Opinion Articles

Medical Treatments in Luxury Hotels

A great way to help increase tourist attractions to luxury hotels is to include medical treatments and Aryuvedic medicine practices. During a stay in a foreign country, there are many chances that a tourist may feel uneasy or may witness muscle tensions and spasms due to hiking and long walks. To help ensure their stay is better, Aryuvedic medicine practices can help to relax guests and make their stay a lot better. The use of Aryuvedic medicine is originated from India and consists of massages, yoga and herbs. The practice has been around for thousands of years and has recently become popular in western countries such as the United States.

The Health Tourist – Searching for the Fountain of Youth

An affluent and ageing society allows consumers to refine their approach to health because they now have the choice of striving for perfect health, as opposed to merely living disease-free. The elderly are the most frequent users of health-related goods and services. Consumers have begun to realise their capacity for longevity and to demand a fit and active lifestyle in their golden years. This means that consumers are searching for ways through which to slow down the ageing process or even discover the fountain of youth. It is not surprising, therefore, to note the rise of medical tourism holidays in South Africa or the greater use of alternative approaches to health, such as yoga, Chinese herbal medicines and spas.

Best Practices | Marketing Your Spa Does Your Spa make Cents, Scents & Sense

Spa … a magical marketing word and “tool” that has permeated the lifestyle industry. We are surrounded by “spa things.” With such a pervasive use of the word “spa,” we are not sure if we are diluting or strengthening, hurting or helping the “real spa” which for the purpose of this article is the multi-million dollar facility attached to a hotel or resort.

Spas – How To Stay On-trend And Make Money

One of the most popular marketing terms in the hospitality industry is the 3 letter word called “spa.” Other industries have since adopted this term as a marketing tool, e.g., auto spa, spa tea, spa shoes, spa pillows, spa music, spa candles, spa cuisine, spa lifestyle, etc. Spas have become an adjective as well as a noun. They are a commodity as well as an experience. This is good because it broadens the awareness of the term, but there is a danger in the hospitality industry with people jumping on the spa bandwagon to develop or operate a spa without always understanding what the consumer expects, what it costs to build and operate, what are the economic realities and risks, etc.

The Malaysian Spa Culture

If you have always wanted to try out a spa, but are confused with the myriad of centres calling themselves ‘spas’, fret not, for here’s a run-down on the Malaysian spa culture and scene.

“Indulge” versus “Pamper" | How Spas Can Increase Revenue by Tapping the Male Market

It is a well established fact that spa revenue in the U.S. is generated largely by women. According to the International Spa Association (“ISPA”), women account for over 75% of all spa visits. It is also a well established fact that spa utilization by males is increasing, driven by a combination of demographic and psychographic factors.