Accor Greater China announced a new partnership with China Hospitality Association (CHA) for the purpose of designating its hotels across the country with Green Hotel Certification, in line with national standards. Accor is the first international hotel company in China to sign a network-wide sustainable certification agreement with CHA. The initiative will provide consistent, reliable, and independently audited information on Accor’s hotel operations, while helping consumers to make more eco-friendly travel choices. The signing ceremony between Accor and China Hospitality Association took place on November 29, 2023 at the 8th China International Hotel Industry Conference in Haikou, Hainan Province.