Sales & Marketing Asia Pacific News - Hospitality Net

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April 28, 2021

ITB Asia to gear up for a physical international travel trade show in October 2021

Singapore, 28 April 2021 – ITB Asia is back and on track for a physical event from 27 – 29 October 2021 at the Sands Expo and Convention Centre, in Singapore. The annual three-day B2B trade show and convention is designed to connect the key travel industry leaders in the region from the MICE, Leisure, Corporate Travel and Travel Technology segments. The in-person event will bring travel industry professionals back for meaningful business, networking and learning through face-to-face interactions. The organiser will ensure a trade show with robust safe management measures in place to provide a safe environment for all ITB Asia attendees.

April 14, 2021

Cora Cora Maldives Selects IDeaS G3 RMS to Maximise Revenue and Provide Pricing Decisions in Uncertain APAC Market

IDeaS, a SAS company, the world's leading provider of hotel revenue management software and services, announced today its partnership with Cora Cora Maldives to implement IDeaS G3 Revenue Management System (RMS) at the Maldives' most anticipated new resort opening of 2021.

April 13, 2021

“A Resort Within A Resort”: Meliá Koh Samui Unveils “The Level”

The first Meliá property to open in Thailand has launched a "resort within a resort" called The Level, that sets apart 55 luxurious rooms and suites as well as a private lounge and a raft of bespoke privileges.

March 30, 2021

Are Residents The New Tourism Ambassadors?

Local people may be the best ambassadors for tourism in their home towns and cities, according to Ph.D. graduates Dr Philipp Wassler and Dr Liang Wang, and Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Building a brand for a destination is an effective way of attracting tourists, but destination marketers rarely consider the needs of residents - the biggest and potentially most influential group of stakeholders in any destination. The researchers note that local communities can make or break a destination brand, and their marketing may be far more cost-effective, authentic and persuasive than traditional advertising. Surveying residents from Hong Kong, famously branded as "Asia's World City", this pioneering study offers important empirical insights into how residents' voices can help tourism destinations to differentiate themselves in an increasingly globalised and competitive market.

Hong Kong PolyU

Hong Kong, China

March 22, 2021

Thai Hotel Owners And CEOS Unite At TTF 2021 To Chart The Future Course Of The Thai Tourism Industry

More than 400 tourism leaders and industry gurus gathered in Bangkok today - in a safe and socially-distanced format - for the 10th annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand's premier travel, tourism and hospitality powwow.Hosted at Conrad Hotel Bangkok on Monday 22nd March 2021, and organised by C9 Hotelworks hospitality consulting group, this year's TTF took place amid the biggest crisis tourism has ever faced: the COVID-19 global pandemic.

C9 Hotelworks Ltd.

March 15, 2021

The Hong Kong Tourism Board Announces Strategies To Drive Tourism Recovery And Sustainable Development

The Hong Kong Tourism Board (HKTB) announced a series of flexible short-term and medium-to-long-term strategies to prepare for the return of tourists, attract high-yield visitors, and drive the sustainable growth of the tourism industry.

Hong Kong Tourism Board

Hong Kong (SAR)

February 23, 2021

SHTM Research says Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market

Social media may be the best way for luxury hotels to tap in to China's enormous consumer market, according to a groundbreaking study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. The global luxury sector is growing, and in an era of information overload, platforms such as WeChat and YouTube enable hotel managers to bring luxury experiences vividly to life. Drawing on a sample of affluent Chinese consumers, the researchers show how luxury hotel managers can develop curated social media content to meet the needs of the world's biggest market for luxury travel.

Hong Kong PolyU

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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net

The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter.

February 11, 2021

Despite domestic travel deterrents, Chinese New Year tourism to continue, says GlobalData

Despite cash incentives to stay home, extensive testing requirements and the launch of digital parades, many Chinese tourists are still likely to travel for the Chinese New Year - the largest and most widely celebrated event across the country, says GlobalData, a leading data and analytics company.

January 5, 2021

Mekong Tourism Forum postponed to September 2021

The member governments of the Greater Mekong Subregion agreed at the recent 46th GMS Tourism Working Group Meeting on December 3rd, 2020 to postpone the Mekong Tourism Forum in Bagan, Myanmar. The Mekong Tourism Coordinating Office (MTCO) has been working closely with the Ministry of Hotels and Tourism of Myanmar to plan the annual flagship tourism conference in the Greater Mekong subregion. The forum has been postponed three times so far, originally planned to be hosted on April 28-29, 2020, then August 25-26, 2020, and then February 25-26, 2021.

