PolyU Study Finds Opportunities Abound for Medical Tourism in Korea
To maximise the potential of its medical tourism industry, Korea needs to maximise its strengths, "utilise its opportunities, overcome its weaknesses and prepare for threats", argue Drs Samuel Seongseop Kim and Jinsoo Lee of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. In a research paper published with a co-author, the pair investigate the general trends in the medical tourism market and how they affect Korea. By identifying the strengths and weaknesses in the Korean medical tourism industry, they show the path the country could take to "become one of the premier destinations for medical tourism" in the world.