Hotel Spas | The New Recreational Vehicle For Hotel Profits
While the spa experience may once have been considered a luxury to hotel guests, hotel owners and operators are fast realizing that it is necessary to have a spa to meet guest expectations and to remain competitive. In resort locations catering primarily to groups and individual leisure travelers, golf was once the buzzword for guest recreation and enjoyment. Now with a trend toward better lifestyles, an increase in disposable income, and less available time, spa treatments are better accommodated in a tight schedule than a leisurely round of golf.
By Robert Mandelbaum, Director of Research Information Services, CBRE Hotels