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EuropeSales & Marketing
TRI Hospitality Consulting
Report
August 26, 2009

UK Chain Hotels Market Review July 2009 | TRI Hospitality

London hotel occupancy figures for July 2009 exceeded levels achieved in the same month last year, according to the latest HotStats survey by industry experts, TRI Hospitality Consulting. The capital’s hoteliers successfully drove volume to an historically high 88.6% for July by further discounting room rates. Achieved average room rates remain below levels achieved last year at £115.65, a drop of 13.1%.

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HotStats
United Kingdom
Hospitality ON
Report
January 12, 2009

French Hotel Industry sees growth as uncertainty looms | MKG Reports

According to end-of-year results released by MKG Hospitality's database Hotel CompSet, the French hotel industry has secured positive growth in 2008, if ever so slightly, as it prepares to tackle this year's economic recession.

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Hospitality ON
France

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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

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Markus  Busch
Markus Busch
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M.Sc. Student in Hospitality Management, EHL
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Hospitality & travel technologist and digital strategist, Hospitality Net
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