Wink Hotels, a sleek, chic and vibrant lifestyle brand, locally born and locally positioned to tap into the booming domestic travel market in Vietnam, is poised to redefine affordable luxury across the country as it readies to open its debut hotel later this year.Conceived by developer, Indochina Kajima, operated by Indochina Vanguard (both joint venture companies with Indochina Capital and Kajima Corporation, and Vanguard Hotels respectively) and designed by AW2, Vietnam's first homegrown, international-standard hotel chain will personify the dynamic generation emerging throughout Indochina, catering to their fast-paced lifestyle and immersing them in each destination.Fueled by economic growth and the advent of low-cost carriers, domestic tourism in Vietnam grew 22% per year from 2014 to 2019, registering 85 million domestic travelers last year. And even now, as Covid-19 containment measures disrupt international tourism, Vietnam's successful management of the virus and the quick re-opening of the economy have prompted greater emphasis than ever on domestic tourism to spur growth.