January 4, 2021

Trends That Shaped The New Age Of Travel In 2020

2020 has been one of change, which has altered the tourism and hospitality landscape forever. Health, hygiene and social distancing have been shaping travel, with reports indicating that over 90 percent people view health and safety as a key consideration; with over 80 percent travelers gravitating towards reputed brands for their travel plans. With around 90 percent people keen to resume travel, more and more travellers have been exploring the myriad beauty of India, leading to a rise in domestic travel. Here are some of the key trends that have carved the path of travel this 2020.

December 15, 2020

How City Hotels Are Getting Creative Ahead Of Holiday Season

Delivering unique and memorable guest experiences and offers is helping put hotels in Australia's gateway cities on travellers radars as international border closures force them to adjust their plans, but state travel restrictions lift.

Opinion Article

December 14, 2020

HVS Monday Musings: Price Wars In The Indian Hotels Sector During The COVID Era

The gradual revival of demand in the past few weeks is ushering in a new era of price war tactics in the Indian hotels sector. Hotels are resorting to drastic rate cuts in their quest to attract guests and stay afloat during these trying times. Price wars are not a new phenomenon in the sector and our experience says that this is not the best strategy as it often results in more pain than gain.

By Dipti Mohan and Mandeep Lamba

November 25, 2020

Challenges In China’s Grand National Strategy For Modernisation Its Tourism Offering

Tourism is a core, but highly volatile, component of China's grand national strategy for modernisation, according to Dr Eric Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author in a recently published research paper. The researchers find that less developed areas in particular desperately need to retain people and resources to strengthen their tourism offering. Drawing on a rich dataset of personal narratives, the study sheds light on the emerging phenomenon of urban-rural migration and offers guidance for rural destinations on strategically planning tourism employment and entrepreneurship. The findings may empower individuals to realise the Chinese dream of personal achievement and help less developed areas attract and retain capital for sustainable tourism development.

Hong Kong PolyU

The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter.

November 18, 2020

ITB India goes all-virtual for 2021 Event

Due to the ongoing travel restrictions and the circumstances around the current pandemic situation, ITB India organiser has decided to hold the inaugural ITB India 2021 as an entirely virtual event, set to take place from 7 - 9 April 2021. The new event format provides exhibitors and attendees with both maximum safety and planning certainty. The virtual show welcomes over 400 Indian and Southeast Asian buyers from MICE, Corporate and Leisure sectors. ITB India 2021 Virtual will be hosted on ITB Community in Asia (ITB Community), which is a one of a kind, unrivaled 24/7 experience for trade professionals to forge connections, strike conversations with industry peers and do business all-year-round.

November 17, 2020

Singapore Tourism Board and Trip.com Group forge three-year global partnership to co-market Singapore; Trip.com Group sets up International Headquarters in Singapore

he Singapore Tourism Board (STB) and Trip.com Group today signed a three-year Memorandum of Understanding to jointly market Singapore as the destination of choice for travellers, and to enhance visitors' experience in Singapore. In addition, Trip.com Group announced that it has set up its International Headquarters (IHQ) in Singapore.

Singapore, Singapore

November 11, 2020

TravelRevive to bring back the physical MICE experience

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), will be held at the Marina Bay Sands Expo & Convention Centre, Singapore, from 25-26 November 2020.

October 20, 2020

New Hospitality Brand Azumi To Launch In Japan

Adrian Zecha, Founder of Aman, alongside Japanese hospitality group Naru Developments, announce the launch of their new brand Azumi. The brand will offer a fresh take on the Japanese ryokan by combining the wholehearted, personal hospitality that characterizes a traditional stay with the best elements of the global hotel experience. The first Azumi property is scheduled to open in the Setouchi Region of Japan in Spring 2021.

Naru Developments

External Article

October 14, 2020

Expedia’s Drew Bowering on emerging travel trends

As our industry starts to welcome early signs of recovery, at least domestically while bubble plans accelerate across the Tasman, now is a critical time for us to analyse the long-term impact on traveller booking behaviours in the wake of the pandemic.

hotelmanagement.com.au

October 5, 2020

TravelRevive to debut this November in a brand-new format

TravelRevive - which will take place live from 25-26 November, 2020, at Marina Bay Sands Expo & Convention Centre, will bring together the travel industry to exchange ideas, bridge knowledge gaps, and reimagine how the future of travel will look like. TravelRevive will be the first pilot tradeshow to trial the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore.

September 29, 2020

Travel For India - An Initiative By IHCL On World Tourism Day

MUMBAI: On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia's largest hospitality company, has launched #TravelForIndia - a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives. In line with the Government's 'Vocal for Local' vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video today, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.