Operations & Strategy

Chains Take Over The Dutch Hotel Market - Horwath HTL

At the end of 2011 the share of the Dutch hotel supply that is chain related is 61%: of all Dutch hotel rooms only 39% still is independent of hotel chains. This is the result of new research by Horwath HTL. The chain rate of 61% is considerably higher than the European average. Moreover, compared to the chain rate of 35% some 10 years ago it means an extraordinary fast advance of hotel chains. Of all hotel chains Van der Valk Hotels en Restaurants, the oldest Dutch hotel chain, has the largest market share by far. Also the international NH Hoteles takes a leading position in the Dutch hotel market.

Three Tiers Of Personality - Best Western Announces Major Brand Enhancement

Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels. Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy.

Travco Plays a Strong Role at the WTM 2010

Bringing together all the travel industry’s key players from all sectors under one roof, WTM 2010 marked a superb networking and marketing ground for Travco Group to put on show its high- end services and premier products. Travco’s customary participation provided a strong presence at the fair, which took place in London from November 8th till November 11th, 2010.