Content Culture – Intuitive Content With A Purpose
The soul of the digital business is its content culture – how it derives compelling and relevant content that connects and inspires people. With the fusion of search and social technologies and the yen from audiences to engage in creative ways, content is the "rockstar" of search marketing. Certainly influenced by Google's algorithmic changes – Panda, Penguin, and Hummingbird – the new evolution of content is creating messages that are artistic, engaging and inspired by what people are buzzing about and sharing.