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EuropeSales & Marketing
Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin
HN TV
Interview
March 10

Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin

Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.

Michael Bennett, and Otto Konstantin Lindner in conversation with Simone Puorto
Berlin, Germany

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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (14)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

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Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
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Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
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Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Jonathan Gough
Jonathan Gough
Content Team Lead, Lighthouse
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Lynn Patchett
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