While longevity researchers continue to unravel the intrinsic mechanisms of how to permanently stave off chronic disease, prolong human life, and even reverse aging, it’s becoming increasingly apparent that there is no single cure to every ailment – not yet, at least.
The global pandemic triggered an unprecedented acceleration in the importance of wellness within the hospitality sector. Notably, the wellness tourism market value reached nearly $731.36 billion in 2022, marking a CAGR of nearly 4% since 2017. With projections suggesting that this market will grow to $1.2 trillion by 2027, the question is, how are hotels adapting to meet this growth? I brought this question to the HSMAI Rising Marketing Leader Council for discussion.
Earlier this month, Hilton released its highly anticipated third-annual travel trends report, providing valuable insights into the future of travel. Based on a global survey of over 10,000 travelers, video diaries with 60 U.S. travelers, and interviews with Hilton travel insiders, this report unveils the key trends that will reshape the travel industry beyond 2024.
Hyatt Hotels Corporation (NYSE: H) today announced its Wellbeing Collective, a collection of Hyatt properties around the globe that offer tailored wellbeing experiences to meet the specific needs of travelers. At launch, the Wellbeing Collective boasts 30+ hotels globally with plans to expand in 2024.
Is fitness a primary booking driver for hotels? Unless it’s a lifestyle brand specifically known for its exercise programming like Equinox or EVEN, the answer is a resolute ‘no’. We can confidently say that a traveler’s purpose will most likely always center around location first, with price as a close-second attribute, for all those outside the luxury segment. However, there are a few significant trends that hoteliers should consider with respect to fitness that will influence how guests choose their properties and the rates they can command.
Hyatt Hotels Corporation (NYSE: H) and Headspace announced today the expansion of the collaboration between Hyatt and Headspace to continue supporting guests’ wellbeing with new colored noise content for World of Hyatt members and guests.
Staying in hotels can be a harrowing experience for people with disabilities. When Julie Reiskin, 58, tried to book an accessible room in Chicago, she got one with no roll-in shower. In D.C., the bed was too high. Throughout her travels, she’s often had to go days without bathing and has had to sleep in her power wheelchair.
In an ideal world, every guest who books a room would spend at all the facilities onsite – restaurant, spa, golf, gift boutique, you name it. But that is very often not the case no matter how adept hoteliers are at marketing these ancillary spend opportunities. The only touchpoint that reaches all guests is the in-room experience and this is largely affected by how good a night’s rest each guest has.
According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at how each generation views travel – from the digital-native Gen Zer to the experienced Baby Boomer.
World Spa Awards – the global initiative to celebrate and reward excellence in the spa and wellness sector – has announced the highly-anticipated winners of its 2023 programme.
In a world that moves at a rapid pace, finding moments of pause and self-care is paramount to maintaining momentum. Delta Hotels by Marriott®, part of Marriott Bonvoy®’s global portfolio of 31 extraordinary hotel brands, is furthering its commitment to creating seamless and thoughtful travel experiences by introducing an exclusive new and complimentary hydration program with waterdrop®, whose mission is to encourage people to drink more water so that they can live a healthier, longer, and more sustainable life.
Miraval Resorts & Spas, a leader in transformative wellbeing destinations, announces the opening of its newest experience, Miraval Life in Balance Spa Aviara, located within the iconic Forbes Five-Star and AAA Five Diamond Park Hyatt Aviara Resort, Golf Club & Spa. The grand opening of Miraval Life in Balance Spa Aviara represents the expansion of Miraval Resorts’ mindfulness experiences to a new location, situated along Southern California’s picturesque Pacific coastline, and the final phase of Park Hyatt Aviara’s $60-million-dollar resort-wide renovation.
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the expansion of its esteemed hotel brand lineup with the launch of two new brands: Dusit Collection and Devarana – Dusit Retreats.
At the core of every successful cruise journey lies the desire to provide an unforgettable experience, free from stress and worries. However, the process of traveling to the ship, navigating check-in procedures, and adjusting to life on board can introduce a level of anxiety that hinders guests' ability to fully immerse themselves in the voyage.
It’s said that the average person spends a third of their life in bed, so wouldn’t it make sense to optimize this time by getting the best sleep experience possible?
ONYX Hospitality Group proudly presents "maai spa," a sophisticated foray into the world of upscale wellness. Rooted in the transformative journey of silk, the spa intertwines elegance and innovation, crafting a holistic experience that transcends borders. With its debut in Thailand and the Maldives, "maai spa" emerges as a beacon of luxury, embracing international standards and catering to discerning travellers seeking all-encompassing well-being.
You are what you eat. Every day, more people are coming to appreciate food as more than just fuel but as medicine that can restore the body, slim the waist, steady the mood, elevate cognition, and even reverse chronic diseases. This burgeoning wellness way of life is also reflected in various dietary trends like plant-based or keto as well as buzzy meal additives like probiotics, superfoods, nootropics or adaptogens.
PURE WELLNESS, the leading provider of turnkey wellness premium rooms, providing a refreshing and relaxing experience to guests, today announced its expanded partnership with Atrium Hospitality, one of the nation’s largest hotel operators. The deepened alignment will add approximately 70 new properties to the Pure Wellness portfolio spanning a variety of hotel brands including Hilton, Marriott, IHG, and Wyndham, among others. Over the next six months, 32 hotels (360 rooms) will be converted, with an additional 36 hotels (365 rooms) set to join the portfolio in 2024 – bringing the total number of Pure Rooms to 874.
We believe in the importance of sleep. If a guest doesn’t get a good night’s rest they are less inclined to return. That profound statement came courtesy of Simon Chapman, Complex General Manager for The Benjamin Royal Sonesta, who oversees the hotel’s Rest & Renew Sleep Program] in collaboration withDr. Rebecca Robbins, a medicine professor specializing in sleep science and author of “Sleep for Success” (2011).
As resorts strive to cater to guest demands, they find that wellness is top of mind for many guests in 2023.