HVS Monday Musings: Branded Residences – An Evolving Trend in India
Branded residence, a concept that first started in the US in the 1920s, has become a global phenomenon in the past two decades. Traditionally, branded residences have been luxury residential projects co-located or affiliated with well-known hotel brands that provide its residents hospitality services typically offered at a premium hotel. However, with the growth in the sector, standalone branded residences have also been developed across major cities and holiday destinations in the world.