While virtual reality can be used to attract travelers to a specific destination, augmented reality has the potential to enhance the experience as it is lived. From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property. It is likely that the future of travel will be made up of a mix of multiple realities: phenomenal, virtual, and augmented.

How will hotels be able to benefit from the technology?

Ian Millar
Ian Millar
Professor at Ecole hôtelière de Lausanne
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Uli Pillau
Uli Pillau
Founder and CEO of apaleo
Gregg Hopkins
Gregg Hopkins
Senior Managing Director at PROVision Partners
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Saikrishnan Ranganathan
Saikrishnan Ranganathan
Co-Founder and CEO of SensorFlow