Taormina Market Pulse 2026 - From the Grand Tour Heritage to a Global Luxury Destination
The report shows Taormina's hotel ADR exceeded €1,200 in 2025, up 80% since 2018, driven by luxury positioning and White Lotus exposure.
The report shows Taormina's hotel ADR exceeded €1,200 in 2025, up 80% since 2018, driven by luxury positioning and White Lotus exposure.
RevPAR surged 23.2% year-over-year driven by events including Imm Cologne trade fair, STICKS & STONES career fair, and entertainment events.
WTTC data shows UK tourism growth at 4.3% lags 36% behind global average of 6.7%, with country already ranking 113th for price competitiveness.
The sector contributed $11.7 trillion to global GDP in 2025, with 1.5 billion international travelers marking the strongest year on record.
CoStar data shows February occupancy will hit 77.9%, the highest on record for Milan, with ADR jumping 48.1% year over year.
International arrivals rose 4.6% to 37 million, but infrastructure strain and a 29.8% tax burden on gross room rates squeezed hotel profitability despite revenue growth.
Harry Styles tour announcement drove massive search spike for Wembley area hotels, with industry expert providing booking strategies for fans and revenue tips for hotels.
Eastern and Southern Europe lead profit growth while Western and Northern regions face margin pressure from rising labour and operational costs.
RevPAR jumped 7.8% year-over-year with New Year's Eve hitting record occupancy of 93.3% and the highest ADR since the 2024 Olympics.
Euromonitor's annual index shows global city tourism grew 8% to 702 million arrivals, with Asia Pacific leading at 10% growth and Bangkok topping visitor numbers at 30.3 million.
The UK hotel sector enters 2026 with a sense of resilience and renewed confidence. Despite a backdrop of economic headwinds and rising operational costs, the market continues to demonstrate stability - supported by resilient international demand, event-led travel, and a steady recovery in domestic leisure.
Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7% respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in August.
2024 was a big, unusual year for France’s hotel sector because of the Olympics. How are hotels faring now and what should independents do to stay ahead?
The sample of branded full-service hotels* in Milan recorded a slight increase in profit during the 12 months ending in July 2025, compared to the same period last year. GOP per Available Room (GOP PAR) rose by 0.9%, driven by a 0.2% increase in revenue and supported by a 0.2% decrease in expenses.
Known for pairing candour with data-driven clarity, the HotStats CEO recently unpacked the latest profitability trends shaping the UK and European markets — and the results were anything but comforting.
The Irish hotel investment market remained strong in the first half of 2025, with transactions totalling around €375 million. Major Dublin deals dominated activity, including the €86 million sale of the Ruby Molly Hotel by ESR Group to German investor Deka Immobilien, leased to Ruby Hotels Group. The Fleet Hotel was also acquired by the Lanthorn Group for TMR Hotel Collection. Beyond the city centre, the Grand Hotel in Malahide, the Marine Hotel in Sutton, and the Radisson Blu at Dublin Airport all changed hands. Activity outside Dublin was limited, with the standout being the €21 million sale of Clayton Whites Hotel in Wexford to the Neville Hotel Group.
The sample of branded full-service hotels in Dublin recorded a slight decline in profit during the 12 months ending in August 2025, compared to the same period last year. GOP per Available Room (GOP PAR) decreased by 1.4%, due to a -1.0% drop in revenues while the cost declined by -0.8%.
Driven by the Italian Grand Prix and Fashion Week, Milan posted its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
Several concerts, including Oasis, Lewis Capaldi, and Lady Gaga, lifted London’s hotel performance in September, according to preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
The sample of branded full-service hotels in Manchester recorded a GOP per available room (PAR) of £36.0 in the 12 months ending in August 2025. This represents a 13.4% drop compared to the same period last year, due to a 4.0% decline in revenue, which was only marginally offset by the lower expenses (-0.5%).