News

Travel in Style: Elevate Your Guests’ Journey with Custom Luggage Tags

Hotels and resorts that partner with travel agencies know the value of thoughtful guest experiences, and that’s where we step in. Our luggage tags are more than just a practical accessory; they’re a subtle way to elevate every traveler’s journey. Crafted from high-quality paper or sustainable plant-based leather, each tag is built to travel in style. The leather options feature an adjustable strap and buckle, combining durability with elegant design.

Ever walked down a hotel corridor and spotted a door hanger that actually makes you smile?

Ever walked down a hotel corridor and spotted a door hanger that actually makes you smile? That’s exactly what we wanted to create with our new pet-themed, plant-based leather DND hangers. Instead of a plain “Do Not Disturb” sign, you’ll see the playful moment of a cat slipping back into its kennel. Its tail curling over the hook of the hanger, as if it’s still half outside keeping watch. It’s a little detail that turns a simple hotel accessory into something guests will notice, and maybe even talk about.

GCSTIMES Pet-themed Leather Key Cards

Pets have become family, and more travelers are taking their furry companions along when they check into luxury hotels and resorts. To meet this growing trend, properties are looking for ways to connect with guests on a deeper, more emotional level. That’s where our new pet-themed key cards step in — a playful, stylish, and sustainable touch that instantly makes a stay feel more personal.

HSMAI Foundation Announces 2025 Mike Dimond Student Career Success Grant Recipients

The Hospitality Sales & Marketing Association International Foundation is proud to announce Reem Alaqili, Margaret Thompson, Juliette van der Ham, and Libby Warden as the recipients of the 2025 Mike Dimond Student Career Success Grant. This prestigious program supports the development opportunities available to hospitality students interested in careers in commercial strategy. The grant provides aspiring professionals with financial support, access to industry thought leadership, and a dedicated mentorship experience with a seasoned executive.

From Functional to Memorable: Card Sleeves in Hospitality

We believe that the guest experience is defined as much by the grand gestures as it is by the smallest details. One of those details, the humble hotel key card, has long remained a blank canvas — functional, yes, but rarely memorable. At a time when properties are investing heavily in loyalty programs and tiered recognition, from Silver to VIP, the challenge has become clear: how can a simple card reflect a guest’s status and make them feel truly valued at check-in?

New Documentary Film Showcases the Story of Bruce White’s Entrepreneurial Journey

Z2 Productions, One World Digital, LLC, and White Lodging are proud to announce the debut of Bruce: Begin with the End in Mind, a powerful new documentary film chronicling the life of Bruce White, the founder of White Lodging, and the entrepreneurial journey that transformed a single hotel opportunity in Northwest Indiana into what Bill Marriott, Jr. called one of Marriott’s most trusted partners.

GCSTIMES PLA Key Cards

Luxury is defined by choices, even the smallest ones. In a market where every detail matters, key cards have quietly become a statement of a hotel’s values. PLA key cards, made from renewable resources like cornstarch, are a material innovation that blends sustainability with the elegance expected in five-star hospitality.

Slippers Step Up in Luxury Hotels

The touch of plush towel fabric, the smoothness of coral fleece, even the cool breathability of bamboo mat, slippers are no longer just a courtesy item tucked beside the bed. In fact, they’ve become part of the guest experience, as carefully chosen as the linens on the bed or the scent in the lobby.

Noble House Hotels & Resorts Unveils Brand Refresh and Announces Addition of New Luxury Property to Portfolio

Noble House Hotels & Resorts (Noble House), the family-owned hospitality group known for its approachable luxury hotels in awe-inspiring destinations, today announces a comprehensive brand refresh that includes a new logo and website, as well as a new website for the group’s 3 MICHELIN-Key resort, Little Palm Island. The reimagining of the award-winning Noble House brand—just named one of the nation’s top hotel brands by Travel +Leisure—reflects the company’s continued growth, next-generation leadership, and ongoing commitment to designing meaningful stays that are deeply rooted in place, powered by people, and shaped by family.