The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts, has been fueling the 2022 travel rush.

Is travel demand going to continue strong this year? Or, as some industry experts are predicting, consumer savings will run out, the persistent inflation will is eat any payroll increases, rising interest rates will make everything more expensive and make shopping by credit cards or buy-now-pay-later very expensive.

All of this, plus the ongoing news about layoffs at marquis companies, and the looming probability of a recession will affect negatively consumer discretionary spending, which means tourism in general.

Many industry leaders are concerned that in 2023 fewer people will be traveling, those that do will be traveling less, going on shorter trips and to closer to home destinations, staying at cheaper hotels.

There is another wrinkle to the story that makes life of hotel marketers even more complex: Digital transformation accelerated by ten years during the pandemic (McKinsey & Co) and today's travel consumers are AT LEAST three times more tech- and digitally savvy. The average consumer spends almost 7 hours on digital media a day vs 19 minutes on print media (newspapers and magazines). Overall consumers spend more time with digital media than with TV, radio and print media combined (Hootsuite) hence the need for hotel marketers to have extensive digital marketing proficiency.

In this complex, unpredictable economic environment with accelerating digital adoption, and lingering after effects from the pandemic, hotel marketers have to come up with the right strategy and adequate marketing budgets, choose the right marketing messages channels and formats, and manage marketing campaigns to increase occupancies, boost direct bookings and decrease overall distribution costs, and increase repeat business.

The question is, What are hotel marketers' Top Digital Marketing Resolutions to ensure success in 2023?

Frederic Gonzalo
Frederic Gonzalo
Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Erik Muñoz
Erik Muñoz
Chief Commercial Officer (CCO) at Lybra.tech

2023 will be the year that personalisation on the hotel website becomes more commonplace. Digital marketing hotel professionals will promote the hotel's revenue strategy in order to have a consistent approach on indirect and direct hotel booking channels.

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Scott Falconer
Scott Falconer
Executive Vice President, Media Solutions, Hospitality, Amadeus
Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant

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Linchi Kwok
Linchi Kwok
Professor at The Collins College of Hospitality Management, Cal Poly Pomona
Meng-Mei Maggie Chen
Meng-Mei Maggie Chen
Assistant Professor at EHL Hospitality Business School
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Tim Peter
Tim Peter
Founder & President, Tim Peter & Associates

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