Defining the New Miami with EAST Miami
The story of an urban hotel is the story of a city. The two move in stride, with the hospitality industry offering a home and a helpful hand to visitors while also providing dining and drinking hotspots that enable newcomers to evolve into lasting denizens of the locale. In this case study, EAST Miami (operated by Swire Hotels) that first opened in 2016 has grown to be the cultural steward for the booming neighborhood in Miami that is Brickell, presenting a picture of where hotel trends in luxury amenities, branding and customer mindsets are headed.