Wellness & Wellbeing Opinion Articles

August 13, 2007

Spas – How To Stay On-trend And Make Money

One of the most popular marketing terms in the hospitality industry is the 3 letter word called “spa.” Other industries have since adopted this term as a marketing tool, e.g., auto spa, spa tea, spa shoes, spa pillows, spa music, spa candles, spa cuisine, spa lifestyle, etc. Spas have become an adjective as well as a noun. They are a commodity as well as an experience. This is good because it broadens the awareness of the term, but there is a danger in the hospitality industry with people jumping on the spa bandwagon to develop or operate a spa without always understanding what the consumer expects, what it costs to build and operate, what are the economic realities and risks, etc.

HFD Spa (Health Fitness Dynamics, Inc.)

Opinion Article

November 2, 2006

The Malaysian Spa Culture

If you have always wanted to try out a spa, but are confused with the myriad of centres calling themselves ‘spas’, fret not, for here’s a run-down on the Malaysian spa culture and scene.

Opinion Article

September 26, 2006

Hotel-Enhanced Mixed-Use: Indoor Waterparks Add Value| By Jeff Coy and Bill Haralson

Hotel owners are no longer content to have lodging demand generators nearby. Instead, they are designing and integrating demand generators—lodging, recreation, entertainment, retail, office and residential—into destination projects to act as a strong magnet for the region.

JMM

Opinion Article

September 18, 2006

Hotel-Enhanced Mixed-Use: How Spas Make a Difference

In the realm of mixed-use developments, spas can be magnets for attracting hotel guests, meeting and conference groups, residents, retail consumers and local day spa patrons. More than “just another amenity,” spas offer developers an opportunity to differentiate their mixed-use properties. In some cases, adding a spa is a necessary response to local or regional competition. Either way, a spa—if operated and promoted correctly—can add an extremely profitable revenue stream to a mixed-use project.

JMM

Opinion Article

August 3, 2006

“Indulge” versus “Pamper" | How Spas Can Increase Revenue by Tapping the Male Market

It is a well established fact that spa revenue in the U.S. is generated largely by women. According to the International Spa Association (“ISPA”), women account for over 75% of all spa visits. It is also a well established fact that spa utilization by males is increasing, driven by a combination of demographic and psychographic factors.

Warnick & Company and Warnick & Company

Opinion Article

March 5, 2006

Hotel Spas as Independent Profit Centers | by Andrea Foster and Adam Wohlberg

The spa industry has become a major player in the hospitality sector with spas appearing at resort and hotel properties at a remarkable rate. The International SPA Association (iSPA) cited the existence of over 1,662 resort/hotel spa properties as of 2004, a number which has continued to grow into 2006. As the industry continues to develop, spas are becoming independent profit centers, responsible for providing detailed cost accounting to the hotel property and justifying their existence with bottom line income.

By Andrea Foster, Andrea Foster is Senior Vice President - Development, Marcus Hotels

Opinion Article

February 12, 2006

Balancing Mind, Body And Spirit | Why The Current Spa Explosion Is Still The Tip Of The Iceberg

The past decade has seen exponential growth in luxury hotel spas and spa resorts, due mainly to significant customer demand, and the fact that margins on spa operations are among the largest in the hotel industry. So what explains this dramatic rise in customer demand? Although many reasons are often cited, many link the growth primarily to aging baby boomers, and the global growth in high net worth individuals, whose stress levels and need for self-actualisation have increased along with their net worth.

Lumiere Associates

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KORDIE®

Opinion Article

October 19, 2005

Hotel Spas | The New Recreational Vehicle For Hotel Profits

While the spa experience may once have been considered a luxury to hotel guests, hotel owners and operators are fast realizing that it is necessary to have a spa to meet guest expectations and to remain competitive. In resort locations catering primarily to groups and individual leisure travelers, golf was once the buzzword for guest recreation and enjoyment. Now with a trend toward better lifestyles, an increase in disposable income, and less available time, spa treatments are better accommodated in a tight schedule than a leisurely round of golf.

By Robert Mandelbaum, Director of Research Information Services, CBRE Hotels