HVS Monday Musings: Faster Technology Adoption Will Bring A Paradigm Shift In Hotel Operations In India
Pre-COVID, the hospitality sector had successfully adopted technology at the first point of customer contact with increasing number of bookings being done online. However, technology adoption during the other phases of the customer journey was still lagging as hotel rooms followed the standard practices using nearly defunct tech in rooms. The situation, however, changed drastically during the COVID era when tech features, such as keyless check-in and digital menus, that were once considered as luxuries suddenly became necessities for hotels to remain relevant.