Greek Hospitality Industry Performance - 3rd Quarter 2026
Greece's hospitality sector posted strong Q3 2026 results, with resort RevPAR up 10.5%, Athens ADR rising 7.5%, and international branded hotels growing 14.2% to 402 properties.
News
WTTC Hails London as a Model for Growth as Global Travel Leaders Gather for WTM
WTTC forecasts 3.1% European travel sector growth in 2026 and cites London's Oxford Street pedestrianisation as a model for government-backed tourism investment.
New Phocuswright research: European travelers more willing to share passport details than browsing history
Phocuswright survey of 1,554 European leisure travelers finds passport storage more accepted than browsing history use, with fewer than 1 in 4 trusting AI-generated travel results.
Spain's Travel & Tourism Sector Set to Surpass €269BN in 2026 as WTTC Highlights Country's Global Leadership at Turespaña Convention
WTTC forecasts Spain's Travel & Tourism sector will contribute over €269BN to GDP in 2026, up from €259BN in 2025, with international business visitor spending projected to grow 8.1%.
Nearly half of Spain’s tourism activity now takes place beyond the peak season (47%)
Data Appeal's report for Turespaña finds 47% of Spain's international tourism now falls outside peak season, with Argentina, Poland, and Brazil among the fastest-growing off-peak source markets.
Milan hotel room rates approached all-time high thanks to Grand Prix and Fashion Week
Milan hotels hit second-highest ADR (EUR310.04) and RevPAR (EUR261.17) on record in September 2026, driven by the Italian Grand Prix and Fashion Week, per CoStar preliminary data.
UK travellers drive value growth for Palladium Hotel Group as leading European source market
UK travellers account for 30% of Palladium Hotel Group's Spanish room revenue, with ADR up 4% overall and 10% in the Balearics, backed by a €90M investment in The Site Ibiza.
Market Beat Germany - H1 2026
German hotel investment volume fell to €600M in H1 2026 from €1.1B a year earlier, while operating metrics held steady with RevPAR flat at €74 and prime yields stable at 6.5%.
By Christine Mayer and Christine Folz
Munich Market Spotlight - YE August 2026
Munich hotels posted 2.1% revenue growth in YE August 2026 but GOP fell 1.1% to €68.7 PAR as costs rose faster, with RevPAR down 0.4% due to a 1.5% ADR decline.
By Christine Mayer and Christine Folz
WTTC Targets One Million Tourism SMEs to Benefit from its Together in Travel Community
WTTC research finds a 10% SME productivity uplift could unlock $63B in direct Travel Tourism GDP across 8 markets, as the council targets 1 million businesses for its free Together in Travel platform.
WTTC Global Summit Opens in Malta as European Travel & Tourism Set to Outpace Wider Economy
WTTC forecasts 3.1% Travel & Tourism growth in Europe for 2026, outpacing the wider economy, as 1,000+ delegates gather in Valletta for the 26th WTTC Global Summit.
Market Beat Greater Paris - H1 2026
Greater Paris hotels posted RevPAR of €116 (+3.7%) in H1 2026, while investment volume hit €845M across 21 hotels, skewed by the Pullman Tour Eiffel deal.
Market Beat Italy - H1 2026
Italian hotel investment hit €1.3bn in H1 2026, 53% above the 10-year average, while RevPAR grew 11.3%, ranking Italy among Europe's top performers, boosted by Milan's Winter Olympics effect.
By Davide Barbaro and Francesco Calia
Beyond the Top Line: Italy's Secret Profit Recipe
Italy leads Southern Europe in occupancy at 51.2% in H1 2026, with foreign traveller spend up 4.8% YoY in June, but the article shifts focus to what drives hotel profitability below the top line.
WTTC Brings Together More Than 100 Global Speakers for the World's Most Influential Travel & Tourism Event: WTTC’s Global Summit
WTTC's 26th Global Summit in Valletta, Malta, under the theme FUTU[RE]SET, convenes 100+ speakers including ministers, CEOs, and former heads of state across eight strategic priorities for travel and tourism.
Shakira’s Madrid residency drives hotel bookings up 15% and prices up 20%
SiteMinder data shows Shakira's 12-night Madrid residency has pushed hotel bookings up 14.8% and ADR to €339, a 19.7% increase, with domestic bookings surging 65% year over year.
Rock en Seine boosted Paris hotel occupancy in August
Paris hotels hit their highest August occupancy since 2015, with RevPAR up 11.7% year-over-year, driven by the Rock en Seine music festival in late August.
WTTC Warns Uncapped UK Tourist Taxes Could Lead to Fewer Jobs in the Sector and Drive Visitors and Spending to Competing Destinations
WTTC warns uncapped overnight visitor levies in England could cut international visitor spending by up to £14.4bn in 2027, with 29% of key-market travellers considering alternative destinations.
Savills names UK most liquid European hotel market
UK hotel transactions reached £2.1bn in H1 2026, a £500m year-on-year increase, with London alone accounting for £1.4bn and attracting buyers from Spain, Italy, Israel, Singapore, and domestic sources.
Hospitality sector needs to beef up resilience
Dutch hotels face a tough 2025 as ADR falls, operating costs rise to 68%, and a VAT hike from 6% to 21% cuts demand, with 43.6% of hoteliers planning to reduce investment.
By Alexander Sassen, Lecturer Finance & ESG, Hotelschool The Hague