Operations & Strategy

Chains Take Over The Dutch Hotel Market - Horwath HTL

At the end of 2011 the share of the Dutch hotel supply that is chain related is 61%: of all Dutch hotel rooms only 39% still is independent of hotel chains. This is the result of new research by Horwath HTL. The chain rate of 61% is considerably higher than the European average. Moreover, compared to the chain rate of 35% some 10 years ago it means an extraordinary fast advance of hotel chains. Of all hotel chains Van der Valk Hotels en Restaurants, the oldest Dutch hotel chain, has the largest market share by far. Also the international NH Hoteles takes a leading position in the Dutch hotel market.