Four Indicators It Might Be Time For A Rebrand
Today we are asking…
By Thomas McDermott, CMO, Tambourine
Opinion Articles
The Biggest Mistakes Hotels Make in Photo and Video Production
When it comes to showcasing your hotel's unique features and inviting potential guests to experience your property, nothing is more important than your imagery. Investing in high-quality visuals is an investment in your hotel's success for several years to come. However, many hotels make significant mistakes in photo and video production that can hinder their marketing efforts. Let’s explore some common pitfalls and how to avoid them.
By Thomas McDermott, CMO, Tambourine
Top Takeaways: U.S. Travel's Research Advisory Committee Meeting
Last week, we welcomed nearly 40 members of the Research Advisory Committee for our annual in-person meeting in Washington, D.C. Through meaningful presentations from industry experts on the evolving drivers of international travel’s recovery and the disruption and opportunities of ChatGPT, the meeting was extremely informative, engaging and thought provoking. The committee had the opportunity to exchange and share ideas with each other through an open forum discussion. Topics discussed included sustaining leisure travel demand beyond the summer, destination management and sustainability initiatives and business travel’s new normal.
By Jamie Mageau, Director of Research Products, U.S. Travel Association
Summer Travel Expectations Still Strong but Economic Pressure and Poor Travel Experience May Weaken Future Demand
This summer, air travel demand is expected to be the strongest since pre-pandemic—and potentially the strongest ever. Over a quarter of Americans plan to increase the amount they are spending on leisure travel in the next three months (26%) up from 19% in Q1.
By Jamie Mageau, Director of Research Products, U.S. Travel Association
Q2 Insights Reveal Summer Travel Expectations and Opportunities to Address Traveler Pain Points
These new insights combined with surveys of current business travelers and corporate executive perspectives from the Quarterly Business Travel Tracker in collaboration with JD Power and Tourism Economics will help anticipate and identify consumer opportunities and risks—highlighting the greatest opportunities to grow travel and ensure it is established as essential.
By Jamie Mageau, Director of Research Products, U.S. Travel Association
Staying on Target: Mastering Your Meta Audience
Today we are going to discuss…
By Thomas McDermott, CMO, Tambourine
Here are the 5 Big Things That Keep Hotel Sales Managers Up at Night
Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration.
By Daniel Melnyk, Founder and CEO, Parclane
The ROI Behind Your Hotel’s Best Photo Assets
Winning budget to replace your photo assets.
By Thomas McDermott, CMO, Tambourine
Why Now is the Time for Hotel Growth: Interview with Ryan Hamilton, CEO of SalesAndCatering.com
There is no denying that 2021 and 2022 were challenging years for the hospitality industry. While hotels remained shuttered and planes remained uncharacteristically desolate amid the COVID-19 pandemic, hoteliers and hospitality technology vendors contemplated the same question – what would the post-pandemic landscape look like, and when would it (finally) come into view? The long-awaited period of industry revival is now undeniably upon us, and hospitality brands have surged back to life as travelers worldwide look to make up for lost time.
By Alan Young, VP, Strategy | Hospitality, Infor
How platforms like Booking.com help lodging partners grow their business while delivering savings for American consumers
In the span of three years (2019–2021), travelers in the US saved nearly $50 billion on lodging, regardless of how they booked it. This is but one of the conclusions to draw from a recent study by Oxford Economics titled: The Economic Impact of Online Travel Agencies in the United States.
By Maryam Mujica, Director of Public Affairs, Booking.com Americas, Booking.com
The New Era of Group Sales - 5 Ways Group Sales Changed for Good
While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked their doors, and weddings, celebrations, and other events were canceled or rescheduled rapidly.
By Daniel Melnyk, Founder and CEO, Parclane
Amadeus Data Alert: The US Sees Continued Travel Demand Through Holiday Season, Ending 2022 on a High Note
Amadeus, a global leader in travel technology, with its unique ability to track forward-looking occupancy in major markets around the world, is seeing a positive trend in U.S. hotel bookings for the 2022 holiday season. Amadeus’ Demand360® business intelligence data shows that as of December 8, 2022, U.S. occupancy for the last two weeks of the year (Dec 18-31) is currently at 27%, pacing 1% behind the same time in 2019 and for the week of December 25, 2022, six of this year’s top 10 markets exceed 2019 occupancy.
By Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus Hospitality
Flash Report: The Most Read of 2022
As another year comes to a close, we hope Tambourine’s Flash Reports sparked a new way of thinking or brought a new marketing concept to light. Here are the five most read Flash Report articles of 2022.
By Thomas McDermott, CMO, Tambourine
The Perfect Storm of Challenges for Hotel Sales
Group business is coming back strong, partly due to virtual events’ inability to capture the magic of IRL experiences. Studies show that group-lodging demand has rebounded this year, and group business in 2023 is expected to outperform 2019. According to HotelAVE, demand should bounce back to pre-pandemic levels next year, and a 5 percent increase in group rate will push the performance past the 2019 mark.
By Daniel Melnyk, Founder and CEO, Parclane
Looking Ahead: Holiday Travel Expectations
After two years of smaller celebrations and canceled trips, Americans are looking forward to a more normal holiday season this year. Holiday travel demand is expected to exceed last year’s demand. Nearly six in 10 Americans (59%) plan to travel for the upcoming holiday season, with a third traveling more than last year.
By Jamie Mageau, Director of Research Products, U.S. Travel Association
Want to acquire new customers? Here are three tools to help
Today, we’re talking about… acquiring new customers. Here’s the thing. You’ve got to align your digital strategy around one, clear goal.
By Thomas McDermott, CMO, Tambourine
The Meeting Planner Myth
How not all meeting planners are meeting planners.
By Thomas McDermott, CMO, Tambourine
HSMAI Perspective: Looking for Ideas to Build and Optimize a Commercial-Focused Team and Strategy?
The evolution within the hospitality industry to break down silos between commercial disciplines – especially sales, marketing, revenue management, and distribution – continues to accelerate. “Commercial Strategy” is on the tip of many tongues these days in the press, in the academic world, across HSMAI’s advisory boards, and in the corporate offices of hotel brands, management companies, and owners. There are lots of questions about commercial strategy including:
Nobody Asked Me, But… No. 270: Hotel History: Hotel Martinique (1910)
The Hotel Martinique (560 rooms) at the northeast corner of Broadway and 32nd Street was constructed in three phases in 1897-98, 1901-03 and 1909-11. Developer William R. H. Martin built and expanded his hotel because the center of theater life had moved up Broadway to 39th Street where the Metropolitan Opera House had been built in 1883.
By Stanley Turkel, CMHS, Hotel consultant, Stanley Turkel, MHS, ISHC