Opinion Articles

2024 European Hotel Transactions

The European hotel investment market in 2024 sent a clear message: prime, luxury hotel assets remain not only resilient but increasingly in demand. With €10.95 billion transacted across 137 deals, the year underscored an undeniable reality—high-end hospitality investments continue to flourish, even amid shifting market dynamics. From iconic five-star resorts to exclusive four-star properties, demand for premium assets is fuelling exceptional transaction volumes, as investors compete to secure the most valuable properties in Europe’s leading destinations.

Transforming Hospitality for a Bold New Future

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 taking place in Riyadh next week, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

Tariffs and Turbulence: Navigating Hotel Operations in a Travel Downturn

The hospitality industry is currently facing a confluence of challenges that threaten to curtail travel demand and strain hotel operations. Economic uncertainties, compounded by recent tariff implementations, are reshaping traveler behaviors and demand forecasts. Understanding these dynamics is crucial for hoteliers aiming to navigate the impending downturn effectively.

Breaking Barriers: Black and Latino Hotel Ownership

“I didn’t know you could own a hotel” is a common response to the idea of hotel ownership. For many, it seems like an unattainable goal, reserved for the lucky or well-connected. Yet, for those willing to navigate the industry or carve their own path, hotel ownership is not only possible but can also serve as a powerful means of generating wealth and uplifting communities.

How a Travel Downturn Could Shape the Future of Hotel Operations

The hospitality industry, like much of the global economy, is facing an uncertain road ahead. From fluctuating tariffs and inflation to wavering consumer confidence and international travel slowdowns, macroeconomic forces are pressuring our sector in 2025. While the word “recession” remains speculative, the signs of a travel downturn are present – and hoteliers must prepare accordingly.

The USALI 12th edition is finally out. Why is this good news and why it is never too late to adopt it.

On February 2025 HFTP finally launched the long-awaited 12th edition of the Uniform System of Accounts for the Lodging Industry (USALI), the standardized financial reporting system the hospitality industry has relied on for decades. The release of the 12th Revised Edition marks a significant milestone, introducing enhancements that align with contemporary industry practices and address emerging global challenges long ignored by the industry. What are the changes and how are these going to impact the hotel real estate business?

Optimizing Hotel Selling Prices: who is the right investor at each stage of the life cycle?

Hotel investments represent a dynamic asset class within commercial real estate, attracting a broad range of investor types from private equity firms to real estate investment trusts (REITs) and high-net-worth individuals (HNWIs). Each investor category has a unique approach to asset acquisition, management, and divestment, making the timing and investor fit critical for maximizing a hotel’s selling price during its life cycle.

The Role of Hotel Asset Management: Cultivating Prosperous Relationships

Hotel Asset Management is an intricate and essential facet of the hospitality industry. At its core, it is about optimizing the performance and value of a hotel property to achieve the owner's investment goals. But beyond the numbers, it is about identifying value creation initiatives, nurturing relationships that drive success, cultivate innovation and, most importantly, maximise asset potential in this vibrant sector.

2025 Hotel Transactions: Market in Motion

Every January, the ALIS conference serves as a barometer for the hotel investment landscape, and in 2025, the mood was optimistic yet noticeably more restrained than in recent years. Regulatory optimism and improving labor dynamics were offset by potential tariff headwinds, lack of interest rate relief, and the rising cost of new tech and satisfying evolving guest preferences. These are but a few issues reshaping the industry in ways that demand both strategic foresight and operational agility. While some trends continue along familiar trajectories, others signal a reshuffling of the deck.