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Opinion Articles

Opinion Article

The Rise of Longevity-Focused Hospitality: Redefining Luxury in the Age of Wellness Tourism

As global wellness tourism nears the staggering $1 trillion mark, a powerful transformation is reshaping the luxury and lifestyle hospitality sectors. No longer confined to indulgence or relaxation alone, luxury travel today increasingly centers around health optimization, life extension, and holistic well-being.

Nicolas Frangos
By Nicolas Frangos, Chief Executive Officer (CEO), Luxxie Lime - Luxury & Lifestyle Hospitality
Opinion Article

AI to Improve the Hotel Spa End User Journey

The best way to come to grips with artificial intelligence (AI) for spa and wellness is through the phrase ‘technology-adjacent therapies’. That is, for our industry where human-to-human contact is ever-so-centric to guest satisfaction, it’s not that automation will supplant practitioners but that these contemporary tools will offset the undesirable, repetitive tasks to augment the experience. Hence, hoteliers and managers shouldn’t necessarily look to how AI can boost the guest journey but to their own teams’ experience, otherwise known as the software’s ‘end users’.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky
Opinion Article

Revolutionizing Wellness in Hospitality: Scaling Well-Being Across Brands

Wellness is no longer just a trend—it’s a movement reshaping industries, and the hospitality sector is no exception. In an era where sustainable self-care and mental health take center stage, global hospitality leader Accor is at the forefront, revolutionizing what it means to truly care for guests. This is not about spa retreats; it’s a paradigm shift that integrates well-being into every element of the guest experience.

Bianca Lüthy
By Bianca Lüthy, Corporate Content Manager, EHL
Opinion Article

Unlocking Value for Hotel Wellness at Lotte New York Palace with a Robo-Massage

If you would have asked us a year ago whether or not a robotic massage would work at a hotel wellness center, our answer would have been, “Only rarely.” Our judgment didn’t completely rule out these automated treatment tables from the welltech conversation, but we firmly believed that a great massage is achieved from both the physical pressure on muscles in combination with the psychological restoration that comes from the patient-therapist relationship.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky
New York, United States
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Opinion Article

Nothing Artificial About It: AI has Found Its Place in Wellness

With so much to worry and wonder about these days, the widely publicized, albeit imagined scenario that sees artificial intelligence one day becoming so darn smart that it destroys all of humanity is probably not top-of-mind for most wellness seekers. Instead, those in the know should be contemplating the many ways that AI has turned the page to a new chapter of personal health management, and how they can take advantage of technological advancements to reach their desired state of wellbeing.

Tammy Pahel
By Tammy Pahel, VP of Spa & Wellness Operations, Carillon Miami Wellness Resort
Opinion Article

The Wellness-Hospitality Axis: Prepare to Pivot

It is no secret that wellness and lifestyle have made their way into and established their value through the upper-upscale and luxury hospitality segments. In some cases, this has trickled down into extended stay and economy lodging markets. The momentum and demand for wellness programs has fast-tracked new programs that not only serve market and growth, but also create distinction, enhance market positioning, and mitigate risk while optimizing the performance of the business, amid wide and evermoving change. Some of these may be obvious, and many of these may not be popular, but nonetheless, I felt they were worth sharing.

Mia Mackman
By Mia Mackman, Owner and Principal, MACKMAN|ES
Opinion Article

In-Room Herbal Tea Is the Most Effective Cost-Per-Unit Wellness Amenity

Coffee and tea service, specifically herbal tea, as an in-room wellness amenity represents an area where there’s a strong opportunity for hotels to improve their presentation. This guestroom feature is easily accessible for all hotel categories due to low per-unit costs and scalable due to minimal labor inputs, thus representing a great entry to the wellness market. A hotel’s tea presentation cannot exist in isolation, though, and is best approached as part of a concerted effort to enhance the room’s wellness branding through a cluster of sleep or health-focused amenities.

Adam Mogelonsky
By Adam Mogelonsky, Partner, Hotel Mogel Consulting Limited
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Opinion Article

University Lodging Revenue Enhancement with the Growing Demand for Longevity, Health, and Well-being Solutions

University campuses are located on some of the most attractive and visually appealing real estate across the U. S. and the world. These campuses serve as a welcoming retreat and provide a large, picturesque landscape, where these natural settings surrounding college campuses may be scarce for private development purposes.

Fred DeMicco
By Fred DeMicco, Executive Director (2019-2024), Full Professor in the School of Hotel and Restaurant Management, the W.A. Franke College of Business, Northern Arizona University
Opinion Article

The Holistic Lifestyle: Can Naturopathy, Herbal Mixology, and Other Holistic Practices Be Applied in U.S. Hotels?

Naturopathy is an alternative medicine that focuses on a holistic approach to health and wellness. It is founded on the principle that the human body possesses a natural capacity for healing and focuses on identifying the underlying causes of health issues instead of merely addressing the symptoms. It blends traditional healing practices with modern scientific knowledge to support natural healing and well-being.

Bendegul Okumus
By Bendegul Okumus, Associate Professor, UCF Rosen College & Hospitality Management, UCF
United States
Opinion Article

The Estate Hotels and Residences Heralds a New Era for Longevity Tourism

Longevity is indeed the new wellness, to borrow a phrase. Yes, wellness and spa tourism will continue to exist – and for good reason as they’re both growing like crazy! – the word longevity adds yet another layer based in scientific precision, diagnostics and preventative medicine. The megatrend of longevity tourism may only be accessible for ultraluxury at the moment, but like all adoption curves, it will inevitably slink its way down the star ratings, offering huge revenue opportunities for forward-thinking hotel brands.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky
Opinion Article

Designing Wellness Experiences to Attract Hotel Guests

Modern travelers want more than comfortable beds and room service — they want all-encompassing experiences that support their physical, mental, and emotional well-being during their time away from home. Hoteliers that create immersive wellness experiences give guests a compelling reason to choose their accommodations over competitors.

Indiana Lee
By Indiana Lee, Freelance Technical Writer, Indiana Lee Writes