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Opinion Articles

Opinion Article

Spa Benchmarking: Reliable Research Versus Press Release Research

Spa Benchmarking is one of the “hottest” topics in the spa and hospitality industries. It is a relatively new discipline; therefore, it is filled with challenges and opportunities. While spa benchmarking studies are very much needed, not all studies are useful... some can actually be quite damaging and harmful. There are too many studies that lack credibility, integrity, quality and reliability, yet they receive significant press coverage. Poor information, conclusions and recommendations can be very detrimental when a spa relies on this information to make operational, personnel, marketing and investment decisions.

HFD Spa (Health Fitness Dynamics, Inc.)
United States
Opinion Article

How Spas Can Avoid a Financial Decline in 2009

Many people have said that spas are recession-proof. People go to a spa in tough times to relieve stress, and they go in good times to celebrate. Spas are places for “me” time to relax and find some balance, but they are also places for “we” time to connect with others for personal and professional reasons. While spas can physically, psychologically, socially and emotionally meet the needs of many people, the challenge is to do so in a financially feasible way. Many spas have been their own worst enemy by getting caught up in the “greed” factor (very high treatment prices). This has caused consumers to re-evaluate the genuine “need” and ability for them to visit the spa. Spas are realizing that their “feel good” bubble may burst if they do not respond to the challenging economic realities.

HFD Spa (Health Fitness Dynamics, Inc.)
Opinion Article

Medical Treatments in Luxury Hotels

A great way to help increase tourist attractions to luxury hotels is to include medical treatments and Aryuvedic medicine practices. During a stay in a foreign country, there are many chances that a tourist may feel uneasy or may witness muscle tensions and spasms due to hiking and long walks. To help ensure their stay is better, Aryuvedic medicine practices can help to relax guests and make their stay a lot better. The use of Aryuvedic medicine is originated from India and consists of massages, yoga and herbs. The practice has been around for thousands of years and has recently become popular in western countries such as the United States.

Credit Capital Funding Inc.
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Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  
Radical Innovation
Opinion Article

The Health Tourist – Searching for the Fountain of Youth

An affluent and ageing society allows consumers to refine their approach to health because they now have the choice of striving for perfect health, as opposed to merely living disease-free. The elderly are the most frequent users of health-related goods and services. Consumers have begun to realise their capacity for longevity and to demand a fit and active lifestyle in their golden years. This means that consumers are searching for ways through which to slow down the ageing process or even discover the fountain of youth. It is not surprising, therefore, to note the rise of medical tourism holidays in South Africa or the greater use of alternative approaches to health, such as yoga, Chinese herbal medicines and spas.

Ian Yeoman
By Ian Yeoman, Associate Professor, Victoria University
Opinion Article

Best Practices | Marketing Your Spa Does Your Spa make Cents, Scents & Sense

Spa … a magical marketing word and “tool” that has permeated the lifestyle industry. We are surrounded by “spa things.” With such a pervasive use of the word “spa,” we are not sure if we are diluting or strengthening, hurting or helping the “real spa” which for the purpose of this article is the multi-million dollar facility attached to a hotel or resort.

HFD Spa (Health Fitness Dynamics, Inc.)
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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Opinion Article

Spas – How To Stay On-trend And Make Money

One of the most popular marketing terms in the hospitality industry is the 3 letter word called “spa.” Other industries have since adopted this term as a marketing tool, e.g., auto spa, spa tea, spa shoes, spa pillows, spa music, spa candles, spa cuisine, spa lifestyle, etc. Spas have become an adjective as well as a noun. They are a commodity as well as an experience. This is good because it broadens the awareness of the term, but there is a danger in the hospitality industry with people jumping on the spa bandwagon to develop or operate a spa without always understanding what the consumer expects, what it costs to build and operate, what are the economic realities and risks, etc.

HFD Spa (Health Fitness Dynamics, Inc.)
Opinion Article

The Malaysian Spa Culture

If you have always wanted to try out a spa, but are confused with the myriad of centres calling themselves ‘spas’, fret not, for here’s a run-down on the Malaysian spa culture and scene.

Opinion Article

“Indulge” versus “Pamper" | How Spas Can Increase Revenue by Tapping the Male Market

It is a well established fact that spa revenue in the U.S. is generated largely by women. According to the International Spa Association (“ISPA”), women account for over 75% of all spa visits. It is also a well established fact that spa utilization by males is increasing, driven by a combination of demographic and psychographic factors.

Warnick & Company and Warnick & Company