Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group and Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, are delighted to announce a new partnership established to meet the needs of existing and future travellers by creating new unique experiences.
Asia’s Largest Travel Trade Show, ITB Asia 2021, will be an all-virtual event with the physical show postponed to 2022. Messe Berlin (Singapore) announces the complete digitalisation of ITB Asia, set to go virtual from 25 – 29 October 2021. After close observations of international developments of the COVID-19 pandemic and extensive conversations with local authorities and partners, the show organisers made the difficult decision to move the show completely virtual. The decision is made as Singapore moves to Phase 3 (heightened alert)[1] where the current limit for MICE events is set at 250 attendees.
Tourism eyes around the world are focused on a resort island in Thailand next week for the reopening of international, vaccinated travel to the Phuket Sandbox. A key emerging storyline from the island’s frenzied runaway to 1st July has been the remarkable cross sector partnerships that has become a true catalyst of change.
Strongly supported by Tourism Australia’s domestic campaign, leading data and analytics company GlobalData forecasts a record number of domestic trips in the country by 2025: double that seen in 2020 and representing a 14% growth on pre-pandemic levels. Broadcasting the phrase ‘holiday here, this year’ over social media channels, radio and outdoor advertising has paid off, and, although the country will not see pre-pandemic levels for inbound trips until 2024, the increase in domestic tourism will cover some of the shortfalls and save thousands of jobs.
Launched in 2021, WaiThai Hospitality’s mission is to assist and support hotel and restaurant owners, directors and managers during the current time, plan the upcoming re-opening phase, and carry this partnership forward into the future.
Leading figures from the private and public sectors gathered at Angsana Laguna Phuket on June 12 to re-confirm the re-opening of Phuket to international visitors on July 1 and to detail requirements and updates regarding vaccinations, length of stay, PCR testing and SHA Plus certification.
The Hong Kong Tourism Board (HKTB) has launched the “Hong Kong Convention Ambassador” program with more than 100 distinguished leaders of business and professional bodies in Hong Kong to help revitalize Hong Kong’s MICE industry, after a turbulent and challenging 2020.
With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry. This will in turn support the swift recovery of hospitality and tourism in mainland China and beyond.
Dr. Luciano Lopez been Assistant Professor of Macro & Microeconomics at EHL Campus Lausanne since 2018. As an economist, his research focuses on applied economics, particularly on circular economy practices in the hospitality industry. His outstanding teaching skills were recognized with the Credit Suisse "Best Teaching" award in 2016 and the EHL "Best Distance Teaching" award in 2020.
Trip.com Group, a leading travel service provider, has released its 2021 May Day Results and Travel Trends, which reveal a strong recovery in China's domestic travel market during the May Day Holiday (1 – 5 May).
"Undoubtedly the finest island of its size in the world" proclaimed Marco Polo upon visiting Sri Lanka in the 13th century.
Cartoons might just hold the key to attracting an important new niche in the tourism market, according to a pioneering recent study by Dr Mimi Li and Mr Yuhao Chen of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-authors. With society's increasing emphasis on family togetherness and bonding, especially through leisure activities, more families are travelling together than ever before. How can destination marketing be targeted to meet the needs of different generations? Focusing on child tourists, a growing yet remarkably understudied market, the researchers provide novel empirical evidence of how visuals can best be used to engage and entice these young consumers. The results have important implications for destination marketers focusing on the family sector in Hong Kong, mainland China, and beyond.
Singapore, 28 April 2021 – ITB Asia is back and on track for a physical event from 27 – 29 October 2021 at the Sands Expo and Convention Centre, in Singapore. The annual three-day B2B trade show and convention is designed to connect the key travel industry leaders in the region from the MICE, Leisure, Corporate Travel and Travel Technology segments. The in-person event will bring travel industry professionals back for meaningful business, networking and learning through face-to-face interactions. The organiser will ensure a trade show with robust safe management measures in place to provide a safe environment for all ITB Asia attendees.
IDeaS, a SAS company, the world's leading provider of hotel revenue management software and services, announced today its partnership with Cora Cora Maldives to implement IDeaS G3 Revenue Management System (RMS) at the Maldives' most anticipated new resort opening of 2021.
The first Meliá property to open in Thailand has launched a "resort within a resort" called The Level, that sets apart 55 luxurious rooms and suites as well as a private lounge and a raft of bespoke privileges.
Local people may be the best ambassadors for tourism in their home towns and cities, according to Ph.D. graduates Dr Philipp Wassler and Dr Liang Wang, and Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Building a brand for a destination is an effective way of attracting tourists, but destination marketers rarely consider the needs of residents - the biggest and potentially most influential group of stakeholders in any destination. The researchers note that local communities can make or break a destination brand, and their marketing may be far more cost-effective, authentic and persuasive than traditional advertising. Surveying residents from Hong Kong, famously branded as "Asia's World City", this pioneering study offers important empirical insights into how residents' voices can help tourism destinations to differentiate themselves in an increasingly globalised and competitive market.
More than 400 tourism leaders and industry gurus gathered in Bangkok today - in a safe and socially-distanced format - for the 10th annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand's premier travel, tourism and hospitality powwow.Hosted at Conrad Hotel Bangkok on Monday 22nd March 2021, and organised by C9 Hotelworks hospitality consulting group, this year's TTF took place amid the biggest crisis tourism has ever faced: the COVID-19 global pandemic.
The Hong Kong Tourism Board (HKTB) announced a series of flexible short-term and medium-to-long-term strategies to prepare for the return of tourists, attract high-yield visitors, and drive the sustainable growth of the tourism industry.
Social media may be the best way for luxury hotels to tap in to China's enormous consumer market, according to a groundbreaking study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. The global luxury sector is growing, and in an era of information overload, platforms such as WeChat and YouTube enable hotel managers to bring luxury experiences vividly to life. Drawing on a sample of affluent Chinese consumers, the researchers show how luxury hotel managers can develop curated social media content to meet the needs of the world's biggest market for luxury travel.
Despite cash incentives to stay home, extensive testing requirements and the launch of digital parades, many Chinese tourists are still likely to travel for the Chinese New Year - the largest and most widely celebrated event across the country, says GlobalData, a leading data and analytics company.