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Logo 'HVS International'
Opinion Article
July 19, 2021

HVS Monday Musings: Sri Lanka Tourism – Achieving The Next Growth Frontier

Sri Lanka’s tourism sector has become a mainstay of the economic development in the country in the past decade, contributing over 10% to the country’s GDP and 11% of the total employment in 2019 as per WTTC. Having realized the potential of the tourism sector as a chief economic propellant, the Sri Lankan government, over the past several years, has focused on facilitating its growth through effective policy measures and massive infrastructure development. For instance, upgrading the Colombo airport is a major step to improving infrastructure that has helped increase the number of flights into the country. Hotel development in the country has also seen significant growth from 113 classified hotels with 9,377 rooms in 2010 to 156 classified hotels with 14,232 rooms in 2020, as per the Sri Lanka Tourism Development Authority (SLTDA).

Mandeep LambaDipti Mohan
By Mandeep Lamba and Dipti Mohan
Sri Lanka
Logo 'HVS International'
Opinion Article
July 12, 2021

HVS Monday Musings: Rebooting Inbound Tourism In India

As the world gradually reopens for travel, there is a massive race between countries to attract international tourists to their shores. Several countries have already opened their borders to fully vaccinated international tourists, while others are gradually resuming inbound tourism in a phased manner.

Mandeep LambaDipti Mohan
By Mandeep Lamba and Dipti Mohan
India
ITB Global Messe Berlin GmbH
Press Release
July 9, 2021

“Making Hotel Travel Possible For All”: Wyndham Hotels & Resorts To Be The Official Partner Hotel Of ITB China For The Third Time

Wyndham Hotels & Resorts becomes the Official Partner Hotel of ITB China 2021, which is set to take place as a physical event in Shanghai from 24 – 26 Nov 2021, with a virtual extension from 8 Nov to 31 Dec 2021.

Itb Berlin
ITB Berlin
China
Dusit Hotels & Resorts
Press Release
July 9, 2021

Dusit International subsidiary Elite Havens recognised for offering one of ‘The World’s Most Amazing Vacation Rentals’ in new Netflix series

Elite Havens, the leading provider of high-end vacation rentals in Asia and a subsidiary of Dusit International, one of Thailand’s leading hotel and property development companies, has seen the quality of its offerings celebrated in a new Netflix reality series, The World’s Most Amazing Vacation Rentals.

Dusit Hotels & Resorts
Dusit
Bali, Indonesia
Nobu Hospitality
Press Release
June 30, 2021

Asset World Corporation And Nobu Hospitality Announce Plans To Expand Nobu Hotels And Restaurants In Thailand

Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group and Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, are delighted to announce a new partnership established to meet the needs of existing and future travellers by creating new unique experiences.

Nobu Hospitality
Nobu
Thailand
ITB Global Messe Berlin GmbH
Press Release
June 29, 2021

ITB Asia 2021 to be held virtually on 25 – 29 October

Asia’s Largest Travel Trade Show, ITB Asia 2021, will be an all-virtual event with the physical show postponed to 2022. Messe Berlin (Singapore) announces the complete digitalisation of ITB Asia, set to go virtual from 25 – 29 October 2021. After close observations of international developments of the COVID-19 pandemic and extensive conversations with local authorities and partners, the show organisers made the difficult decision to move the show completely virtual. The decision is made as Singapore moves to Phase 3 (heightened alert)[1] where the current limit for MICE events is set at 250 attendees.

Itb Berlin
ITB Berlin
Singapore
C9 Hotelworks Ltd.
Press Release
June 28, 2021

Phuket’s Message To The World "Welcome Back Home" Echoes Its X Factor – Its People

Tourism eyes around the world are focused on a resort island in Thailand next week for the reopening of international, vaccinated travel to the Phuket Sandbox. A key emerging storyline from the island’s frenzied runaway to 1st July has been the remarkable cross sector partnerships that has become a true catalyst of change.

C9 Hotelworks Ltd
C9 Hotelworks Ltd.
Phuket, Thailand
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Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
GlobalData
Press Release
June 22, 2021

Marketing Push Will Help Australian Domestic Tourism Reach Record Highs By 2025, According To A GlobalData

Strongly supported by Tourism Australia’s domestic campaign, leading data and analytics company GlobalData forecasts a record number of domestic trips in the country by 2025: double that seen in 2020 and representing a 14% growth on pre-pandemic levels. Broadcasting the phrase ‘holiday here, this year’ over social media channels, radio and outdoor advertising has paid off, and, although the country will not see pre-pandemic levels for inbound trips until 2024, the increase in domestic tourism will cover some of the shortfalls and save thousands of jobs.

Globaldata Plc
GlobalData Plc
Australia
WaiThai Hospitality
Press Release
June 14, 2021

WaiThai Hospitality Is Here To Help Thailand’s Hotels And Restaurants, Today’s Situation And Future Success

Launched in 2021, WaiThai Hospitality’s mission is to assist and support hotel and restaurant owners, directors and managers during the current time, plan the upcoming re-opening phase, and carry this partnership forward into the future.

WaiThai Hospitality
WaiThai Hospitality
Thailand
Phuket Hotels Association
Press Release
June 14, 2021

Laguna Phuket Heralds Unprecedented Industry Collaboration To Confirm Key Details Of Phuket’s International Re-Opening On July 1

Leading figures from the private and public sectors gathered at Angsana Laguna Phuket on June 12 to re-confirm the re-opening of Phuket to international visitors on July 1 and to detail requirements and updates regarding vaccinations, length of stay, PCR testing and SHA Plus certification.

