The Hotel Brands of the World
Opinion

The Hotel Brands of the World

About a year ago, I shared the Hotel Brand Pyramid a chart I had picked up at a seminar. It turned out to be both old and incomplete, and the feedback came in fast: wrong brands, missing brands, and far too simplistic for today’s hotel landscape. Fa...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
4 September 2025Soler & AssociatesFranchise
The Hotel Brands of the World
Opinion

The Cost of Franchising – Core and Soft

U.S. lodging demand increased at an average annual rate of just 0.7% in 2023 and 2024, after two years of double-digit growth coming out of the pandemic in 2020. In the May 2025 edition of Hotel Horizons®, CBRE reduced its forecast for lodging deman...

Robert Mandelbaum
Robert Mandelbaum
Director of Research Information Services at CBRE Hotels
CBRE Hotels
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Franchise
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Markets & Performance
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Robert Mandelbaum
by Robert Mandelbaum and Andrew Hartley
3 September 2025CBRE HotelsFranchise
CBRE Hotels
Hotel Franchises: Owning & Investing Considerations
Opinion

Hotel Franchises: Owning & Investing Considerations

Hotel franchises have become a dominant force in today’s hospitality landscape. Hotel franchising has become the preferred model for global hospitality brands pursuing asset-light strategies to grow quickly without owning property, with the percenta...

Emma NÄPÄNKANGAS
Emma NÄPÄNKANGAS
M.Sc. Student in Hospitality Management at EHL and Hospitality Strategy writer
EHL
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Finance
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Franchise
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Emma NÄPÄNKANGAS
by Emma NÄPÄNKANGAS
20 August 2025EHLFranchise
Hotel Franchises: Owning & Investing Considerations
Can we sort out the Hotel Brand Ecosystems?
Opinion

Can we sort out the Hotel Brand Ecosystems?

The Hotel Brand Pyramid, I posted during the holidays, caused some upsets. Was I intentionally leaving out brands? Why did I post fake news like this? And some praises for having inadvertently selected the best hotel brand in the world. Actually, I ...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Franchise
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Sales & Marketing
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Real Estate & Investment
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Luxury Travel
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Martin Soler
by Martin Soler
9 January 2025Soler & AssociatesFranchise
Can we sort out the Hotel Brand Ecosystems?
Opinion

Staying Ahead of Hotel Credit Card Fraud with AI

Mastercard reports that online fraud is 7x the amount​ of card-present fraud. With the rise in ecommerce transactions, combined with the growing threat of fraud in card-not-present transactions, it’s more important than ever to get proactive and cre...

Kevin Benham
Kevin Benham
Vice President of Customer Success at Sertifi
Flywire
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Franchise
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Property Technology
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Management Companies
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PCI Compliance
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Kevin Benham
by Kevin Benham
3 October 2024FlywireFranchise
Flywire
Opinion

Mission-Critical Leadership Behaviors for Growing a Successful Hotel Sales Team

With nearly 20 years in hospitality sales, I’ve had the pleasure of working alongside many talented leaders, teams, and clients. If there’s one lesson I’ve learned along the way, it’s this: creating an environment where employees can thrive is param...

Theresa Ellsworth
Theresa Ellsworth
Vice President of Sales, Regional Accounts
Flywire
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Franchise
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Property Technology
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Boutique & Lifestyle
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Management Companies
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Theresa Ellsworth
by Theresa Ellsworth
8 May 2024FlywireFranchise
Flywire
Opinion

Bringing Strength to Soft Brands

‘Another day, another brand’ could well be the catchphrase of our sector, but as with everything in this industry we call home-from-home, it’s never as simple as that. The past couple of decades have seen a rapid evolution away from the owner/operat...

Alex Sogno
Alex Sogno
CEO, Global Asset Solutions
Global Asset Solutions
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Finance
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Franchise
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Asset Management
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Alex Sogno
by Alex Sogno and Douglas Louden
1 December 2023Global Asset SolutionsFranchise
Global Asset Solutions
A Better Choice: Why Big Hotel Chains Need to Play Fair With Small Business Owners
Opinion

A Better Choice: Why Big Hotel Chains Need to Play Fair With Small Business Owners

When the Patel family opened a hotel in Dickinson, North Dakota in 2007, they agreed that brand recognition offered by a large franchise chain would be a valuable trade-off to operating independently. After careful analysis, they chose to operate th...

Laura Lee Blake
Laura Lee Blake
President and CEO of the Asian American Hotel Owners Association
AAHOA
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Franchise
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Legal
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National & International Policy
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Laura Lee Blake
by Laura Lee Blake
4 October 2023AAHOAFranchise
A Better Choice: Why Big Hotel Chains Need to Play Fair With Small Business Owners
Renovation Trends: Stylish, Custom & Connected
Opinion

Renovation Trends: Stylish, Custom & Connected

After working in the hotel industry for more than 40 years and in design and construction for the past 22 years, I’ve learned to expect the vagaries of every hotel renovation project. But the industry has moved into a new, even more challenging era ...

George Rendell
George Rendell
Senior VP of Architecture & Construction, Meyer Jabara Hotels
Meyer Jabara
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Franchise
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Boutique & Lifestyle
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Management Companies
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George Rendell
by George Rendell
3 October 2023Meyer JabaraFranchise
Renovation Trends: Stylish, Custom & Connected