent to 57.0 percent. Average daily rate ended the week virtually flat with a 0.8-percent decrease to US$97.08. Revenue per available room rose 5.6 percent to US$55.30.
The summer travel season comprises June, July and August. STR predicts summer occupancy will increase 2.2 percent from summer 2009 to 63.1 percent, average daily rate will decrease 1.9 percent to US$95.16, and revenue per available room will end the summer virtually flat with a 0.2-percent increase to US$60.03.