Phuket Hotels Association
Phuket Hotels Association
Thailand
hktb
Press Release
June 10, 2021

Hong Kong Tourism Board Launches New “Hong Kong Convention Ambassador” Program To Revitalize The City’s MICE Industry

The Hong Kong Tourism Board (HKTB) has launched the “Hong Kong Convention Ambassador” program with more than 100 distinguished leaders of business and professional bodies in Hong Kong to help revitalize Hong Kong’s MICE industry, after a turbulent and challenging 2020.

hktb
Hong Kong Tourism Board
Hong Kong (SAR)
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Radical Innovation Hospitality TECHNOLOGY

Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.  

Radical Innovation
Radical Innovation
Hong Kong Polytechnic University
Press Release
May 26, 2021

A Little Incentive Goes A Long Way

With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry. This will in turn support the swift recovery of hospitality and tourism in mainland China and beyond.

School of Hotel and Tourism Management Shtm at the Hong Kong Polytechnic University
Hong Kong PolyU
China
Logo 'Ecole h
Opinion Article
May 14, 2021

Why Study In Singapore According To The Dean Of EHL's Newest Campus

Dr. Luciano Lopez been Assistant Professor of Macro & Microeconomics at EHL Campus Lausanne since 2018. As an economist, his research focuses on applied economics, particularly on circular economy practices in the hospitality industry. His outstanding teaching skills were recognized with the Credit Suisse "Best Teaching" award in 2016 and the EHL "Best Distance Teaching" award in 2020.

Luciano LopezBeatrice Venturini
By Luciano Lopez and Beatrice Venturini
Singapore
TRIP.com
Press Release
May 7, 2021

Trip.com Group Reveals Latest Travel Trends As May Day Domestic Booking Data Shows Record Growth Of 30% Compared To 2019

Trip.com Group, a leading travel service provider, has released its 2021 May Day Results and Travel Trends, which reveal a strong recovery in China's domestic travel market during the May Day Holiday (1 – 5 May).

TRIP.com
TRIP.com
China
Logo 'Ecole h
Opinion Article
May 7, 2021

Market Perspective: Is Sri Lanka South Asia’s Hidden Tourism Gem?

"Undoubtedly the finest island of its size in the world" proclaimed Marco Polo upon visiting Sri Lanka in the 13th century.

Kimberly Yoong
By Kimberly Yoong, Assistant Vice President, Hotel Financing, Aareal Bank AG
Sri Lanka
Hong Kong Polytechnic University
Press Release
April 30, 2021

Tourism In Technicolour

Cartoons might just hold the key to attracting an important new niche in the tourism market, according to a pioneering recent study by Dr Mimi Li and Mr Yuhao Chen of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-authors. With society's increasing emphasis on family togetherness and bonding, especially through leisure activities, more families are travelling together than ever before. How can destination marketing be targeted to meet the needs of different generations? Focusing on child tourists, a growing yet remarkably understudied market, the researchers provide novel empirical evidence of how visuals can best be used to engage and entice these young consumers. The results have important implications for destination marketers focusing on the family sector in Hong Kong, mainland China, and beyond.

School of Hotel and Tourism Management Shtm at the Hong Kong Polytechnic University
Hong Kong PolyU
China
ITB Global Messe Berlin GmbH
Press Release
April 28, 2021

ITB Asia to gear up for a physical international travel trade show in October 2021

Singapore, 28 April 2021 – ITB Asia is back and on track for a physical event from 27 – 29 October 2021 at the Sands Expo and Convention Centre, in Singapore. The annual three-day B2B trade show and convention is designed to connect the key travel industry leaders in the region from the MICE, Leisure, Corporate Travel and Travel Technology segments. The in-person event will bring travel industry professionals back for meaningful business, networking and learning through face-to-face interactions. The organiser will ensure a trade show with robust safe management measures in place to provide a safe environment for all ITB Asia attendees.

Itb Berlin
ITB Berlin
Singapore
IDeaS - A SAS Company
Supplier News
April 14, 2021

Cora Cora Maldives Selects IDeaS G3 RMS to Maximise Revenue and Provide Pricing Decisions in Uncertain APAC Market

IDeaS, a SAS company, the world's leading provider of hotel revenue management software and services, announced today its partnership with Cora Cora Maldives to implement IDeaS G3 Revenue Management System (RMS) at the Maldives' most anticipated new resort opening of 2021.

IDeaS - A SAS Company
IDeaS
Maldives
Logo 'Sol Melia Hotels'
Press Release
April 13, 2021

“A Resort Within A Resort”: Meliá Koh Samui Unveils “The Level”

The first Meliá property to open in Thailand has launched a "resort within a resort" called The Level, that sets apart 55 luxurious rooms and suites as well as a private lounge and a raft of bespoke privileges.

Meli
Melia
Thailand
Hong Kong Polytechnic University
Press Release
March 30, 2021

Are Residents The New Tourism Ambassadors?

Local people may be the best ambassadors for tourism in their home towns and cities, according to Ph.D. graduates Dr Philipp Wassler and Dr Liang Wang, and Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Building a brand for a destination is an effective way of attracting tourists, but destination marketers rarely consider the needs of residents - the biggest and potentially most influential group of stakeholders in any destination. The researchers note that local communities can make or break a destination brand, and their marketing may be far more cost-effective, authentic and persuasive than traditional advertising. Surveying residents from Hong Kong, famously branded as "Asia's World City", this pioneering study offers important empirical insights into how residents' voices can help tourism destinations to differentiate themselves in an increasingly globalised and competitive market.

School of Hotel and Tourism Management Shtm at the Hong Kong Polytechnic University
Hong Kong PolyU
Hong Kong, China
Page 8 of 20
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Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

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