HVS Monday Musings: Film Tourism as an Effective Destination Marketing Tool
Films have the potential to reach and connect with a wide audience. How much can they influence tourism of a place? Read on to find out.
By Dipti Mohan and Mandeep Lamba
News
Care@Tajness – an Industry Leading Initiative Launched at Taj
Founded by Jamsetji Tata, Indian Hotels Company Limited’s (IHCL) iconic brand Taj was established in 1903 with the opening of The Taj Mahal Palace, Mumbai. For over a century it is renowned for its world-class service of genuine warmth and sincere care. In today’s dynamic environment, with ever changing consumer behaviour and in keeping with its legacy of service excellence, India’s largest hospitality company sharpens its focus on customer experience with the introduction of Care@Tajness.
Wildlife Tourism in India - The Roar Can Be Louder!
India is known as a land sustaining immense diversity, not just in terms of its population, but also when it comes to other living beings. The country is home to 567 wildlife sanctuaries and 106 national parks, but we have yet to effectively market this niche tourism segment, especially to international tourists. For instance, due to the government’s conservation efforts, Project Tiger achieved its goal of more than doubling the tiger population in the country, four years in advance – a milestone that should have been leveraged to attract more tourists to the country.This niche tourism market is more evolved and developed in Africa, which has been able to effectively market “The Big 5” (Lions, Leopards, Black Rhinoceros,
Thailand Tourism Forum Pushes Innovation Centrestage as Industry Leaders Debate The Future of Hospitality
As Thailand’s tourism industry powers its way into an accelerated period of recovery, with international arrivals pouring in and China poised to create the next big wave, what’s the ensuing step for the Kingdom? The world has changed over the last three years so how is Thailand innovating to reshape the sector or is it back to the days of mass tourism?
Philippines' Coco Grove Beach Resort adopts Hotelogix for streamlined operations and rapid expansion
Hotelogix, a globally leading cloud-based hospitality technology provider, said that the Philippines' Coco Grove Beach Resort has adopted its muti-property management system. With this, the hospitality entity aims to streamline group operations with centralised control and grow its portfolio by adding new properties.
HVS Monday Musings: India’s Airport Lounges Industry is Set to Grow
India is expected to become the world's third-largest aviation market by 2024-25 and is investing heavily in expanding its airport infrastructure to improve internal connectivity, especially to Tier 2, 3 & 4 cities. The country’s operational airport count has significantly increased from 50 in 2000 to 153 in 2020, with plans to build an additional 100 by 2024.
By Dipti Mohan and Mandeep Lamba
The New Chinese Traveler Won’t Be Receptive to Old Marketing Strategies
Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won’t work as well today because their preferences changed during the pandemic.
The one-and-only Hobbiton from The Lord of the Rings is now on Airbnb
For the first time ever, fans from around the world can explore the faraway lands of their favorite holiday films with an exclusive overnight stay at the original Hobbiton™ Movie Set. Russell Alexander is inviting guests to his family’s property to live like Bilbo Baggins and retreat to The Shire™ for an overnight stay at Hobbiton, as featured in the famed The Lord of the Rings and The Hobbit film trilogies.
India’s G20 Presidency Can be a Game-Changer for the Tourism Industry
India is slated to take over the G20 group of nations' presidency for a year, beginning on 1st December 2022 and ending on 30th November 2023. During this period, the country is expected to host over 200 meetings at 56 locations, across metropolitan cities like Delhi and Mumbai, and state capitals like Lucknow, and important tourist and historical sites like Udaipur, Agra, Varanasi, and Hampi, among others. Hosting these G20 meetings will put a spotlight on several lesser-known tourism destinations and heritage sites in the country, bringing them to the forefront of the global tourism map.
By Mandeep Lamba and Dipti Mohan
Hong Kong Poly Research: Staycationers Behaving Badly
COVID-19 has changed how we holiday: out with crowding into airports to fly to distant resorts; in with staying close to home. Although this might seem an effective way to support local tourism while containing the virus, research by Ph.D. student Mr Wilson Au, Dr Nelson Tsang and Dr Clare Fung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University reveals a downside of “staycationing”. In Hong Kong, many holidaymakers confined to local hotels during the pandemic have begun to behave badly, taking a toll on staff’s mental health. This timely study highlights the need for hotels to remove incentives for staycationers to cause trouble and create an environment that brings out the best in guests.
IHG Hotels & Resorts signs third major sporting partnership in as many months
IHG Hotels & Resorts, one of the world’s leading hospitality groups, has announced the renewal of its partnership with the PGA of Australia which sees IHG continue as Major Partner of the PGA of Australia, the Official Partner of the PGA Tour of Australasia and the Official Partner of the 2022 and 2023 Fortinet Australian PGA Championship. This is the third major sporting partnership IHG has signed this year, following the high-profile signings of Rugby Australia and SANZAR.
Pulse Hotels & Resorts Partners with IDeaS to Gain Market Share through Automated Data Analysis
IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today Pulse Hotels & Resorts has adopted G3 RMS across four of its Maldives-based properties to deliver accurate forecasting, better manage operational resources, and gain market share.
Langham Hospitality Group launches bold new hotel brand for Millennial and Gen Z travellers
To celebrate its 20th anniversary, Langham Hospitality Group has launched a bold new hospitality brand – Ying’nFlo – boasting affordability, a modern spirit, and a colourful look and feel.
IHG Hotels & Resorts Survey reveals guests’ value personalised hotel experiences
A pan – India survey commissioned by IHG Hotels & Resorts as part of the launch of their “Guest How You Guest” global loyalty campaign revealed insightful results, to better understand how consumers like to enjoy their time as a hotel guest.
Marriott Bonvoy Launches New Campaign In China Starring Renowned Actress Shu Qi
Marriott Bonvoy, Marriott International’s award-winning travel program, unveiled the launch of the second phase of its ‘Power of Travel’ campaign starring actress SHU Qi as the brand ambassador in Asia Pacific. Released in China, the new campaign highlights the power of travel through the exploration of love and relationships, and ushers in a new chapter in travel.
Maldives Tourism at an ‘Inflection Point’ Says QUO CEO
Decisions stakeholders make today will define the next era of Maldives tourism, said QUO CEO David Keen during the keynote address at the sixth annual Hotelier Maldives GM Forum. He defined Maldives as a global icon and benchmark for tourism globally and suggested now is the time to form a road map to sustain its pre-eminent role.
S Hotels Turns to IDeaS to Drive Demand and Increase Profitability Across Three Properties in Thailand
IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced the luxury hotel group S Hotels has implemented its software to enhance the profitability of three key properties in Thailand.
The Ritz-Carlton Club Elevated Experience Launches in Mainland China
A Private Sanctuary of Distinctive Indulgences, Curated Culinary Journeys and Thoughtful Encounters Await Discovery.
Centara co-sponsors aspiring Olympic sailor ahead of World Championships
Centara Hotels & Resorts, Thailand’s leading hotel operator, will co-sponsor Thai sailor Sophia Montgomery who is preparing to represent Thailand at the 2022 ILCA Under 21 World Championships in Portugal later this month.
Dior Selects Four Seasons Resort Bali At Jimbaran Bay For First Pop-Up Store In Indonesia
Traditional culture and beach lifestyle meet designer couture as Dior opens its first retail space in Bali, with a partial buyout of Sundara Beach Club at Four Seasons Resort Bali at Jimbaran Bay that reaffirms the island’s profile as a destination for discerning travelers and extraordinary events.