Attention Airport Retailers & Travel Industry: If Your Location Based Mobile Marketing Isn’t Hyper-Relevant, Timely and Using Contextual Data – Don’t Do It! | Bojan Jokic
Like any other industry, airports are seeing mobile devices becoming the most important digital gateway. Passengers can now navigate through airports and order food on the go, to make those tight connections. GPS technology, iBeacons, and services like Yelp, finding what you're looking for is no longer the guessing game it once was, so it's important to design an engaging shopping experience at the airport.